Education Archives - Page 5 of 22

ASV Accredited For Commitment To Youth Development

Nov 102016

With thanks to Gemma Setter, PR Account Executive, Frasermedia.

sports_hall1 A leading Scottish sports facility is celebrating after being the first company to be awarded with Developing the Young Workforce’s Quality Accreditation at silver level. Aberdeen Sports Village received the accolade for its youth and volunteering programme, Village Volunteers, which provides young people with the opportunity to start a career in sport.

The world-class venue has been running its Village Volunteers programme since 2012.

The scheme allows young people, from the age of 14 and up, to volunteer at ASV events and activities, ranging from one-off sporting events to assisting with kids camps.

As well as this, the sports facility works closely with Aberdeen City Council and local schools to offer work placement opportunities to secondary school pupils. The placements give pupils the chance to gain and develop their skills whilst working in different areas of the business.

ASV also runs a number of youth development programmes, which aim to give young people, with little or no skills, the chance to gain qualifications that will improve their employability and prepare them for the workplace.

Swim Free at ASV is a free of charge initiative that is open to young people currently not in employment, education or training, as well senior school pupils. The course gives youngsters the chance to gain swim teaching and lifeguarding qualifications and, on completion, allows them to volunteer at ASV, to further boost their experience and development within a sporting environment.

Alison Shaw, sports development executive at Aberdeen Sports Village, said:

“ASV is dedicated to attracting and training young talent, so we’re honoured to have been recognised by DYW for our commitment to providing young people with the opportunity to gain additional skills through our Village Volunteers scheme.

“It’s not uncommon to see Village Volunteers, who start with ASV at a young age, eventually become paid members of the team. We’ve also had a few work placement pupils who have gained full-time employment with us.

“As part of our Swim Free at ASV programme, we also provide free swimming lessons to primary six and seven pupils who can’t swim yet. This is an extremely important initiative, as not only does it provide life-saving skills, but it also introduces young people to a new sport and helps improve their confidence in the swimming pool.”

Rachel Elliot, manager at Developing the Young Workforce, said:

“It’s very inspiring to see such a large business working hard to provide further opportunities for young people in the North-east. ASV has been recognised by DYW for its dedication to helping young people enter the workplace and the whole team should be very proud of its efforts.

“The Quality Accreditation has been introduced to increase the number of business engaging with schools. It gives employers, schools and pupils an assurance that a particular organisation, initiative or programme meets a minimum set of requirements.

“Young people are the workforce of tomorrow, so it’s incredibly important that employers do all they can to train and educate their volunteers, employees and apprentices. There are many benefits to utilising the talents of young people, as they often bring enthusiasm, dedication and unique thinking to any business.”

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Former Apprentice Nominated For Ambassador Title

Aberdeen City, Featured, Information No Responses »

Oct 272016

With thanks to Esther Green, Senior Account Executive, Tricker PR

Sophie Ewen.

Aberdonian Sophie Ewen (20), who began her career as an apprentice, has been nominated as Apprentice Ambassador of the Year in the 2016 Scottish Apprenticeship Awards.

Sophie, who completed her business and administration modern apprenticeship with Aberdeen Asset Management, is now the firm’s graduate programme co-ordinator.

The awards, which are organised by Skills Development Scotland will be announced at The National Museum of Scotland in Edinburgh on 3 November.

The awards aim to showcase excellent apprentices who deserve recognition for their hard work as well as employers who are committed to the apprenticeship programme.

Sophie, who is a former pupil at the city’s St Machar Academy, was one of the first apprentices recruited by Aberdeen Asset Management in 2012 when the apprenticeship programme was introduced to complement the company’s existing intern and graduate programmes.

As well as studying for her Highers and Advanced Highers, Sophie was an active participant in the school’s extracurricular groups as well as being on the school’s charity committee and involved with the equal opportunities group.

Initially considering applying for a University course, Sophie was attracted to the business and administration modern apprenticeship as a way to join a large global company where she could earn while she learned and gain valuable working experience. Through the structured rotation programme between different departments, Sophie quickly realised that HR was the perfect fit for her.

On completion of her apprenticeship, Sophie remained in the HR team where she helps in the co-ordination of Aberdeen Asset Management’s talent programme including apprenticeships, investment trainees, interns and graduates. Sophie also runs employability workshops for school leavers, mentors young people to help them get job-ready and finds time to volunteer with a number of training related charities.

