May 252017
 

With thanks to Clare Scott, Communications Consultant, CJS Communication & Marketing.

A long trip south proved more than worthwhile for a group of north-east wrestlers, with several among their number ascending all the way to the medallists’ podium.

Wrestlers from Oldmeldrum-based V Wrestling Academy won a number of medals at the recent English Junior Wrestling Championships at Thames Valley Athletic Centre in Eton.

11-year-old Colby Taylor struck gold in the 41k category. His fellow club members Leon Etko and Erin Mortimer added to V Wrestling’s medal haul taking silver and bronze in the 37k and 67k categories respectively.

There was further success for V Wrestling Academy in the Veterans’ Championships, which took place over the same weekend. Club member Keith Mortimer returned to Aberdeenshire with a silver medal in the 90k category.

Head coach Vio Etko accompanied the team along with his fellow coach Nicolae Cojocaru.

He said:

“This was a long trip to make for some of our younger wrestlers but they certainly rose to the occasion.

“As well as showing commitment and focus while competing, they all demonstrated great team spirit and camaraderie. The medals are the icing on the cake of a really great developmental experience.”

Leon Etko (12) repeated his silver medal success with a second placing in the 35k category of the recent International Tournament Calarasi Cup in Moldova.

Leon’s achievement in Moldova replicates that of his father and coach Vio Etko, who won the silver medal 25 years prior in the same event.

V Wrestling Academy is based at ETKO Sports Academy in Oldmeldrum. Head coach Vio Etko is a seven-time British wrestling champion and the current Commonwealth Games bronze medal holder. He is also a former winner of Aberdeenshire Sport Council’s Coach of the Year award.

Further information on V Wrestling Academy’s coaching programmes is available by calling ETKO Sports Academy on 01651 873876.

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May 192017
 

Duncan Sinclair, ASV CEO

With thanks to Yvette Rayner, PR Account Manager, Frasermedia.

A leading sports facility is forecast to bring over £2million to Aberdeen this year, as it welcomes high-profile national and international events. Aberdeen Sports Village (ASV), which is based on the city’s Linksfield Road, is holding four national and international competitions in 2017, which are predicted to bring the significant economic boost

Each year, ASV holds over 200 events at the prestigious venue, from local festivals to international competitions, by working closely with community leaders and national sporting bodies.

The first of this year’s prominent events, the Scottish National Age Groups Swimming Championships (SNAGS), took place at ASV at the end of March.

The event, one of the largest under 18 swimming event in the UK, brought an estimated £1million of economic benefit to the city. 1000 of the best swimmers in their age group competed, from over 90 clubs across the Scotland. For many, the prestigious event offered the chance to gain consideration times for the Commonwealth Youth Games, taking place in the Bahamas in July.

Netball Europe, which came to Aberdeen between 11-14 May, saw eight national and international teams compete in a series of matches, with spectator seats sold out for most matches. The four-day international under 21 championship featured 100 competitors from England, Northern Ireland, Wales and Scotland, as well as an open challenge section, introducing teams from Bermuda, Gibraltar, Israel and The Republic of Ireland.

ASV won the right to host Netball Europe after a sustained campaign by Aberdeen Sports Village and Netball Scotland, supported by VisitAberdeenshire.

In June, the British Masters and Senior Age Group Championships  will be hosted at ASV’s Aquatics Centre, featuring swimmers from the across the UK. Over 800 competitors will take advantage of ASV’s impressive 50m pool, competing in a series of races, medleys and relays.

The busy swimming season culminates with the Scottish National Open Swimming Championship between 27 June and 2 July, showcasing the best of Scottish swimming, with over 300 current and future champions competing at ASV.

Duncan Sinclair, ASV CEO, said:

“ASV has been able to attract this year’s national and international competitions by working closely with VisitAberdeenshire, Scottish Swimming and Netball Scotland. VisitAberdeenshire has calculated the swimming and netball events alone will bring an estimated £2million in financial benefit to Aberdeen, proving that leisure and tourism activities are a vital  part of our local economy.

“The Aquatics Centre is now classed as an official Performance Centre by Scottish Swimming, as ASV can confidently deliver large, exciting swimming events.

