Sep 152017
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR

Two leading lights of the north-east tourism industry have been shortlisted for an award recognising those who dedicate their time and energy to giving visitors exceptional experiences. Peter Walker, general manager of luxury venue Meldrum House Country Hotel, and restaurateur and chef Craig Wilson from Eat on the Green are finalists in the ambassador of the year category of the Aberdeen City and Shire Tourism Awards (ACSTA).

Peter has overseen the multi million pound redevelopment of Meldrum House, growing it into one of the region’s most popular hotels, while also supporting initiatives to train young entrants into the hospitality sector.

Craig – better known as The Kilted Chef – has put the region on the radar of foodies nationwide. He is passionate about using local produce, and is a tireless supporter of charities.

Craig is also nominated for the hospitality hero award, while Meldrum House is a contender for most hospitable hotel – an accolade which it has won on three occasions in the past.

The pair are among 46 finalists announced today (September 15, 2017) in the ACSTA 2017 shortlist. Peterhead Prison Museum has scored three nominations in the best visitor attraction, innovation in tourism and working together in tourism categories, while No 10 Bar & Restaurant is up for two awards. The Aberdeen venue will be hoping to retain the best informal eating experience title that it won last year, and add to it with the best restaurant award.

Alison Christie, chairman of ACSTA, says the shortlist reflects the wide and varied nature of the tourism sector in the city and shire, and the hard work that takes place across the region to ensure that both leisure and business tourists enjoy the best possible experiences.

“Once again this year the judging panel has been very impressed by the many examples of excellent customer service and commitment to ensuring guests are very well looked after when they visit,” she adds.

“It has been particularly heartening to see entries from so many operators and individuals who have not entered before, along with those who have been shortlisted in previous years of ACSTA and are continuing to enter because of the added value the awards bring to their business.

“It does sound like a cliché, but the judging panels do have a very difficult task in whittling down the entries into category shortlists. Every year we see evidence of standards further improving and even more satisfied customers leaving with very happy memories, and it is extremely difficult to narrow it down when the industry is performing so well across the board.”

The winners will be announced at an awards ceremony and gala dinner at Ardoe House Hotel in Aberdeen on November 24.

The winners of ACSTA 2017 will then go on to represent the region in the national tourism Oscars, the Scottish Thistle Awards, which take place in the spring. Further information is available at www.acsta.co.uk

The full shortlist is:

Most Hospitable Hotel – Meldrum House Country Hotel & Golf Course; The Aberdeen Altens Hotel; Tor-Na-Coille Hotel.
Most Hospitable B&B/Guest House – Callater Lodge; The Mill of Dess Lodge; Lys-Na-Greyne.
Best Accommodation Provider – Ballater Hostel; Buttermere Cottage; Down on the Farm
Best Bar/Pub – Revolution Bar Aberdeen; The Grill; McGinty’s Meal An’ Ale
Best Outdoor/Adventure Experience – Lochter Activity Centre; Stonehaven Open Air Swimming Pool; Deeside Activity Park
Best Visitor Attraction – Peterhead Prison Museum; Transition Extreme Sports Ltd; DogWalk Brewery Tour
Working Together for Tourism – Aberdeen Festivals / Skene House Apartment Hotels; Discover Fraserburgh Tourism Group; Peterhead Prison Museum
Innovation in Tourism Award – Peterhead Prison Museum; Aberdeen International Airport; Grampian Transport Museum
Tourism and Hospitality Hero – Craig Wilson – Eat on the Green; Colin Gunn – Holiday Inn Aberdeen West; Elma McMenemy – Elma McMenemy Tourism Marketing + PR
Regional Rising Star (Age -30) – Rebecca Forno – Holiday Inn Westhill; Hannah Beedie – Castle Fraser, Garden & Estate; Julia Hays – VisitAberdeenshire
Regional Ambassador (age 31+) – Peter Walker – Meldrum House Country Hotel; Craig Wilson – Eat on the Green
Best Cultural Event or Festival – The Scottish Traditional Boat Festival; SPECTRA, Aberdeen’s Festival of Light; True North – Aberdeen’s Festival of Music and Song
Best Sporting Event – Baker Hughes 10k Running Festival; Scottish National Age Group Swimming Championships
Best Informal Eating Experience – The Cape Horn Bar; No.10 Bar & Restaurant; The Cock and Bull
Best Restaurant Experience – No.10 Bar & Restaurant; India on the Green; The Davron Hotel
Best Heritage Tourism Experience – Braemar Castle; Glen Garioch Distillery; Maggie’s Hoosie

