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Toolkit Launched To N.E. Tourism Businesses

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Dec 062016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

An initiative designed to help tourism businesses across the area attract more visitors has been launched by tourism body VisitAberdeenshire.

The ‘A Shared Story for Aberdeen and Aberdeenshire’ toolkit is supplied to businesses free of charge so that they can deliver consistent marketing messages to potential visitors in order to inspire them to come to the region.

The toolkit offers suggestions and tips on how businesses can use common themes, words and phrases, imagery and tone in their marketing materials.

It was developed following in-depth research and a series of industry discussions and workshops carried out by independent consultants, Blue Sail.

It is described as a ‘recipe book’ where businesses can follow the recipe word for word or can adapt the recipes to suit the ingredients they have. The toolkit, which contains some example imagery from the local area, will be further augmented by access to a photographic and video library. This will again be supplied free to businesses when it becomes available.

Blue Sail identifies the key features which are unique and special to the area as:

It is ‘true’ – a place which is authentic and real
Doric culture – everyday language and music in particular
The scale of the place – its landscapes and seascapes
Location and latitude – big skies, clarity and changing light
Long history – characterised by multitude of castles and royal associations as well as golf and whisky distilleries
A proud international city – unique architecture, with global connections
Importance of the natural world – the elements, wildlife and plant life

“The most successful tourism destinations have a simple story to tell,” says Nikki Morris-Laing (pictured), marketing director of VisitAberdeenshire.

“The ‘Shared Story’ toolkit gives a way of describing the area with a few simple themes and messages.

“It also uses third party endorsements of the area such as National Geographic describing The Cairngorms as ‘one of the last great places on earth’ and The Scotsman newspaper describing the city of Aberdeen as ‘one of the most architecturally distinctive in Europe’.

“It’s important that we identify and all work towards marking out our unique and special qualities to attract an increasing proportion of Scotland’s visitors to our region. We need to reposition our area in the minds of the travelling public so that they see beyond the ‘oil and gas capital of Europe’ nametag; our area is definitely worth visiting for its own sake and we all need to confidently portray this to potential visitors.”

The toolkit gives one over-arching story for the region and also shared stories for Aberdeen, Aberdeenshire and the Banffshire coast, Royal Deeside, castles, whisky, golf, festivals and events, food and drink, and outdoor activities.

Carol Benzie of Aberdeen International Airport says,

“The toolkit is an excellent resource for tourism businesses in the area. It gives everyone a clear direction for how we can all support the key messages being promoted by VisitAberdeenshire by focusing on what is unique and special. We will definitely be using the toolkit to help shape our marketing efforts in the future.”

Giving guidance on tone of voice, the toolkit recommends a conversational tone which is clear and direct; welcoming and approachable; and positive and confident. Businesses are encouraged to use the stories to inspire content in their marketing campaigns including in their websites, across social media platforms, leaflets and brochures and press releases.

Key focuses from the individual shared stories are:

Aberdeen – proximity to the sea, a special light, the city’s two old ‘towns’, off the tourist map
Aberdeenshire and Banffshire coast – a strong community feel, theme of people and place
Royal Deeside – feeling encircled and embraced, majestic scale and natural beauty, royal associations
Castles – range of types/settings, famous and inspirational, strong royal connections
Whisky – sense of place, bringing natural elements to life, off the tourist track
Golf – sense of drama and importance of links and parkland courses, space and light
Festivals and Events – how names of festivals evoke wider themes of latitude, light, royal, coast, nature, culture and belonging
Food and Drink – big brand names, top quality, traditional to contemporary, alchemy of resourceful people and bountiful place
Outdoor activities – abundance of outdoor pursuits, quality of light and air, roam free in all seasons

VisitAberdeenshire, which was created from the merger of three previous destination management/marketing organisations VisitAberdeen, Banffshire Coast Tourism Partnership and Visit Royal Deeside, as well as the Aberdeen City & Shire Tourism Partnership, in April this year prioritised key segments of visitors. These segments, based on VisitScotland research, include natural advocates, engaged sightseers, curious travellers and business extenders.

Focus will be on those visitors who have direct access, including access by flight routes, from the UK, Norway, Germany and The Netherlands.

VisitAberdeenshire is funded by Aberdeen City Council, Aberdeenshire Council, and Opportunity North East, with additional support from Scottish Enterprise. For further information or a copy of the toolkit, contact VisitAberdeenshire on 01224 900490, email info@visitabdn.com or visit www.visitabdn.com.