“ASV is ideally placed to host high-profile competitions, and we are proud to welcome teams and their supporters from across the world to our outstanding facility.”

ASV boasts a state-of-the-art gym, sports hall, indoor and outdoor athletics facilities, indoor football pitch, and a range of exercise classes, as well as the Aquatics Centre, which includes an Olympic standard 50m pool and 25m diving pool.

For more information, contact a member of the team at ASV on 01224 438900.

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May 122017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Disengaged young people living in Aberdeen are being supported to reach their potential through a range of award-winning urban sports and culture programmes that have received a four figure boost from Aberdeen Asset Management’s Charitable Foundation.

Transition Extreme’s renowned youth projects combine its extreme sports and arts offering with essential skills and offer a spring board for disengaged and disadvantaged young people to move their lives onwards in a positive direction.

The donation from the Aberdeen Charity Committee of the global finance management company will support Transition Extreme in delivering its youth and community programmes like its Alternative, Outreach and Extreme Arts Academies.

The youth charity provides coaching in activities like BMX biking, skating, climbing wall, high ropes and art and design and adds in valuable life skills training, which helps increase confidence and motivation among young people who have become disengaged from traditional forms of education.

One of its longest running programmes, the Alternative Academy, works with 15-18 year olds that have become disconnected with mainstream education, training or employment. Working with agencies including social work, police and education, the Academy is designed to provide supports coaching which supports physical and mental health, complemented by soft skills workshops where employers provide support with essential skills like how to prepare for an interview, CV writing, applying for a job and fitting into a team.

Sam Begg (pictured above), fundraising manager for Transition Extreme said:

“Aberdeen Asset Management’s kind donation will help our youth work team deliver vital work and programmes tailored towards helping  disadvantaged and disengaged youngsters make positive life transitions.

“Our facility has a cool dynamic and buzz that appeals to young people who feel comfortable about coming here. As well as the sports side which is fun, we help deliver soft skills which helps towards future employability. People learn in different ways, not just sitting at a desk, and it’s encouraging to have young people come here and gain new skills. We practice what we preach as 25% of our workforce has joined us from these academies.”

Claire Drummond, head of charitable giving at Aberdeen Asset Management said:

“Transition Extreme is a well-known Aberdeen centre which offers a whole range of urban sports and is a real focus for the youth of the city.

“The programmes delivered by its Youth Work Teams are helping to build up self-belief and confidence among young people and offer an important part in the process towards helping them into further education, training or work.

“The support from our Aberdeen Charity Committee will help continue the good work of investing in positive life transitions for young people of Aberdeen.”

The Aberdeen Asset Charitable Foundation was established in 2012 to formalise and develop the Group’s charitable giving globally. The Foundation seeks partnerships with smaller charities around the world, where funds can be seen to have a meaningful and measurable impact and the firm encourages its employees to use their time and skills to support its charitable projects.

The main focus of the Foundation is around emerging markets and local communities, reflecting the desire to give back to those areas which are a key strategic focus of the business and to build on the historic pattern of giving to communities in which Aberdeen employees live and work. For more information visit http://www.aberdeen-asset.co.uk/aam.nsf/foundation/home

Transition Extreme is located at Aberdeen Beachfront and  its facilities are open to the public. As well as a range of training programmes for young people, it runs outreach  projects in Aberdeen communities.

More information is available from its website http://www.transition-extreme.com

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May 052017
 

With thanks to Yvette Rayner, PR Account Manager, Frasermedia.

Aberdeen’s world-class sports venue has partnered with national governing body Netball Scotland and VisitAberdeenshire to win the right to host an international netball competition in May, which is expected to bring almost £200,000 into the area.

Aberdeen Sports Village (ASV), which is based in the city’s Linksfield Road, will host Netball Europe, which involves eight national teams, from 11-14th May 2017.

The event is coming to Aberdeen for the third time, with the event having sold out in previous years.

The four-day international Under 21 championship will feature England, Northern Ireland, Wales and Scotland, as well as four developing nations Bermuda, Gibraltar, Israel and The Republic of Ireland, competing in the open challenge section.  