Aug 252017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

We’ll drink to that! Countdown on to Speyside food and drink festival.

If you’re looking for beer that promises to be – in the words of a Speyside brewer – a refreshing change from “mass produced mouthwash” or cool ideas like adding a slice of apple, rather than a wedge of lemon, to enhance a gin and tonic, then Spirit of Speyside: Distilled is the place to be.

Keith Brewery and Caorunn Gin feature in the 30-strong line up of exhibitors taking part in the two-day celebration of the region’s gastronomy on September 1 and 2 at Elgin Town Hall.

Spirit of Speyside: Distilled offers the chance to meet the producers – like the chocolate maker from Favour-it Flavours who is isn’t afraid to experiment with new tastes, with crushed Oreo, caramel biscotti and jelly bean being among the most recent trials, and she’s never short of volunteers to help with a spot of new product sampling.

Find out the best cuppa to start the day, with Cairngorm Leaf and Bean and discover how Macleans Highland Bakery add a twist to their oatcakes offering ranges that have a touch of chilli, haggis, seaweed and black pepper or vanilla.

Bartenders, baristas, brewers, whisky makers and foodies will be there so expect to find samples and tastings, demonstrations, food and drink pairings, storytelling and masterclasses.

It’s the second of the new-breed event celebrating the vibrancy of Speyside’s food and drink producers, from artisanal operators to the globally renowned drinks brands.

It seeks to show the region’s wide range of gourmet delights with surprising flavours from alternative producers who, alongside the region’s well-known whisky brands, are keeping the region at the fore of the Scottish food and drink scene.

The craft producers join the big hitters and they all have one thing in common – people passionate about making great tasting food and drink.

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

Festival chairman James Campbell said:

“A new generation of people want to seek out artisanal products while enjoying the produce of pioneering businesses that placed the region on the food and drink map.

“What makes Distilled stand out is that food and drink producers come together under one roof. There are so many great food and drink companies operating in the region and this event is a good way of highlighting that diversity while making it easily accessible to visitors.

“It’s a chance to discover new tastes and products, and to try some punchy tastes and flavours, some of which may be familiar and some which will be new. Tickets are selling fast and places are limited so pre-ordering them is the best way to ensure you don’t miss out.”

Distilled is sponsored by Bruce Stevenson Insurance Brokers and runs over four sessions, from 1-5pm and 6-10pm on both the Friday and Saturday. Tickets are priced at £20 and this includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be on sale.

For more information and to book tickets, visit www.distilled.scot

Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

 

Aug 202017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Spirit of Speyside: Distilled is a celebration of the region’s whisky, gin, beer and food.

Glasses are being raised for the return of Spirit of Speyside: Distilled – a celebration of the region’s favourite drams with a dash of food, gin and beer added for good measure.

The mini-festival, which brings together Speyside’s leading distillers under one roof and on their own doorstep, is being held for the second year running.

Speyside is the beating heart of Scotland’s whisky industry: it is home to more than half of the country’s distilleries and a host of internationally renowned brands.

Many of those will be taking part at the event, which takes place from 1 – 2 September in Elgin Town Hall.

Visitors will have the chance to taste whisky from the distillers attending, but Spirit of Speyside: Distilled has much more to offer than malts. It will also feature local gin distillers, breweries and food producers.

The event reflects the broad range of food and drink on Speyside, and global companies will exhibit alongside small producers that are just starting out. There will be an opportunity for visitors to sample all that they have to offer.