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Enhanced Ambassador Scheme Aims To Boost NE Tourism

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Nov 282016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

A programme designed to encourage professionals and academics to bring high profile conferences and exhibitions to the north east of Scotland will be expanded at an event held on November 30.

The reach of the Aberdeen Ambassador Network (AAN) will be widened at a reception held in the Malmaison Hotel to build on the work undertaken by ambassadors in the region’s business tourism industry.

Industry leaders and academics currently acting as ambassadors promote Aberdeen and Aberdeenshire to professional organisations around the world looking for venues and facilities in which to hold conferences and events.

These ambassadors are all highly respected in their fields, and have the potential to influence the organisers of international conferences and events to bring them to the north east. But lead AAN partner VisitAberdeenshire believes there is potential to expand the programme further.

Jenni Fraser (pictured), business development manager at VisitAberdeenshire, says,

“When people think of business tourism in the north east, they often think only of the energy industry – but our ambassadors work across a wide spectrum of fields, and bring an incredible variety of events to the region.

“The world-leading research carried out in the city’s higher education facilities, agencies and institutes makes our area unique in terms of excellence in a wide variety of disciplines. Organisers are attracted to a region which is a centre of excellence in their field where their delegates will also be able to network with our local professionals and academics. Our ambassadors do a brilliant job encouraging and nurturing relationships with key figures to bring these events to the north east.

“By expanding the Aberdeen Ambassador Network, we will increase the number of ambassadors promoting the region and to bring even more high-profile conferences and events to Aberdeen and Aberdeenshire. This in turn will have a knock-on benefit not just for conference venues, but also for accommodation providers, restaurateurs and tourist attractions as visitors to the area discover all it has to offer.”

The Aberdeen Ambassador Network will focus on attracting new ambassadors over the coming months, encouraging and supporting them in bringing high-profile business and academic events to the region. Through the AAN, partner organisations will support ambassadors by providing a range of services to help at every stage of the process – from BID support and an accommodation booking portal, to pre-event marketing support and visitor information.

One ambassador who has experienced the benefits of the AAN is Professor John Watson, who for the last 10 years has used his work at the University of Aberdeen to bring numerous conferences and events to the region. Earlier this year he received a special recognition award for his work as an ambassador, having attracted major events including the European Optical Society 2012, 3DTV 2013, EurOCEAN 2007, and IEEE Oceans 2007 and 2017 conferences.

Professor Watson says,

“Organising major international conferences requires support and experience, and the Aberdeen Ambassador Network is incredibly forthcoming with both. They have always been very encouraging, and willing to help when bringing any event to the area.

“It is encouraging to hear that the AAN is actively looking for new ambassadors, as Aberdeen and Aberdeenshire have so much to offer and we are currently just scratching the surface. By regularly communicating with colleagues and partners around the world, we can continue to bring international conferences and events to the region.”

The Aberdeen Ambassador Network is a partnership between VisitAberdeenshire, Aberdeen Exhibition and Conference Centre, University of Aberdeen, Robert Gordon University and the James Hutton Institute. For more information, visit www.visitabdn.com/AAN

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Braemar Castle Hoping To Mark 10th Anniversary With Award

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Nov 172016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Volunteers from Braemar Castle celebrate the end of their successful 2016 season, during which they attracted over 12,000 visitors.

A Deeside visitor attraction run entirely by volunteers hopes to get its 10th anniversary celebrations off to a flying start by picking up one of the region’s top tourism awards. Braemar Castle is in the running for the visitor attraction of the year accolade at the Aberdeen City and Shire Tourism Awards (ACSTA), which will be announced next week.
It would top off an incredible run of successes for the venue, which is operated as a not-for-profit charity by the community for the community.

Locals were granted a 50-year lease on the property in 2007 and have almost tripled the number of visitors since its first season.

This season 12,045 visitors walked through the doors of Braemar Castle – compared to just over 4,000 in the opening season – and it hopes to hit a target of welcoming 20,000 people to the historic property by 2020.

ACSTA judges shortlisted Braemar Castle for the award after learning how the community had transformed the property, which had closed in 2004, into a focal point to provide entertainment and education to tourists, and bring business into the village.