Aberdeen supported Sophie to complete her investment operations qualification and she is currently working towards an HR chartership.

Martin Gilbert, chief executive of Aberdeen Asset Management commented:

“Sophie clearly has all the attributes and skills needed to be an Apprentice Ambassador of the Year. With her ambition and initiative she is a popular member of the Aberdeen team and never fails to help colleagues. Just like Sophie, we’ve found all our apprentices to be keen, motivated individuals who are committed to on-the-job training and learning.

“By rotating to different departments, our apprentices learn a wide range of skills and develop knowledge that will stand them in good stead for the future, while gaining a feel for the business and finding out which area best suits them and their skills and interests. We will all be cheering on Sophie in November when the winners are announced.”

The Aberdeen Asset Management programme for apprenticeships which will start in September 2017 will open in February 2017. The apprenticeship runs for 12 to 24 months and apprentices rotate to different teams every four months to give a well-rounded view of the asset management industry and its related functions.

The rotational aspect of the programme helps apprentices learn about the organisation, meet the people involved and help them decide which area of the business to begin their career in. As well as learning on the job, Aberdeen provides apprentices with an extensive induction, access to training courses and qualifications during their apprenticeship. More can be found at http://graduates.aberdeen-asset.com/en/graduates/apprenticeships.

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City’s Karate Master To Visit Japan

Aberdeen City, Featured, Sport No Responses »

Oct 032016

Ronnie Watt (left) as depicted by celebrated Aberdeen painter, Eric Auld.

By Charlie Abel.

Aberdeen’s famous Karate man Ronnie Watt (9th Dan) will be flying off to Japan on Frday (Oct 7) at the invitation of the Japanese through a fellow martial artist. A Kendo instructor from Japan, Kazuo Yamazaki, who is well known in Aberdeen for setting up the Aberdeen Kendo Club a number of years ago, has invited Ronnie and his wife Gail to accompany him on a tour of Japan.

The highlight of the tour for Ronnie will be visiting the Karate Dojo’s where they have organised displays of three of the traditional Japanese karate styles.

They will also visit Nagasaki where they have been invited by Tomishisa Taue, the Mayor of Nagasaki and some of the most prominent Karate Masters in their area to attend a dinner in his honour.

Ronnie is no stranger to Japan having visited six times to date and training in the world famous Takushoku Dojo, where modern Shotokan Karate was brought to the world by the Japan Karate Association.

Ronnie’s connections with Japan go back a long way. When he started Karate 50 years ago, after being inspired by James Bond movies, very little was known about Karate in Scotland. Few people knew anything other than simple basics and even that was of a questionable standard. The only way to learn was to go to Japan or attend some courses the Japanese masters were running down at Crystal Palace in London. Ronnie did both.

After years of training with the visiting Japanese instructors and visiting the source of knowledge in Japan Ronnie became well known as an instructor and an international competitor. Leading the Scottish Karate team and Teaching over 20,000 people karate.

In his Karate career Ronnie has brought many Japanese Instructors to the UK, Germany and Norway. He became good friends with many legendary karate masters such as Nakayama, Kase, Shirai, Enoeda and Ochi. Many would stay at his home in Aberdeen. Ronnie brought a team over from Japan to compete in a friendship tournament and in 2001 organised the WKC World Karate Championships at the Aberdeen Exhibition and conference centre.

His work with the Japanese and the good work Ronnie has contributed to Karate, not only in the UK but in many countries he visits to teach Karate, has not gone unrecognised.

Ronnie is one of the few people to be honoured by the Japanese outside of Japan, with an Order of the Rising Sun – an award not to be taken lightly. He has also since been recognised by the Queen with an OBE and named ‘Sports personality of the year’ by Aberdeen City Council.

the Scottish Samurai Awards have grown into something really special

He also has honours from the government of Slovakia and from other Karate Clubs in Europe. Last year he was entered into the ‘European Hall of Fame for Martial Artists’.

In 2015, in tribute to ‘Scottish Samurai’, Thomas Blake Glover, Ronnie helped to organise the hosting of 22 Japanese students and school children who were doing a pilgrimage visit from Kagoshima to Aberdeen and London. After his arrival in Japan, Glover had sent 22 students to be educated in the ‘modern world’ and is credited with modernising Japan. Glover is also credited with reviving The Order of the Rising Sun.