In addition to visiting the dozens of exhibition stands, those who go along will have the opportunity to attend masterclasses on a wide range of topics related to Speyside whisky, gin, beer and food – some of which will feature exclusive and rare malts – led by industry experts.

Spirit of Speyside: Distilled is split into four separate sessions taking place from 1pm-5pm and from 6pm-10pm each day. Tickets for each session cost £20 – masterclasses are an additional £15 – and include vouchers for six 10ml tasting samples of whisky, gin, or a tasting measure of beer, a Glencairn crystal nosing and tasting glass and a lanyard.

Tokens, costing £1, will be available at the event and these can be used to taste an extensive range of additional samples.

Tickets are on sale on the website www.distilled.scot

Spirit of Speyside: Distilled is active on social media at facebook.com/distilledscot and on Twitter and Instagram @distilledscot

Distilled is an offshoot of the Spirit of Speyside Whisky Festival, which has been running for almost 20 years. The Festival takes place over the early May bank holiday weekend each year and comprises around 500 events across the Speyside area.

Spirit of Speyside: Distilled
1-2 September, 2017
Elgin Town Hall. Speyside, Scotland

Entry: £20 per ticket

Aug 112017
 

Food and drink producers blend together to give festival fans a taste of Spirit of Speyside: Distilled. With thanks to Esther Green, Senior Account Executive, Tricker PR.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky

Beer, beetroot and berry-flavoured gin – it’s an unusual combination but some of Speyside’s best food and drink producers are about to blend together for an event that will tantalise tastebuds. Over 30 exhibitors have confirmed they will be taking part in Spirit of Speyside: Distilled – a celebration of the region’s gastronomy – next month.

Small producers such as Simpson’s Ice Cream, Berry Good Gin, rum distillers Beach Craft Spirits, Spey Valley Brewery and chocolates from Favour-it Flavours will set up alongside globally renowned brands including Baxters, The Glenlivet, Walkers Shortbread and The Macallan for the two-day event.

Spirit of Speyside: Distilled, which is staged in Elgin Town Hall on September 1 and 2, is an off-shoot of the popular annual Spirit of Speyside Whisky Festival.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky.

Festival chairman James Campbell says the fact that Distilled blends together household names with small one-man operations proved to be a real talking point at last year’s inaugural event, and organisers are delighted to introduce new exhibitors this year.

He adds,

“It is only when so many food and drink producers are gathered together under one roof that people really begin to realise how many fantastic companies we have operating right here on our own doorstep.

“The feedback we got from visitors last year was that they really enjoyed being able to wander around, sampling cocktails, gin, whisky and beer and getting a taste of the food that has also put Speyside on the map.

“And, of course, it is a great opportunity for them to come face to face with the people who are critical to our food and drink industry – the master distillers, distillery managers and innovators – which is also a hallmark of the main Spirit of Speyside Whisky Festival.”

As well as producers, visitors to the event will be able to enjoy the products served up by some of Speyside’s best bars and eateries. The Copper Dog – part of the Craigellachie Hotel – will be re-created in the hall’s Supper Room and will have cocktails flowing, live music and food.

The Station Hotel, Rothes, will have a team of mixologists on hand to pour its signature range of whisky and gin cocktails – including the specially created ‘Distilled’ in honour of the event – while Elgin-based bar The Drouthy Cobbler will be giving visitors a taste of what it provides along with some Speyside-themed street food.

And – showing that Speyside is not all about hills and glens – the team at Harbour Lights in the coastal town of Lossiemouth will be showing off local seafood by serving up smoked salmon canapes and other treats.

In addition to the wide number of exhibitors, there is a programme of masterclasses giving visitors the chance to enjoy rare and cask strength drams, learn how to pair food, and discover more about Speyside’s other drinks producers. Tickets for masterclasses must be bought in addition to entry tickets.

Distilled, which is sponsored by Bruce Stevenson Insurance Brokers, will run for four different sessions, one from 1-5pm and one from 6-10pm on each day. Tickets are priced at £20 which includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be available to buy.