The group responsible for running the castle has been able to appoint a full-time manager – while still undertaking the lion’s share of work – and have also raised over £440,000 to carry out repairs to the roof and chimneys.

Doreen Wood, vice chairman of Braemar Community Ltd, says everyone is keeping their fingers crossed for the big awards night taking place at Ardoe House Hotel in Aberdeen on Friday, November 25.

The castle will battle it out in the best visitor attraction category with Royal Lochnagar Distillery and the Museum of Scottish Lighthouses in Fraserburgh. The winner will go on to represent the region in that category at Scotland’s national tourism awards – The Scottish Thistle Awards – which are announced in the spring.

Doreen adds,

“We want to give our visitors the very best experience of Highland Scotland in an authentic setting. And we want the Castle to act as a magnet to bring visitors to this area.

“The castle is operated by the community for the community and its success is down to the hard work and commitment of our local volunteers. With our 10th anniversary on the horizon, it’s a real accolade to be recognised and shortlisted for this award.”

Visitors who arrive at the castle can have a personal guided tour with a local volunteer, and an audio tour in both English and German is also available. They find the rooms presented as though the occupants have just stepped out – they can handle the artefacts and sit on chairs as though they were guests.

Volunteers work in partnership with local tourism businesses and events to cross-promote the area, and also stage exhibitions at the castle which change on an annual basis. They held re-enactments and events to celebrate the 300th anniversary of the 1715 Jacobite uprising, and even found time to revive a local hill race.

In addition, the castle has been awarded a Certificate of Excellence by interactive travel forum Trip Advisor, and has been rated the top thing to do in Braemar by the site’s many users.

“Over the past eight years we have refined our brand and we are confident in our distinctive product,” says Doreen.

“We aim to support and complement the current and future village offerings to establish Braemar as a destination.”

ACSTA aims to celebrate the very best of tourism businesses and individuals who help make stays in the region a memorable experience for guests. Awards will be presented in 15 different categories from most hospitable hotel to friendliest pub and from regional tourism ambassador to rising star.

Further information about the awards is available at www.acsta.co.uk

Braemar Castle photos – Credit: Angus McNicol.

VisitAberdeenshire To Attend World Travel Exhibition

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Sep 162016

peter-medley2 With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

VisitAberdeenshire will swap the north east coast of Scotland for the Nevada desert this October, as the tourism organisation visits IMEX America.

The exhibition, which takes place from 18-20 October in the newly renovated Sands Expo and Conference Centre, will bring the meetings, incentive travel, conferences and events (MICE) markets together with tourism operators from across the globe.

This will be the first time VisitAberdeenshire has exhibited at the renowned American business travel event, allowing the organisation to network with 3000 hosted buyers and 2000 attendees to show what Aberdeen and Aberdeenshire have to offer.

Peter Medley (pictured), business development director at VisitAberdeenshire, says,

“There has never been a better time for us to promote business travel to Aberdeen from the USA. Icelandair’s new flight routes via Reykjavik have opened up a more flexible travel schedule to visitors, alongside existing routes via traditional international hubs in London, Frankfurt, Paris and Amsterdam.

“We’ll be showcasing Aberdeen as a centre of excellence for far more than oil and gas. For example, the research conducted at the University of Aberdeen and Robert Gordon University extends far beyond oil, gas and renewables. We can attract further conferences and events to the area by underlining the city’s expertise in key areas including the life sciences.

“At IMEX America, we will stress this diversity of knowledge with key buyers and organisers looking for suitable destinations which have access to world class professionals to host their future conference and event needs. We have previously exhibited at IMEX Frankfurt predominately reaching the European markets, but with improved access to Aberdeen via new flights, the time is right for us to exhibit at IMEX America.

“As with everything in Vegas, it’s on a whole new level with 3,100 exhibitors, 3,000 hosted buyers and 2,000 delegates attending, which makes it a fantastic opportunity for Aberdeen and Aberdeenshire.”

VisitAberdeenshire will have much to discuss with those attending the conference, not just about Aberdeen and Aberdeenshire’s far-reaching wealth of expertise but also the region’s developments in meetings and conferencing facilities.

The area’s rejuvenation, he says, shows that despite the current downturn in oil and gas, Aberdeen is still a force to be reckoned with in the meetings and events industry.

He continues,

“Across Aberdeen and Aberdeenshire, venues and suppliers are continually improving the quality of their offering, and providing new and valuable services to those looking to organise meetings, events and conferences.