During the student’s tour of Aberdeen and London, Aberdeen was very proud to be able to host every person with a family including Ronnie and some of his friends. Ronnie is looking forward to seeing some of Kagoshima on his visit. Ronnie was recently awarded his 9th Dan making him one of the highest graded Karateka in the world and one of the worlds most experienced.

As if all this wasn’t already enough to keep him busy, 22 years ago Ronnie Founded a small awards event to help recognise and encourage people in different aspects of life. Initially it was centred round sports but now the Scottish Samurai Awards have grown into something really special. Each year they have grown into a more prestigious date in the Aberdeen social event calendar.

Names like Alex Salmond, Sean Connery, Sir Ian Wood, Tommy Dreelan, Martin Gilbert, Dr Joseph Morrow (Lord Lyon of Scotland) and The Very Reverend Professor Ian Torrance, have added Kudos to the broad spectrum of recipients who are recognised for being ‘people of spirit’ – Scottish Samurai.

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New Way To Measure Biodiversity At Rewilding Hotspot

Articles, Environment No Responses »

Sep 292016

With thanks to Richard Bunting, Director, Richard Bunting PR.

dundreggan-birch-trees-blue-sky-cloud-formation2

Birch trees at Trees for Life’s Dundreggan Conservation Estate

An innovative study of soundscapes at Trees for Life’s Dundreggan Conservation Estate aims to reveal new findings about woodland health and the richness of wildlife at the 10,000-acre biodiversity hotspot.
Composer and audio specialist Huw McGregor has carried out an initial investigation at the Inverness-shire estate as part of his Woodland Soundscape Project, using purpose-built sound recording equipment to collect and monitor forest sounds.

He hopes to develop a new way of measuring biodiversity at Dundreggan, by providing fresh data on the diversity and populations of species, and also to inspire people to visit and enjoy woodlands.

“People have long enjoyed forest sounds, but using modern technology to study the soundscapes of these precious habitats offers a new way of better understanding their development over time, and the diversity and behaviour of their wildlife,” said Huw McGregor.

“Strengthening understanding of our sonic environment, and its links to ecological health, can provide a useful new way of measuring the impact of conservation work. It’s fantastic to be working with Trees for Life, because rewilding is so important for the wellbeing of our children and the natural world.”

Dundreggan – Trees for Life’s flagship forest regeneration site – is gaining an international reputation for its biodiversity. It has been described as a Highlands ‘lost world’, where more than 3,000 species have been discovered, including 10 found nowhere else in the UK and others that are extremely rare.

Huw’s initial recordings at the site include the dawn and dusk choruses. Such recordings can be used to study bird population numbers and the range of species, as well as how species use different spaces to alter their songs or how sounds such as waterfalls, roads and human activity affect their behaviour.

Data on bird species can also be used as an indicator for overall biodiversity, and Huw is seeking funding to allow a deeper investigation of Dundreggan’s birdlife.

A permanent audio record will be gathered that could be used to help provide a detailed examination of Dundreggan’s ecological health, and to track progress in strengthening its biodiversity.

Encouraging people’s enjoyment of woodlands is also part of the project. Recordings of a ‘sound walk’ of Dundreggan’s waterfalls offer a sonic experience of the falls, for example, and musical sounds around rock pools have also been gathered. Some of Huw’s Dundreggan recordings feature on a new ‘Forests Of The World’ CD, available for free listening and download via woodcraftproductions.com.

Huw is also looking to explore woodlands in the Czech Republic and Wales, to develop the soundscape project into a wider study across nations. For more details about his work, see www.huwmcgregor.tk.

Award-winning Trees for Life – one of Scotland’s leading conservation charities – is restoring the Caledonian Forest in the Highlands to one of the UK’s wildest landscapes. See www.treesforlife.org.uk.

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Charity Launches Appeal For Children’s Books

Aberdeen City, Charity No Responses »

Sep 162016

With thanks to Clare Scott, Communications Consultant, CJS Communication & Marketing.

01/06/15 Open day at new HOME START offices

Home-Start Aberdeen’s chairperson, Roberta Eunson, reads a book with young Jack Evans

Family support charity Home-Start Aberdeen is appealing for donations of children’s books towards its 2016 book advent. Introduced by the charity in 2014, the initiative encourages parents to read a book with their children in the 24 days leading up to Christmas and on Christmas day itself.
It is believed that reading together encourages families to bond, as well as helping with literacy, communication and imaginative skills.