Netball Europe will come to Aberdeen in 2017 after a sustained campaign by Aberdeen Sports Village and Netball Scotland, supported by VisitAberdeenshire.

Netball Scotland CEO, Claire Nelson, said:

“We are extremely excited to be back in Aberdeen for the Under 21 Netball Europe Championships 2017 at one of the best facilities in Scotland.

“As we reach the business end of the season, this is a huge event for all of the home nations as this will be our final competition before the Under 21 World Cup in July this year. The players have committed to an intense training programme, both on and off the court, to ensure we have the capability to showcase the sport at international level.”

CEO of ASV, Duncan Sinclair, said:

“It is a superb achievement to bring Netball Europe to Aberdeen. We have worked hard to promote Aberdeen Sports Village as the best venue in Scotland to hold the event. We hosted the event in 2013 and 2015 and it was very popular and sold out quickly.

“There is a huge appetite in Aberdeen for international events and we will work closely with VisitAberdeenshire to attract more such prestigious events to the city.  The netball community in the North East is consistently growing and is very active, and I’m sure they will embrace the opportunity to watch international netball on their doorstep and become part of the event.

“With over 100 participants, Netball Europe is expected to bring a significant economical benefit of almost £200,000 to the area. It is a real honour to welcome the eight national teams to Aberdeen, and we are looking forward to some exciting games. 

“In 2015, the event sold out with more than 300 tickets per match, and we expect to match that success in 2017.”

Jenni Fraser, business development director of VisitAberdeenshire, said:

“We are  pleased that we have  been able to help bring Netball Europe to Aberdeen and put the city and the wider region on the international sporting map.

“Players, coaches, officials and spectators who will visit Aberdeen and Aberdeenshire in May will see that the region offers not only world-class sports facilities, but high quality hotels, bars and restaurants, interesting cultural attractions and beautiful scenery.  This is exactly the type of event that we want to encourage in the city because of the economic spin-off that it brings.”

Tickets for Netball Europe are priced at £5.50 (adult) and £3.30 (concession) for the Under 21 competition and £3.30 (adult) and £2.00 (concession) for the Open/Invitational challenge. Ticket are available now, from the Aberdeen Box Office, or online at http://bit.ly/2powc1b.

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Apr 012017
 

With thanks to Chris Ramsay, Forviemedia.

Expect increased interest in Aberdeenshire when the World Nomad Games are staged on the Royal Deeside estate of Balmoral this spring, Scotland’s first turn at hosting the event.
The Games have been organised by the
Scottish Government and Aberdeenshire Inspired.

The decision to bid and then extend invitations – to all nations sharing long nomadic histories – came about after the President of the Central Asian nation of Kyrgyzstan visited Aberdeen in the autumn of 2016.

With twenty-five golds, hosts Kyrgyzstan topped the medals table at last year’s Games.

“In the modern world, people are forgetting their history, and there is a threat of extinction for traditional cultures,” says Kyrgyz president Almazbek Atambayev.

“Nomadic civilisation is a good example of sustainable development, which is what all of humanity is looking for today. The Games were designed to unite nations.”

Two thousand competitors from forty countries will pitch up for the Games in Scotland. A hippodrome has been built in the shadow of Lochnagar, Prince Charles’ beloved mountain and haunt. A traditional yurt village has been constructed at nearby Braemar at the site where the Highland Gathering takes place in September every year.

The Games will feature such unorthodox disciplines and ethno-sports as hunting with golden eagles and throwing bones. The highlight will be the horse-riding competition, Kok-boru, a tradition which dates back to when men brandishing sticks on fire used to hunt animals that preyed on their livestock. Fire wards off evil spirits. As part of the Games programme, visitors to the Games in April are encouraged to rewild with reindeer, beavers, lynx and wolves in the Caledonian forests and on the Cairngorm mountains.

More fierce – if not fiery – competition will be evident in the stick wrestling, an event in which two competitors try to gain control of a small stick. The Scottish entrants are expected to excel at the caber tossing, and the Army teams from nearby Ballater are hot favourites to win both the tug-of-war and the polo competition.