For more information and to book tickets, visit www.distilled.scot Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

Jun 162017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Following the soaraway success of a festival launched last year to celebrate one of Scotland’s most fruitful food and drink regions, Spirt of Speyside: Distilled is to return – with an even greater range of home-grown flavours.

World leading drinks brands will join small artisan producers for the weekend festival at Elgin Town Hall on September 1 and 2 in a showcase of Speyside’s finest whisky, gin, beer and food.

Classic drams will be served up alongside contemporary cocktails with speciality coffee to try alongside grown-up fudge.

This year’s event has been extended to cover two floors of the venue with even more opportunities to sample food and drink and meet the producers passionate about Speyside and its produce.

It’s not just about the tastes that makes the Speyside region  – home to more than half of Scotland’s malt whisky distilleries – renowned across the world for its food and drink. Distilled gives opportunities to experience and learn more about the flavours, through a range of tutorials or ‘masterclasses’ staged by experts.

Tickets for Distilled go on sale on at 9am on Friday, June 16 and with limited places available, food and drink lovers are urged to get in quick to ensure they don’t miss out.

Distilled is delivered by the same team behind the world-famous Spirit of Speyside Whisky Festival and the inaugural mini-festival went down a treat with audiences last year.

Festival manager Pery Zakeri says,

“Distilled is a melting pot of fantastic flavours and wonderful personalities sharing their enthusiasm for fine food and drink. It offers the chance to enjoy so many different tastes, as well as broadening knowledge of food and drink through our menu of masterclasses.

“We were delighted with the feedback from our inaugural event last year, which introduced a much younger audience to Speyside’s food and drink offering, and we are building on that with this year’s offering.

“We are proud to be playing a lead role in championing the region’s booming food and drink industry by bringing producers and the public together under one roof in celebration of the Speyside larder.”

Distilled drew gastronomes from all over Scotland as well as  visitors from overseas who wanted to be part of first festival of this kind to be held in Speyside. The big global players of the drinks industry stood shoulder to shoulder with small, up-and-coming producers in a mix that went down well with audiences.

Masterclasses ranged from the chance to sample rare and cask strength drams, to cocktail making and food pairing. A range of masterclasses are being offered again this year, costing an additional £15 per person, with full details of the range and times to be announced on the event website.

This celebration of Speyside’s food and drink features four different sessions and these take place from 1-5pm and 6-10pm each day. Tickets are priced at £20 which includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. There will also be festival merchandise available to buy.

For more information and to book tickets  visit www.distilled.scot

Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

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Apr 072017
 

With thanks to Eoin Smith, Sen. Account Executive, Tricker PR.

The Federation of Chefs Scotland has appointed its youngest ever President.

David Littlewood (34), chef proprietor of both The Tor Na Coille Hotel in Banchory and The Kildrummy Inn by Alford, was elected President at the organisation’s AGM in Glasgow.

Littlewood takes over from previous president Ian McDonald, Executive Chef, St Andrews Links Trust.

David’s culinary titles include Scottish Chef of the Year, Grampian Chef of the Year, Grampian Young Chef of the Year and the SHA Awards Medaille d’Or.

He has also held the accolade of Grampian Restaurant of the Year, was a member of the Scottish Culinary Team and is a Masterchef of Great Britain.

Under the ownership of David and his family, The Kildrummy Inn has been named Rising Star Scottish Restaurant of the Year in 2014 and was runner up in The Observer Food Monthly, UK Restaurant of the Year in 2014. David’s team took over The Tor Na Coille hotel in Banchory in March this year.

David says of his appointment,

“I was very lucky to be mentored by great chefs in my early career; they inspired me and challenged me and through this, they showed me the immense value in supporting the next generation of great Scottish chefs. I feel that it’s incumbent upon all of us who have learned from other professionals to continue this tradition.

The Federation of Chefs Scotland is an important organisation in driving up standards and our current members play an influential role in enthusing young people about Scottish food and to work in our industry.”