“Work is now underway on a £333 million transformation of the Aberdeen Exhibition and Conference Centre (AECC) which will have a significant impact on the MICE industry. Relocating to a site near Aberdeen International Airport, the venue’s facilities for conferences, exhibitions and meetings will be greatly improved, and will be augmented by a state of the art performance arena, hotels, restaurants and leisure facilities.

“The airport itself is also in the midst of a £20 million expansion programme, featuring new passenger lounges, baggage claim and security services. This is an important step in improving the north east of Scotland’s infrastructure for delegates visiting the area.

“Venues which are traditionally associated with the region’s rich culture – including Aberdeen Art Gallery and the Music Hall – are also currently being renovated and expanded. These two developments, worth £37 million in total, will provide unique locations for meetings, gala dinners and drinks receptions in the heart of Aberdeen city centre.”

At a time when Aberdeen and Aberdeenshire’s room rates are at their most competitive level in recent memory, the region has become incredibly attractive not just to meetings and event organisers, but also to those looking to offer incentives to their clients and colleagues. The area’s many historic castles provide a stunning backdrop for hosting dinners for conference and incentive groups, and nearby whisky distillery tours are consistently a hit with visitors.

Peter adds,

“Conferences today are not just about spending the whole day in a meeting room, and there is increasingly a requirement to offer delegates the chance to get out and about, to network informally and relax between sessions.

“The north east of Scotland, for example, is home to some of the best golf courses in the world – from Royal Aberdeen and the Trump International Golf Links to Braemar, the highest 18-hole course in the UK.

“In addition to our wonderful choice of 56 golf courses, Aberdeen and Aberdeenshire offer plenty of opportunities to explore the outdoors, and for team building events to be organised at one of the region’s outdoor centres.”

For more information about Aberdeen and Aberdeenshire, and the facilities on offer to the meetings, incentive travel, conferences and events market, please visit www.visitabdn.com

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VisitAberdeenshire Keen To Strengthen Links With Norway

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Aug 262016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Visit Aberdeen, the new destination organisation that will market the city to both leisure and business visitors, has appointed a chief executive officer. Steve Harris will take up the job on 14 August, after moving from his current position as Head of UK Media Relations at Shell. Pictured Steve Harris (Photo Ross Johnston/Newsline Scotland)

Tourism body VisitAberdeenshire will cross the North Sea later this month in order to strengthen the north east’s connections with Scandinavia.
Representatives from the organisation will attend Offshore Northern Seas (ONS), a key energy industry event in Stavanger, Norway, from 29 August to 1 September.

Norway is Scotland’s seventh largest international market in terms of visits, spending around 430,000 nights in the country and contributing £68 million to the economy.

In addition to meeting with key Norwegian travel industry operators and media, VisitAberdeenshire has sponsored the Aberdeen and Aberdeenshire Pavilion which forms part of the conference’s evening festival entertainment in Vagen Harbour.

Open nightly from 5pm to 1am, the festival’s official after-party programme also includes concerts and fireworks displays, and allows delegates the chance to meet in an informal environment after attending the event’s conference, exhibition and technical sessions through the day.

Steve Harris, chief executive of VisitAberdeenshire, says,

“Norway has traditionally been a key market for both leisure and business visitors to the north east of Scotland, and VisitAberdeenshire is keen to strengthen these links.

“Despite the depressed nature of the oil and gas industry, it is still a key driver of business tourism in the north east of Scotland. Aberdeen and the surrounding area is still recognised as a global centre of excellence for the energy industry, and so it makes sense for international events related to the field to be held in the region. Throughout ONS we will be liaising with decision makers in the industry to attract new events to the north east of Scotland.”

Regular flights from Oslo, Stavanger and Bergen allow travellers to touch down in the north east after just over an hour’s flight time. This close proximity allows for great collaboration in both business and leisure tourism.

Steve continues,

“Attending events like ONS allows us to meet with key business and leisure contacts to increase awareness of everything Aberdeen and Aberdeenshire have to offer. Aberdeen is consistently one of the most popular destinations for Norwegian visitors, and in fact is the fourth most popular destination for Norwegian travellers in the whole of the UK.”

“New developments like the relocation of the Aberdeen Exhibition and Conference Centre will undoubtedly be a big talking point for those interested in bringing large conferences and events to the north east of Scotland. Many business visitors will also be interested in extending their stay in order to enjoy the area’s renowned golf offering.