The Royal Family is sponsoring a special game – riders on horseback will wrestle each other to capture a dead goat, then hurl the decapitated carcass into a goal. Within the grounds of Balmoral Castle, there will be concerts for spectators and visitors, processions, a nomadic cinema, stunts involving camels and yaks, husky racing, tent erection displays, Bedouin dancing, javelin throwing, rolling Easter eggs and face-painting.

The opening ceremony for Scotland’s World Nomad Games is at Crathie on April 1st 2017.

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Mar 102017
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

The University of Aberdeen rowed to victory on Saturday (March 4) at the 22nd annual Aberdeen Boat Race, which is sponsored by Aberdeen Asset Management.
Breaking rival Robert Gordon University’s five-year winning streak, the University of Aberdeen triumphed in a time of 7 minutes 03.8 seconds, winning by 4 lengths.

The Robert Gordon University crew followed close behind, with a time of 7 minutes 16.3 seconds.

The University of Aberdeen also celebrated success in the alumni and second crew races – marking the first ever clean sweep in the event’s history.

Hundreds of spectators braved the weather to line the banks of the city’s River Dee to cheer on the teams as the old opponents battled it out on the river. Due to water levels, the 3.5km course was shortened by 300m.

Fiona Bell (21), president of Aberdeen University Boat Club, said,

“It feels amazing to have brought the Aberdeen Boat Race trophy back to the University of Aberdeen. I think we’re all still in shock a little; we set out to break RGU’s five-year hold over the title and we did it! I’m incredibly proud of my team and their performance today. We’ve been training hard in daylight and darkness, so it’s brilliant that all our hard work has paid off.

“Erin and the RGU crew were formidable opponents, and made things very difficult for us out on the water. It was a fantastic race to row in, and I hope those watching from the banks enjoyed it too. I’d also like to thank Aberdeen Asset Management for their continued support – without their backing the Aberdeen Boat Race couldn’t happen.”

Erin Wyness (20), president of Aberdeen University Boat Club, added,

“Congratulations to all of the University of Aberdeen crew on their win today. It was a hard race with both crews on form beforehand, so it would have been hard to call before we set off. Even though we didn’t win this year, I’m still very proud of all the effort the crew has put in over the last few months, and it doesn’t take away from our five-year streak. We’ll be back next year!

“The whole day has been brilliant both for the rowers and spectators on the shore – from the alumni and second crew races right up until the title race – and I’d like to thank Aberdeen Asset Management for their amazing continued support of this historic event.”

The alumni boat race was won by the University of Aberdeen in a time of 8 minutes 02.5 seconds. The universities’ second crew boat race was also won by the University of Aberdeen in a time of 2 minutes 36.6 seconds. Original 106fm clinched the media challenge title in a time of 1 minute 30.1 seconds over a 300m course.

Martin Gilbert, chief executive of sponsor Aberdeen Asset Management, commented,

“On behalf of all at Aberdeen Asset Management, I would like to congratulate the winning crew from the University of Aberdeen. I would also like to recognise the effort of the Robert Gordon University Boat Club rowers, who put in a sterling effort on the water. Both teams should be rightfully proud of their achievements today.

“The university experience is about more than classroom learning, and the boat clubs are a real testament to that. Being founded in Aberdeen, we are very proud to continue to support the Aberdeen Boat Race in what is our 17th year.”

Follow the Aberdeen Boat Race on Facebook at www.facebook.com/aamboatrace, on Twitter @2017boatrace or Instagram @aamboatrace

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Mar 022017
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

After months of secrecy and planning, the final crews are announced on Tuesday, 21 February for the 22nd annual Aberdeen Boat Race. The 18 successful students have travelled from around the world to study at the University of Aberdeen and Robert Gordon University – from A Coruña in Spain to Perth in Australia.

They will come together this Saturday, March 4, for the challenging 3.5km race along the River Dee, which is sponsored by Aberdeen Asset Management.

Fiona Bell, president of Aberdeen University Boat Club (AUBC), and Robert Gordon University Boat Club (RGU) president Erin Wyness have handpicked their teams after monitoring the rowers’ technical skill and performance under pressure over the past few months.