This year’s book advent is set to be the charity’s biggest yet and represents a mammoth challenge in terms of collecting, wrapping and distributing book parcels.

Home-Start Aberdeen currently provides over 180 city-based families with emotional and practical support via its trained home-visiting volunteers. The team are therefore urging people to get behind the campaign by donating both excellent-quality children’s books and rolls of Christmas wrapping paper.

“The feedback from previous years indicates that our book advent is an extremely worthwhile initiative that is greatly appreciated by the families we support,” says Georgette Cobban, scheme manager, Home-Start Aberdeen.

“We require significant additional quantities of books and wrapping paper this year, so we are launching our campaign early in the hope that people will remember us – particularly if they are having their own pre-Christmas clear-out.

“Last year some local playgroups and other organisations organised their own mini-collections for us, which was very helpful. We would love others to follow suit this time. We have also introduced some additional drop-off points to make it easier for groups and individuals to get their donations to us.”

Children’s books, which should be in excellent condition, and donations of wrapping paper can be dropped off at Home-Start Aberdeen’s headquarters at 1A Alford Place or at its charity shop at 101 George Street, opposite John Lewis.

The charity’s corporate partner, Peter Vardy Vauxhall, is accepting donations at its premises on Lang Stracht. The appeal is also supported by Kirsty Blackman MP, whose constituency office at 46 John Street is a further drop-off point. All donations should be made by Friday, 4 November.

Home-Start Aberdeen provides vulnerable local families with emotional and practical support in their own homes. The charity has been working with communities in the city for 29 years. Its team of trained home visiting volunteers work with referred families to help them access relevant health and welfare services, manage family budgets and nutrition, engage with their own communities and enjoy family life again.

Further information is available at www.homestartaberdeen.org.uk

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Tree-planting Journey Maps Scotland’s Lost Woods

Articles, Environment, Featured No Responses »

Sep 162016

ariel-killick-adventures-with-the-gaelic-tree-alphabet-medium

Gaelic storyteller Ariel Killick.

With thanks to Richard Bunting, Director, Richard Bunting PR.

The lost woods and wildlife of the Highlands are to be rediscovered thanks to a new Gaelic place-name map project led by conservation charity Trees for Life, which will promote the cultural importance of Scotland’s native woodland heritage.

The initiative was launched with a two-day, 20-mile symbolic journey – Turas Nan Craobh: A Journey With Trees – from Trees for Life’s Dundreggan Conservation Estate in Glenmoriston to Fort Augustus and Invergarry on 10 and 11 September 2016.

Native trees were transported by two ponies and planted at key sites where place-names evoke a particular tree.

Members of the community, school pupils, artists, heritage and walking groups, and Trees for Life ecologists followed sections of old military and drove roads. Gaelic storyteller Ariel Killick and poet Alec Finlay took part in special events.

“Place-names contain a record of past ecology and can shed light on the woods and wildlife that once thrived in the Highlands and could do so again, with a little assistance from people,” said Alan Watson Featherstone, Trees for Life’s Founder.

“With native woodland now covering just four per cent of Scotland – one of the lowest percentages in Europe – we want to inspire communities and schools to discover more about our cultural and native woodland heritage, and to involve them in restoring the endangered Caledonian Forest.”

Participants in the Journey with Trees planted trees in gardens, school grounds and community green spaces, and in places where place-names evoke trees, such as Achadh-nan-darach – field of the oaks – on Abercalder Estate.

Poet Alec Finlay will now create the map – which will be used by schools and community groups, and to encourage tourism to less well-known areas – by exploring place-names relating to woodlands, animals, geology and human dwellings in Glen Affric, Glen Urquhart, Glenmoriston and Glen Garry.

His research will seek to identify place-names that indicate the past presence of woodland or animals, such as Creag a’ Mhadaidh – the wolf crag – in Glenmoriston, and Beinn Eun – hill of the bird – in Glen Affric. Old maps, photographs, artefacts, census information, newspaper articles and older people’s knowledge will all be used.

The map – called ‘From Creag a’ Mhadaidh to Dubh-Chamas nan Ùbhlan’ or ‘From The Wolf’s Crag to The Dark Bay of Apple Trees’ – will be created in stages, with place-names revealed as new findings are uncovered. It will be used in school and community events focused on rewilding and Gaelic in the landscape, and to encourage tourists to visit locations such as Glenmoriston, Glen Urquhart and Glen Garry.