“And the region also has a lot to offer leisure visitors. Lower shopping prices are incredibly attractive, as are the area’s amazing castles and whisky distilleries.

“With the area’s hotels more competitively priced than ever before, we firmly believe that there has never been a better time for Norwegian travellers to visit Aberdeen and Aberdeenshire and we look forward to spreading that message in Stavanger later this month.”

VisitAberdeenshire was launched in April 2016, and is supported by Aberdeen City and Aberdeenshire Councils, Scottish Enterprise and Opportunity North East. For more information, please visit www.visitabdn.com

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City And Shire Lead The Way In Customer Service

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Jul 142016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Aberdeen and Aberdeenshire are leading Scotland with more tourism professionals achieving WorldHost accreditation that any other area in the country.
Over 1,300 people working in the tourism industry – from taxi drivers to visitor attraction managers – have now completed the training, which promotes world-class customer service.

In addition, 73 businesses of all sizes in Aberdeen and Aberdeenshire have attained WorldHost Recognised Business status, including Aberdeen Taxis, Braemar Highland Safaris, the Aberdeen Marriott Hotel and The Spotty Bag Shop.

This means over 50% of staff have undertaken WorldHost training, and owners have signed a commitment to delivering excellent customer service.

While traditionally this kind of training has been aimed squarely at accommodation providers, WorldHost – a renowned customer service training scheme popularised by the London Olympics and Glasgow Commonwealth Games – brings together all those working in the tourism industry. From transport providers to restauranteurs, the course aims to focus operators’ attention on the entire customer journey and experience.

With the support of Aberdeen City and Aberdeenshire Councils, all libraries and visitor attractions are now working on gaining accreditation, alongside VisitScotland Information Centres, the National Trust for Scotland and Historic Scotland.

Elaine Booth, business engagement manager at VisitAberdeenshire, says,

“While business travel levels have been lower in the last 12 months, the leisure market has remained constant. Historically leisure travellers saw Aberdeen as a weekend destination, with high midweek room rates pricing them out of the market. The last year, however, has seen this shift somewhat, and now is the perfect time for tourism operators to ensure that all their staff are providing excellent service to all visitors.

“WorldHost allows tourism businesses the chance to really focus in on the customer journey, and ensure that they are thinking of their guests at every stage of the process. Trainees will learn valuable skills including how to build a rapport with guests, how to empathise with and listen to customers’ concerns, and how to go the extra mile.

“It is so important that everyone working in the tourism industry – from taxi drivers to hotel managers – is well-versed in providing exceptional customer service, and is thinking about every step of a customer’s visit to the region.”

Those business that have gained WorldHost Recognised Business accreditation are already reaping the benefits, with an increase in solid customer satisfaction feedback. Two such businesses are the Aberdeen Exhibition and Conference Centre, who achieved the status in March this year, and the Station Hotel in Portsoy which has been accredited for a number of months.

Anna MacKenzie, senior sales manager at the Aberdeen Exhibition and Conference Centre (AECC), says that although she feels the venue has always offered good quality service, taking part in WorldHost training has ensured that everyone is working together.

She explains,

“There is now a high level of understanding across all departments of where the customer comes in the whole process – we’re all singing from the same hymn sheet. Everyone has a role to play in service delivery, from the person greeting them on arrival at the front desk to the event planning team, and this joined up thinking allows us to present an even better service to our customers.

“We as an organisation often have to sell Aberdeen and the north east as a destination before we can sell the AECC as a venue. It’s in the best interests of everyone working in the tourism and hospitality industries across the region to provide the best customer service possible – we are all ambassadors for Aberdeen and Aberdeenshire and contribute to a visitor’s enjoyment of their time here.”

Susan Cameron, owner of the Station Hotel in Portsoy, agrees that widespread WorldHost accreditation is the route to a boost in the tourism industry in the north east of Scotland.

She says,

“Through programmes like WorldHost, customer care in the north east of Scotland – and across the country – has really improved. The more businesses across the region that complete the training, the better. If everyone is operating at the same level and to the same high standards, there is more likelihood for visitors to return in the future or extend their stay.

“Whether a guest is visiting from Canada or down the road in Elgin, it’s important for everyone to remember the customer journey and ensure that they have the best experience possible.