Rowing for the University of Aberdeen are:

Alex Zabala (18) from A Coruña, Spain; Fiona Bell (21) from Kilmacolm; Lachlan Cowie (21) from North Kessock; Henry Pettinger-Harte (21) from Chester; Alex Afaquah (20) from Glasgow; Rosie Kelly (21) from Belfast; Anna-Sophie Tierre (19) from Aukrug, Germany; and Isla Ferguson (19) from Edinburgh. The cox is Alex Ralston (20) from Perth, Australia.

Representing Robert Gordon University are:

Erin Wyness (20), Holly Reid (23), Andrew Main (20), Gregor Pittendreigh (20) and Josh Quinn (23) from Aberdeen; Michael Brady (21) from Livingston; Ruth Wright (26) from Turriff; and Katherine Lawrie (19) from Stonehaven. The cox is Kathryn Duthie (21) from Dunfermline.

Last year’s race was the most exciting yet, with both crews breaking the course record. Jostling for first position along the length of the course, RGUBC just clinched the title for the fifth consecutive year by only a quarter of a length. After coming so close, AUBC is determined to make 2017 the year they bring the trophy back to their boat house.

As the Aberdeen Boat Race enters its 22nd year, it is once again supported by global investment group, Aberdeen Asset Management.

Martin Gilbert, chief executive of Aberdeen, comments:

“Since its inception, the Aberdeen Boat Race has become a real highlight in the city’s sporting calendar. Over the past few months, the crews have faced dark, early mornings and intense training sessions in rain and shine to prepare for the race ahead of them, and the time is almost here to put that training into practice.

“Aberdeen Asset Management remains dedicated to nurturing young talent, and we look forward to celebrating both crews’ achievements on March 4, regardless of who lifts the trophy.”

Professor Ferdinand von Prondzynski, Principal of RGU, says:

“Every year the crews from both universities show great skill and determination on the water and this year will be no different. The atmosphere at the finish line is electric and it is always fantastic to see Robert Gordon University students lining the riverbanks alongside the general public. I’m looking forward to another exciting race in March.”

Professor Sir Ian Diamond, Principal and Vice-Chancellor of the University of Aberdeen, adds:

“Last year’s race was incredibly close, and I know that AUBC has been out on the water training hard this year. The effort that both crews put into the preparations for the Aberdeen Boat Race is commendable, and I’m sure will lead to another exciting race along the River Dee.”

Following the toss for stations at 3.20pm, a number of races will take place in the run up to the title event. The Universities’ Second Crew Race takes place at 4.05pm, while the Alumni Crews take to the water at 4.25pm. The Media Challenge – which will see the Evening Express and Original 106fm take on reigning champions BBC, takes place at 5.15pm before the main Aberdeen Boat Race at 5.30pm.

Follow the Aberdeen Asset Management Universities’ Boat Race on Twitter @2017BoatRace, Facebook www.facebook.com/AAMBoatRace and Instagram @AAMBoatRace.

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Mar 022017
 

After battling with necrotizing fasciitis, Robin Grant ran in the Ness 10K in 2016 and will return in 2017.

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

An Aberdeenshire man who suffered from a rare flesh-eating bacteria has recovered to discover a passion for running.

After battling with necrotizing fasciitis, Robin Grant has developed a love of exploring the great outdoors on foot and will compete in the Baxters River Ness 10k in September.

It was an ordinary day at work in August 2014 for Robin (43) – originally from Old Rayne in Aberdeenshire and now living in Inverness – when he began to notice the first symptoms of the illness.

He says,

“I suddenly felt an intense pain in my arm. It felt like I had overstretched and trapped a nerve in my shoulder – only multiplied by a hundred. But after about half an hour, the pain went away and I thought I was okay.”

For Robin, a visit to the doctor is usually out of the question – but as the pain returned and the severity increased – he had little option.

He continues,

“The pain came back and it was excruciating. Although I don’t usually visit the doctor – I wasn’t even registered at the GP – I walked up to casualty and was given some painkillers.