Grace Grant of Glengarry Community Woodlands said:

“Our lovely historic woodland is part of our local heritage, and as we plan its regeneration we are delighted to work with Trees for Life.”

Alec Finlay’s blog at www.alecfinlay.com will feature information from the map together with poetry, linked to Trees or Life’s website at www.treesforlife.org.uk.

More Info:

The mapping project is part of Trees for Life’s Rewilding the Highlands project, which also involves the planting of more than 50,000 trees and the creation of wildlife habitats. The project won the Alpine category of the 2016 European Outdoor Conservation Association (EOCA) scheme, securing £23,000 through an online public vote.

Partners in the project include Glengarry Community Woodlands, Storyline Scotland, and The Scottish Storytelling Centre’s #DareTo Dream initiative.

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Peacock Presents: Lost Islands & Other Works

Aberdeen City, Events No Responses »

Aug 262016

Marie Velardi-Future Perfect 21st Century-2006-2015-Kochi Biennale With thanks to John Morrison.

Peacock Visual Arts proudly presents Lost Islands & Other Works, an exhibition of drawing, sculpture, and installation by Marie Velardi. For her first solo show in the UK, this exhibition brings together recent and significant works to consider the nature of impermanence and movement of time from various perspectives.

Within her practice, Marie employs fact and fiction to both imagine and question the future.

Works closely examine movements of the earth, such as the continuous shift between land and sea, or inhabited islands disappearing into the ocean due to rising water levels. Marie’s use of fiction to present a timeline of the 21st century as described in sci-fi literature and film, offsets our reality to incite a powerful yet playful protest about the uncertainty of our future, and the condition of the earth today.

During the exhibition, selected artists, initiatives and academics will be invited to actively respond to the exhibition to explore ideas around unpredictable worlds, landscape, and sustainability.

Marie Velardi was born in Geneva, Switzerland. She lives and works in Geneva and Paris. Her work has been exhibited in France, Germany, Belgium and Italy. In 2014-2015 she represented Switzerland at the Kochi-Muziris Biennale in India. She has won various awards; among them the ‘2015 Scholarship of the City of Geneva’ for her on-going research project called Terre-Mer.

Marie Velardi // Lost Islands & Other Works

Runs: 27 August 2016 – 8 October 2016
Venue: Peacock Visual Arts

£15,000 Boost For Child Protection Charity

Aberdeen City, Articles No Responses »

Aug 262016

AAM NSPCC (1) With thanks to Esther Green, Senior Account Executive, Tricker PR

A £15,000 donation from Aberdeen Asset Management is providing crucial support to extend a leading child protection charity’s work in giving primary aged pupils the knowledge and understanding they need to stay safe from abuse and neglect.

The NSPCC’s Schools Service in Aberdeen sees skilled volunteers working in city schools covering the difficult subjects of abuse, neglect and bullying presented in an age appropriate way.

Through assemblies and workshops, and by using different tools such as mascots, posters and kits, they give essential safeguarding information in a lively, interactive and memorable way.

Children are taught to understand abuse in all its forms and recognise the signs of abuse, know how to protect themselves from all kinds of abuse and know how to get help, and the sources of help available to them, including the charity’s Childline service.

Aberdeen Asset Management’s support has covered the total cost of operating the Schools Service in Aberdeen City for a year, enabling over 1,600 children to be informed on how to stay safe from abuse and what do do if they have a worry.

Alice Adamson, Aberdeen Area Co-ordinator for the NSPCC said:

“We are hugely grateful to Aberdeen Asset Management Charitable Foundation for supporting the expansion of our service and this funding will support our skilled volunteers in delivering a vtial service which covers the difficult topics of abuse, neglect, bullying in a child-focussed and relevant way.

“Being able to teach children at primary school about abuse enables schools and children to identify problems sooner and ultimately make sure that children with problems in this area get the help they need to have the happy childhood they deserve.”

The charity offers the programme freely to schools to help ensure all children aged 5-11 learn essential safeguarding information and so that pupils feel empowered to speak out and stay safe as a result.

One Grampian volunteer who delivers the programme in schools says that children respond well to the approach taken and the tools provided, including a mascot and a bag of worries, are essential in the delivery to children as it keeps them fully engaged throughout.

After one recent session, the volunteer was handed a note from one of the children showing they clearly knew what was inappropriate behaviour – and would know exactly what action to take if they were in that situation.