“Prior to the WorldHost training, some of our staff had been through external training courses and some had been trained in-house. By putting everyone through the same training, it allowed us to ensure that we were delivering a consistent level of service across the business. It also allows a rare opportunity for the whole team to get together and really think about the service they deliver, and refresh their core customer care skills.”

Those completing their WorldHost training in the north east of Scotland are also entitled to an added bonus: access to Discover Aberdeen and Aberdeenshire, a dedicated training course that educates tourism operators in the intricacies of the north east tourism industry.

Complementing the joined-up thinking promoted by WorldHost, the online course will allow tourism organisations a greater understanding of their place in the local industry and how they can work to improve the service they provide.

For more information about WorldHost, and Discover Aberdeen and Aberdeenshire, visit www.scotland.worldhost.co.uk/regions/aberdeen-city-shire and www.visitabdn.com/discover-aberdeen-and-aberdeenshire/

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Ballater Shines Again For Summer Season And Beyond

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Jun 302016

With thanks to Esther Green, Senior Account Executive, Tricker PR.

Glen Lui Hotel in Ballater

Ballater’s back on the map – that’s the bold statement from accommodation providers in the Deeside village as the area continues to bounce back from flooding and rolls out the welcome mat to summer visitors.

Ballater’s hospitality trade is in positive mood as they welcome the return of seasonal visitors choosing the village as their holiday base.

In the past couple of months, the Glen Lui Hotel has welcomed parties of fishermen, golfers and an American shooting party – and staff look forward to seeing yet more visitors to Ballater, attracted by its great range of outdoor activities, while being within easy reach of Aberdeen and the city’s attractions.

Susan Bell of the family-run hotel which has 17 rooms says:

“The village is coming to life again and I think there is a feeling of anticipation as everything is getting busier.

“Shops are looking better and there’s only a few yet to reopen. We’re looking forward to Ballater Victoria Week, Ballater Games and Etape Royale and then our big winter festival which will feature an ice rink and reindeer and these will all result in a lot of activity in the area.

“There are people milling around at the monthly farmers markets too. Ballater has suffered its setbacks with the floods and the fire at the Victoria Station but now everyone wants to push Ballater as much as possible.

“I think everyone is pulling together and looking forward to all that’s ahead.”

Deeside, with its natural beauty and its close connections to the Royal family who arrive at Balmoral Castle for their annual break in August, has long been a favoured destination with visitors.

Alan McCorquodale of the Alexandra Hotel says that Ballater makes a great base for exploring the wider area.

“There are rays of hope all around the village as businesses are refurbished and reopening and community events that will help draw visitors to the area are being planned.

“Great progress has been made and there’s a real push on now to show that Ballater is moving forwards in the right direction.

“In a relatively short time, Ballater has come a long way in overcoming the challenges and hurdles that Storm Frank brought in its wake.

“Six months on and it’s a completely different picture from the images of the flood-ravaged village that filled the newspapers and were broadcast on television news.”

Richard Watts, chairman of Ballater Business Association said that the village is fortunate to boast a great range of bed and breakfast establishments, caravan park open for tourers and campers, guest houses and hotels and that all are well prepared for the school holidays and visitor market.

“We’d encourage visitors from near and far to come and enjoy a break in Ballater and experience for themselves excellent hospitality at our great range or accommodation providers. It’s easy to find them at www.visitballater.com

“Our village has a huge amount of vibrancy and vitality, and we’d encourage visitors, be they day trippers or holiday makers looking for a longer stay, to come and see all that Ballater and the surrounding area has to offer.”

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Final Call For Entries In Tourism Awards

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Jun 172016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Aberdeen City and Shire Hotels’ Association launches new tourism awards at Dunnottar Castle

Aberdeen City and Shire Hotels’ Association tourism awards launch, at Dunnottar, July 2014.

The Aberdeen City and Shire Tourism Awards (ACSTA) are heading into the finishing straight, and those who want to enter the prestigious scheme are being urged to get a sprint on to beat the fast-approaching deadline.
Entries close later this month on June 30, and ACSTA organisers are sounding a final call to businesses and individuals across the region to ensure they are part of the annual showcase of top tourism talent.

The awards – now in their fourth year – celebrate the very best of the area’s tourism offering, from restaurants and pubs to hotels and guest houses.

There are also accolades for top events and visitor attractions, and a brand new category for best sports event.