“The next day I visited the GP who gave me some more painkillers. I had to register, but I could barely lift my arm due to the pain and they had to fill in all the forms for me.

“As the week went on I got progressively worse, to the point where I couldn’t get to the end of the road without feeling violently sick.”

Struggling on his own, Robin’s father took him to the family home in Aberdeenshire to offer some support. But over the weekend, Robin’s condition deteriorated.

Robin says,

“I was getting worse and worse, so my dad took me to see his GP in Insch. He took one look at me and asked, ‘Have you got transport or do you need me to call an ambulance?’”

Robin was rushed to A&E in Aberdeen where, after just four hours, he was taken into surgery. He was diagnosed with necrotizing fasciitis – a rare condition that is known as a flesh-eating bacteria. The illness causes tissue death in affected areas, resulting in incredible pain.

Robin explains,

“When I came out of surgery, I was in intensive care for about two weeks and on a ventilator for a week. The only way to treat the bug is to cut it out – the flesh is essentially dead – so I also required plastic surgery.”

Frustrated by the constraints of his hospital bed, Robin’s thoughts turned to an old hobby – running. He says, “For me, hospital was an incredibly boring place. I signed up to take part in a local 10k event while I was still admitted, and completed it the next year.”

Six months after his ordeal in hospital, Robin was back in Inverness and back at work as driver supervisor at Arnold Clark Car and Van Rental. But he couldn’t shake his passion for running – despite having to adapt to new limitations. Robin explains,

“I had to develop a different style of running. My right side was hit hard by the bug – I lost my shoulder muscles and part of my bicep – so it really affected my balance. I couldn’t swing my right arm, and I still can’t lift it properly to this day.

“I noticed that I had begun to compensate with the left side of my body, but I actually feel like I’m running better now than I ever did before. It might be because I’m running more now, but I think that I’m also improving because I’m thinking more about how I need to run.”

After his first race, Robin began to enter a number of 10ks across the country – including the River Ness 10k, part of the Baxters Loch Ness Marathon and Festival of Running. And despite having run in some incredible locations across the country, Robin counts his local race as one of the best.

He says,

“I was back living in Inverness and decided to run the River Ness 10K. It was tough – it was roasting hot that day – but I absolutely loved it. The course is great, and the energy around the whole event is really uplifting.

“This year I’m looking to up my distance and run a few half marathons. I’d run a few before I was ill, but this will be the first time I’ve attempted it recently. And I’ll definitely be back to run in the River Ness 10K. The year wouldn’t feel complete without it.

“I’ve got my sights set on the Baxters Loch Ness Marathon, though. One day soon, you’ll find me on the starting line.”

The River Ness 10k takes place on September 24, and is part of the Baxters Loch Ness Marathon and Festival of Running. The event, which draws thousands of people from across the world, also comprises the title marathon, 10K Corporate Challenge, River Ness 5K and a Wee Nessie fun-run for pre-school children.

The finish line is based around the Event Village at the Bught Park in Inverness, where runners and spectators can enjoy the Baxters Food and Drink Fayre, a Sports Expo, live music and activities for children.

Entries are still open at www.lochnessmarathon.com The event is also active on Facebook at facebook.com/lochnessmarathon and on Twitter @nessmarathon

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Jan 192017
 

With thanks to Charlie Abel.

Joanna Lumley has become the first award recipients of the 2017 Scottish Samurai
awards.

Besides being a well known BAFTA TV award winning actress, former model, author and voice over artist, Joanna has been a great advocate for human rights for Survival International and the Ghurka Justice
Campaign. 

She is also a great supporter of Animal welfare charities such as Compassion in World Farming and Vegetarians International Voice for Animals.

Her recent documentary ‘Joanna Lumley’s Japan’ was a great hit with the Samurai Award’s membership and U.K. audience. 

The Scottish Samurai awards were founded in Aberdeen by Culter resident and international 9th Dan Karate instructor Ronnie Watt OBE, ORS to celebrate those who serve and excel. The award of Great Shogun recognises those who have reached the ultimate achievement in their field.