The Federation of Chefs Scotland (FCS) – run exclusively by Scottish chefs – exists to promote excellence in the industry across Scotland through supporting and developing young chefs through training. Alongside David, Jav Aziz, Executive Chef at Rangers, has been appointed Vice President. Robbie Penman and Vikki Munro have also joined the board.

The FCS encourages participation in culinary competitions, and fundraises to support young chefs to undertake national and international learning experiences. The Scottish Culinary Championships at ScotHot and the Scottish Chef of the Year are organised by the FCS, and the not-for-profit organisation also champions helping Scottish pupils to know more about their food through the Chefs@School project.

There are currently 100 Scottish chefs volunteering their time to work with 15,000 pupils.

Outgoing FCS President Ian MacDonald says of David’s appointment,

“David is the youngest president of the Federation of Chefs Scotland. He’s achieved his success with his passion and drive, not only for his own work but for the development of youngsters in our industry through his supportive mentoring.

“I believe that David’s focus on attracting young talent and developing and challenging them to achieve is the way forward for the Federation. I know that David will make the Federation stronger in all different areas of our work and I wish him well during his tenure.”

The 25-bedroom Tor Na Coille Hotel has been a landmark building on Royal Deeside since the reign of Queen Victoria. David and his team, which includes 2017 Scottish Culinary Championships Scottish Chef of the Year bronze winner Colin Lyall, have begun to develop the hotel restaurant as a must visit foodie destination. More about the Tor Na Coille can be found at www.tornacoille.com.

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Feb 072017
 

With thanks to Yvette Rayner, PR Account Manager, Frasermedia.

L-R, Paul Whitecross, Nick Nairn and Ross Spence.

Three of Scotland’s finest chefs are teaming up to share their passion for food in a unique culinary experience, which is set to be a recipe for success for Aberdeen.
Nick Nairn, Ross Spence, executive chef at The Marcliffe Hotel & Spa and Paul Whitecross, executive chef at Trump International, will each present an individual course aimed at delighting the senses, showcasing their world-renowned gastronomic skills.

The trio are working together to cook-up Savour, a culinary feast which will take place on Saturday, 4th March, at the Marcliffe Hotel & Spa.

The event is being hosted alongside North East Sensory Services (NESS), a charity which supports people of all ages from babies to grandparents, who were born deaf or blind, or for those who have lost their sight or hearing.

The chefs will each create a course for the gastronomic adventure, focusing on the senses of taste, smell and sight, which coincides with the charity’s work with people with sensory issues.

Ross Spence said:

“It’s fantastic to be able to work with Nick and Paul for this event and we will present a superb overall dinner which will thoroughly delight the guests. NESS is an important charity in Aberdeen and across the North-east, supporting more and more people with hearing or sight loss, and we are delighted to host this unique evening.”

Paul Whitecross added:

“The team at Trump International is always keen to support charities which are important to the North-east community and this is set to be a fantastic foodie event to tantalise the tastebuds of the diners who are lucky enough to secure a place at this exclusive event.” 

Nick Nairn commented:

“Given our position with the business and our commitment to the North-east we wanted to be able to give something back to the community that supports us.  NESS is an excellent charity and it’s a wonderful opportunity and a wee challenge to create a feast which excites the senses.”

NESS CEO Graham Findlay said:

“We are delighted that these prestigious chefs are taking the time to devise and present a unique menu for NESS. We are looking forward to an incredible evening, which will excite the senses.

“Nick, Ross and Paul are great supporters of NESS and the Marcliffe Hotel & Spa has been a very good friend to the charity for many years.”

As well as a four-course dinner focusing on the senses of taste, smell, and sight, the evening will include a champagne drinks reception, a VIP auction and raffle, followed by entertainment and dancing.

Savour will take place on Saturday, 4th March, 2017, at the Marcliffe Hotel & Spa. Tables are priced at £950, with individual tickets available at £95, and can be purchased from neil.skene@nesensoryservices.org or by calling 0345 271 2345.

Issued by Frasermedia Ltd on behalf of NESS.