Individuals who make a real difference to the experience of tourists – whether they are visiting for business or leisure – will also be recognised with sections for hospitality heroes, rising stars and local ambassadors.

ACSTA chairman Peter Sangster says the competition is heating up, but organisers want to see even more entries to ensure those who are making a significant impression on the tourism sector get credit where it is deserved.

He adds,

“The awards are not just for large operators and hotels that are part of a national or multi-national chains – this is about recognising those who go the extra mile to provide excellent service regardless of their size.

“We sometimes hear that operators have not entered because they are small in comparison to other entrants. That’s irrelevant, as what we are interested in hearing about is what they do improve the tourism offering, not how many covers they seat or what their turnover is.

“Over the past three years we have had a wide variety of winners, from charities and community groups to national chains. There is a huge benefit to taking part as even being shortlisted shows customers that a very high quality experience is being offered.

“The awards are completely free to enter, so there is absolutely nothing to lose. With the addition of the new category this year for sporting events, there is now even wider scope for operators to showcase what they provide. I would urge anyone who has not already entered not to delay and make sure their nomination is with us before the June 30 deadline.”

Entrants in each category will be shortlisted, and those who are finalists will go before an interview panel or have an undercover visit from the judging panel. ACSTA is a regional heat for the national tourism Oscars – the Scottish Thistle Awards – and winners will go on to represent the north east in that event in 2017.

The full list of awards categories is:

Most Hospitable Hotel
Most Hospitable B&B/Guest House
Best Accommodation Provider (previously Best Holiday Accommodation)
Best Informal Eating Experience
Best Restaurant Experience
Friendliest Pub/Bar
Best Cultural Event or Festival
Best Sporting Event
Best Outdoor/Adventure Experience
Working Together for Tourism
Best Visitor Attraction
Tourism and Hospitality Hero
Innovation in Tourism Award
Regional Rising Star (age -30)
Regional Ambassador (age 31+)

Entry into the awards is free and can be made at www.acsta.co.uk. The winners will be announced at the awards ceremony and gala dinner at Ardoe House Hotel in Aberdeen on November 25, 2016.

Ballater Café Comeback Serves Up Improved New Look

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May 132016

With thanks to Gemma Setter, Account Executive, Tricker PR.

A business owner who was forced to close her Ballater café after it was affected by flooding has taken the opportunity to improve access for disabled customers during its refit.

Karen Gerrie, owner of the Brown Sugar Café, is working alongside builders to install features that will make it easier for all to access the popular Bridge Street café.

It’s a case of turning a negative into a positive, and ensuring that when the flood- hit premises makes its comeback in June, it’s even better than before, with a new disabled toilet and level flooring throughout.

Despite the café undergoing a major refit, it will retain many of its familiar features which will be revealed when the premises make their comeback in mid-June.

Brown Sugar Café first opened in 2009 and was taken over by Karen in July 2011, since then it’s become a well-known hangout for residents and tourists, best known for its homemade sandwiches, soups and homebakes as well as its cosy atmosphere.

Karen stresses that her café and the wider village of Ballater have not been beaten by the floods and that there is lots of positive action to show the area is still open for business.

Brown Sugar Café will have two stalls at the Aboyne Rotary Duck Festival on Sunday May 22 when they will be selling gifts and traybakes – including their much-loved millionaire’s shortbread – to remind the public about what they do best.

After overcoming the initial shock of having to temporarily close her business, Karen focused her energy on getting the café back up and running and she admits to being overwhelmed by the offers of help that came in from both locals and visitors.

Karen says,

“The support we received from far and wide meant a great deal to us, as it was a very dispiriting time. The staff and I all decided that we weren’t going to give in easily, as you can sit around and cry or you can pick yourself up and get on with it. We chose to get stuck in with the work, and that really kept us going.

“Since then, we’ve come a very long way and I’m just so thankful to everyone who has got in touch to let us know that we’re in their thoughts. It’s been so exciting watching all the refurbishments going on throughout Ballater and knowing that we’re another business on its way to reopening.

“There has been a real silver lining to the floods in the sense that the community has really come together. The Business Association has been great at providing information to all the businesses’ involved and there has been lots of positive communication between everyone. There’s a real community feel to it all, it’s such a great feeling to see everyone get back on track.”

Brown Sugar Café is one of a number of Ballater businesses which will be back in business for the summer. This is extremely positive news to the area, as the aftermath flooding of Storm Frank meant that many homes and businesses had to be evacuated back in December.