Joanna Lumley has said she is very proud and very humbled to receive the honour and she is:

“thrilled to be a Scottish Samurai.”

Ronnie Watt is delighted to add Joanna to the ever-growing list of Samurai.

Some of the previous award winners include Sean Connery, Billy Connolly, Alex Salmond, Aberdeen City Council, Sir Ian Wood, Lord Charles Bruce, Compton Ross, Tommy Dreelan and the current and former Japanese Consul Generals of Japan in Edinburgh.

Each year the Scottish Samurai awards grow and continues to encourage and recognise people from different walks of life for their positive contributions to society and those around them.

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Jan 192017
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

VisitAberdeenshire is teeing up for success by heading Stateside to showcase Aberdeen and Aberdeenshire’s world-class golf facilities to a global audience.

The tourism organisation will visit the PGA Merchandise Show in Orlando from 24-27 January – one of the world’s biggest golf shows – where they will meet with key industry professionals in a bid to boost the region’s golf tourism trade.

The trip is the latest initiative in VisitAberdeenshire’s drive to increase golf tourism in the north east of Scotland, following sponsorship of the Northern Ireland Open last year.

Jenni Fraser (pictured), business development manager at VisitAberdeenshire, says,

“Golf has long been one of the biggest draws for visitors to the north east, attracting both leisure and business tourists throughout the year.

“Holidaymakers looking to play at some of the world’s most famous links courses, and business visitors using the fairways for networking and incentive travel, have lots to discover in Aberdeen and Aberdeenshire.

“Golf is worth around £220 million to the Scottish economy every year, and it is estimated that golfers spend 120% more than other visitors. With such fantastic facilities in Aberdeen and Aberdeenshire, there is a real opportunity for local golf courses and tourism businesses to capitalise on and benefit from that income.

“By attending the PGA Merchandise Show – a major event in the golf world – we’ll be able to communicate the strength of the offering that we have here in Aberdeen and Aberdeenshire to hundreds of key contacts.”

Research commissioned by Scottish Golf Tourism and VisitScotland shows that Scotland is third on a list of desirable golfing destinations across the globe (#1 Spain, #2 Portugal, #5 Ireland, #9 England).

Jenni continues,

“The north east of Scotland is home to over 50 top golf courses, including some of the sport’s most recognisable names: Royal Aberdeen, Trump International, Cruden Bay and Newmachar. But it also features some of the UK’s quirkier and more historic courses, including Britain’s highest 18-hole course at Braemar, and Fraserburgh where play dates back to at least 1613.

“Aberdeen and Aberdeenshire have something to offer golfers of all levels, whether serious enthusiasts looking to tick a renowned course off their bucket list or casual players seeking a friendly nine-hole challenge. From stunning links courses to incredible inland courses, the north east has it all.”

VisitAberdeenshire will be joined at the PGA Merchandise Show by tour company Bonnie Wee Golf, which creates exclusive golf trips to some of the most exclusive courses in Scotland – including many in the north east – and Meldrum House Country Hotel & Golf Course.

David Harris of Bonnie Wee Golf says,

“For a long time, golf has been a key attraction in Aberdeen and Aberdeenshire, and every year we see golfers coming from America to play some of the most famous courses in the world, right on our doorstep.

“The chance to visit one of the world’s biggest golf exhibitions with VisitAberdeenshire is a fantastic opportunity to network with industry professionals, discuss the sport’s latest developments, and show what we in the north east of Scotland have to offer the global golfing community.”

Andy Burgess of Meldrum House Country Hotel and Golf Course adds,

“We are delighted to be partnering with VisitAberdeenshire and Bonnie Wee Golf at the 2017 PGA Show in Orlando. We have been attending the show for the last seven years, and as a result have welcomed hundreds of American golfers to stay at Meldrum House to play golf around the north east.

“Attending events like the PGA Show sends out a very positive message and shows that we are serious in developing our international golf market, encouraging as many global visitors as possible to experience golf in Aberdeen and Aberdeenshire.”

For more information about golf facilities and in Aberdeen and Aberdeenshire, visit www.visitabdn.com/attractions-and-activities/golf

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