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Nov 282016
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

acsta-logo-adaptStalwart of the north east tourism industry Roger Goodyear was honoured on Friday (November 25) by his peers at the 2016 Aberdeen City and Shire Tourism Awards (ACSTA).

Mr Goodyear joined 15 other winners, who lifted their trophies at the ceremony held at Ardoe House Hotel and Spa.

Mr Goodyear, who last year was made an MBE for his services to tourism in Banffshire, received a Lifetime Achievement Award at the gathering which celebrated Aberdeen and Aberdeenshire’s finest tourism achievements.

Closely linked with the tourism industry for several years, Mr Goodyear – who is Vice-Lord Lieutenant of Banffshire – was named Regional Ambassador of the Year by ACSTA in its inaugural year in 2013. His work as chairman of the Scottish Traditional Boat Festival in Portsoy and involvement in local tourism initiatives has led him to become a well-liked and much-respected member of the north east tourism industry.

Amongst the other winners were Deeside Activity Park, which held onto its title of Best Outdoor/Adventure Experience for the second year running, Glen Tanar Estate’s Claire Bruce who was named Regional Ambassador, and Gemma Cruickshank of VisitAberdeenshire who was crowned Regional Rising Star. Drum Castle also scooped two awards – the Innovation in Tourism award, and the Working Together for Tourism award in association with Aberdeen Art Gallery.

ACSTA chairman Peter Sangster says,

“2016 has been a fantastic year for tourism in Aberdeen and Aberdeenshire, and it has been brilliant to be able to celebrate such a diverse range of providers – from global brands to family-run outfits, there is a place for all in the north east tourism industry. I am proud that the entire spectrum of tourism is represented in this year’s winners.

“Every year it becomes more difficult to choose the winners in each category. So many tourism professionals in the region are finding new and innovative ways in which to provide world-class service to their customers – it’s very inspiring. It really is an exciting time to be part of the tourism industry in Aberdeen and Aberdeenshire.”

The winners will now go on to represent Aberdeen and Aberdeenshire at the national Scottish Thistle Awards in 2017, against regional winners from across Scotland.

Jo Robinson, regional director at VisitScotland, adds,

“A huge congratulations to all of the winners at the Aberdeen City and Shire Tourism Awards. I wish them the best of luck as they move forward to represent the region in the Scottish Thistle Awards National Final next year.

“Tourism is the driving force for providing the jobs of today and tomorrow and these awards recognise the tireless effort that goes into creating a memorable experience for visitors to the region.”

The winners of the 2016 Aberdeen City and Shire Tourism Awards are:

  • Lifetime Achievement Award – Roger Goodyear
  • Most Hospitable Hotel sponsored by Fishers Services Ltd – Holiday Inn Aberdeen West
  • Most Hospitable B&B/Guest House sponsored by Aberdeen City and Shire Hotels Association – Callater Lodge
  • Best Accommodation Provider sponsored by Northlink Ferries – Mill of Nethermill Holidays
  • Friendliest Pub/Bar sponsored by Brewdog – The Grill
  • Best Outdoor/Adventure Experience sponsored by Aberdeenshire Council – Deeside Activity Park
  • Best Visitor Attraction sponsored by The Chester Hotel – Royal Lochnagar Distillery
  • Working Together for Tourism sponsored by The Marcliffe Hotel & Spa – Aberdeen Art Gallery and NTS at Drum Castle
  • Innovation in Tourism sponsored by Marriott Hotels – NTS Drum Castle, Gardens and Estate
  • Tourism and Hospitality Hero sponsored by VisitAberdeenshire – Jean Ryrie, Jurys Inn
  • Regional Rising Star sponsored by Ardoe House Hotel and Spa – Gemma Cruickshank, VisitAberdeenshire
  • Regional Ambassador sponsored by Aberdeen International Airport – Claire Bruce, Glen Tanar Estate
  • Best Cultural Event or Festival sponsored by Aberdeen Exhibition and Conference Centre – Celebrate Aberdeen
  • Best Sporting Event sponsored by Active Aberdeen Partnership – Braemar Gathering
  • Best Informal Eating Experience sponsored by Jury’s Inn – No. 10 Bar & Restaurant
  • Best Restaurant Experience sponsored by RBS Leisure – Eat on the Green

For further information on the Aberdeen City and Shire Tourism Awards, please visit www.acsta.co.uk  

Follow the awards on Twitter @ACSTourismAward or on Facebook at www.facebook.com/acstourismawards

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Nov 252016
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

ken-howie

Farmer Ken Howie is the man behind the World’s Only Aberdeen Angus Trail.