Richard Watts of Ballater Business Association says,

“To see another business on track to reopen in the next month is such a boost for the whole of Ballater. Everyone has worked extremely hard to ensure that the village remains open for residents, as well as the many tourists which visit throughout the year.

“We’re really pleased that Brown Sugar Café will be back up and running again very soon, and it’s fantastic that improvements are being made that will make the café more wheelchair friendly.”

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Blood, Sweat and Gears: Cyclists Smash Fundraising Targets

Aberdeen City, News No Responses »

Apr 292016

ACSHA’s Mike Edwards and Alzheimer Scotland’s Andrea Watt celebrate the hoteliers’ donation. They are joined by regular resource centre users Andy Clark and Dorothy Melia, and Resource Centre manager Brenda Stewart.

With thanks to Eoin Smith.

Aberdeen City and Shire Hotels’ Association (ACSHA) has announced that it has broken its fundraising target for one of the country’s leading dementia charities – thanks to a four-figure boost from its recent cycle-a-thon.
Hoteliers today handed over a cheque for over £27,000 to Alzheimer Scotland at the charity’s recently-opened Aberdeen Dementia Resource Centre at the culmination of a year-long fundraising period.

The 3,500km cycle-a-thon, equivalent in length to the Tour De France, took place on static bikes in Aberdeen International Airport and hotels across the region.

Staff, management – and even some guests – from a dozen hotels pedalled their way through 24 gruelling hours to raise over £4,000 for the worthwhile cause.

The mammoth biking effort was just the latest in a series of fundraising initiatives undertaken by ACSHA in the past year – including the launch of a new lager with Deeside Brewery, participation in the city’s annual Memory Walk, and the auction of a bottle of Pol Roger Vintage Cap 1943 champagne.

Mike Edwards, owner of the Mariner Hotel, has spearheaded ACSHA’s fundraising efforts throughout 2015/16. Alzheimer Scotland is a charity close to Mike’s heart, as his father – a well-respected member of the hospitality industry in the north east – was diagnosed with vascular dementia in 2008, aged just 59. In the Aberdeen area alone, there are around 300 people under the age of 65 living with dementia.

He says,

“The cycle-a-thon marked the big finish to our year of fundraising for Alzheimer Scotland, and it was fantastic to see so many of my colleagues and peers in the hospitality industry squeezing themselves into their cycling gear and jumping on the bikes.

“We are absolutely thrilled to have exceeded our fundraising goals for Alzheimer Scotland, and this is all thanks to the generosity and determination of hoteliers in Aberdeen and Aberdeenshire.

“I would like to personally thank the members of ACSHA who have worked tirelessly over the past year to raise funds for such a worthwhile charity.

“Dementia affects those in all walks of life, and the new Aberdeen Dementia Resource Centre has quickly become such a valuable haven of support and advice in the city. Each and every penny raised will go towards improving the quality of life of those living with dementia in the north east, and their carers.

“Aberdeen City and Shire Hotels’ Association is proud to support Alzheimer Scotland’s work in the north east of Scotland.”

Andrea Watt, Community Fundraiser with Alzheimer Scotland, adds,

“With over 90,000 people now living with dementia and the number on the rise, Alzheimer Scotland is passionate that nobody should face dementia alone. It is our mission to challenge dementia once and for all by working with our supporters and partners to increase awareness and raise funds.

“We are incredibly grateful to the support provided by Aberdeen City and Shire Hotels’ Association over the last year. Their hard work has provided a welcome boost to our operations in the north east and will be invested back into the new resource centre which provides a vital source of information and support for those living with the condition.”

The money raised by ACSHA will go towards funding Alzheimer Scotland’s operations in the north east, including the Aberdeen Dementia Resource Centre which was opened last year.

In addition to monetary donations, a number of ACSHA members have also signed up to the Dementia Friends initiative, which aims to make public venues more welcoming to those with dementia and their carers.

Aberdeen City and Shire Hotels’ Association represents 49 independently operated hotels and conference venues, along with a further nine associate members. These hotels provide around 4,500 bedrooms in Aberdeen and Aberdeenshire. ACSHA is committed to improving the quality and standard of hotel services and to furthering the overall standards of excellence and hospitality within the region.

For more information about Aberdeen City and Shire Hotels’ Association, visit www.aberdeenhotels.org

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