It’s one of the north east of Scotland’s most famous exports, but many don’t realise or understand its heritage.

So one enterprising farmer has made it his mission to put the history of Aberdeen Angus beef firmly on the map  – and his efforts have been recognised with a nomination at the Aberdeen City and Shire Tourism Awards.

Ken Howie is the man behind the World’s Only Aberdeen Angus Trail, which is nominated in the Innovation in Tourism category of the awards scheme which will celebrate the successes of tourism providers in the north east at a ceremony this week.

While much of the region’s tourism offering focuses on the incredible castles, world-class golf and sumptuous whisky of the north east, Ken believes that there is room to include the famous Aberdeen Angus cattle – which have been reared in the area for over 150 years.

Ken says,

“Although Aberdeen Angus beef is renowned around the world, it’s not as prominent in north east tourism as our other exports. I’m really enthusiastic about the history and heritage of the breed, and really want to share that with visitors to the north east. I’ve reared it on the farm for years, and we serve it up in the restaurant at Deeside Activity Park.”

The World’s Only Aberdeen Angus Trail is currently made up of 14 venues, which ranges from larger tourist attractions to family-run establishments – and new organisations continue to come on board. What connects them all is a love of Aberdeen Angus, and a commitment to the provenance of the food they serve and rear.

Ken adds,

“The trail starts at Ballindalloch Castle, which is the spiritual home of the breed – there’s been a herd there for over 150 years – and runs through to Glamis Castle. Glamis Castle is perhaps best known for its connection to the late Queen Mother, who was patron of the Aberdeen Angus Association for over 60 years.

“In between the castles are a number of smaller, independently-run venues that have connections with Aberdeen Angus – including the Fife Arms in Turriff and Castleton Farm Shop. Community organisations like the Alford Heritage Society and Turriff Heritage Museum are also involved.”

Although not officially launching until spring 2017 – to coincide with the World Aberdeen Angus Forum, which is to be held in Scotland for the first time since 1977 – the trail is already producing noticeable results for the area. Visitors have been following the trail through Aberdeenshire, and have been interacting with partners along the way.

It is hoped that by beginning and ending the trail at established tourism hotspots, it will expose a greater number of visitors to the trail and encourage tourists – and locals – to explore the region in greater depth than they might otherwise have done.

Ken concludes,

“Over the last 20 years the food and drink offering in Aberdeen and Aberdeenshire has come on leaps and bounds. Food tourism is a huge global industry, and we really hope that we can capitalise on this for the region. If we can encourage people to come to visit the area to learn more about an iconic brand like Aberdeen Angus, then naturally they will stay to explore the area and discover all it has to offer.

“Everyone I have worked with to put the Aberdeen Angus Trail together has been so enthusiastic about the idea, so if we win the award it really will be a celebration for all of us. I couldn’t have done it without their work and support. Maybe we’ll hold a big party if we win.”

The World’s Only Aberdeen Angus Trail is up against High Seas Hobbit and Drum Castle in the Innovation in Tourism category of the 2016 Aberdeen City and Shire Tourism Awards.

The winners of each category will be announced at an awards ceremony and gala dinner on November 25, 2016 at Ardoe House Hotel and Spa, and many will then go on to represent the region at the national Thistle Awards.

For more information about the Aberdeen City and Shire Tourism Awards, visit www.acsta.co.uk  

Follow the awards on Twitter @ACSTourismAward or on Facebook at www.facebook.com/acstourismawards

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