The volunteer added:

“I admit to feeling quite overwhelmed when I read the note and I was completely reassured that this child knew exactly who their ‘trusted adults’ were and where to seek help if they needed to. This act and many other comments from children during our deliveries, keeps me passionate in my volunteering role and further cements my belief in the importance of the NSPCC Schools Service.”

Dominic Kite of Aberdeen Asset Management, said:

“This programme uses specially trained volunteers to talk to primary school children about abuse and with £15,000 from our Charitable Foundation they will be able to extend this essential work and have the materials they need to support the effective delivery of this programme in Aberdeen city schools.”

The Aberdeen Asset Charitable Foundation was established in 2012 to formalise and develop the Group’s charitable giving globally.

The Foundation seeks partnerships with smaller charities around the world, where funds can be seen to have a meaningful and measurable impact and the firm encourages its employees to use their time and skills to support its charitable projects.

The main focus of the Foundation is around emerging markets and local communities, reflecting the desire to give back to those areas which are a key strategic focus of the business and to build on the historic pattern of giving to communities in which Aberdeen employees live and work.

A number charities supporting children have benefitted from the Foundation recently including the Northsound Cash for Kids Bed Appeal, the National Deaf Children’s Society for its work with deaf children and their families, Hopscotch which was able to provide a welcome respite holiday for vulnerable children in Middlefield, Aberdeen, and the Teapot Trust’s for its art therapy work at the Royal Aberdeen Children’s Hospital.

For more information visit http://www.aberdeen-asset.co.uk/aam.nsf/foundation/home

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Bioblitz: Discovering Glen Affric’s Wonderful Wildlife

Environment, Featured No Responses »

Aug 042016

With thanks to Richard Bunting, Director, Richard Bunting PR.

Trees for Life volunteer looking at a lichen.

Conservation charity Trees for Life is holding a public Bioblitz day in Glen Affric on Sunday 14 August, from 10.30am – 3.30pm, for anyone who wants to discover more about wildlife in the famous glen.

Everyone is welcome to call in at The Quarry car park near the end of Loch Beinn a’Mheadhoin, and to join in the free activities.

A group of wildlife specialists will be on the lookout for plants, fungi, insects, birds and mammals, and will be displaying interesting findings during the day.

There will be opportunities to make mini nature reserves, join bug hunts and guided walks, and hear a storyteller recount tales from forest folklore. The Bog Cotton Café will be on site, selling tea, coffee, cake and other delicacies from their village kitchen in Cannich.

Natural history groups joining the Bioblitz include specialists from Butterfly Conservation Scotland, British Dragonfly Society, Forest Enterprise Scotland, National Trust for Scotland and RSPB. Young Scot’s National Youth Biodiversity Action Group will be running activities for people of all ages.

Trees for Life is an award-winning conservation charity dedicated to restoring the endangered Caledonian Forest and to protecting its rare wildlife from extinction, and so far has created 10,000 acres of new forest. It has pledged to establish one million more trees, by planting and natural regeneration, by 2018.

People can support Trees for Life by becoming members and by funding dedicated trees and groves. Volunteers carry out almost all of the charity’s practical conservation work, including through

Conservation Weeks in beautiful locations. See www.treesforlife.org.uk.

The Bioblitz event is part of Trees for Life’s Glen Affric Forest Restoration Project, which won the Outdoor category of the 2014 European Outdoor Conservation Association (EOCA) scheme, securing £20,000 through an online public vote.

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Superdry Donates £12,500 To Save Caledonian Forest

Environment, Featured, Information No Responses »

Jul 212016

With thanks to Richard Bunting, Director, Richard Bunting PR.

TfL’s CEO Steve Micklewright (left) and Paul Thomas, Superdry’s Energy and Environment Manager, at Dundreggan Conservation Estate.

Trees for Life’s work to save Scotland’s ancient Caledonian Forest and its rare wildlife has been given a welcome boost thanks to a £12,500 donation from fashion brand and retailer Superdry.

The donation was raised through sales of carrier bags from the company’s stores across Scotland, with its staff members voting for the funds to benefit award-winning conservation charity Trees for Life.

Superdry’s Energy and Environment Manager Paul Thomas recently spent a day at Trees for Life’s acclaimed Dundreggan Conservation Estate in Glenmoriston near Loch Ness, to present the donation and to see some of the practical conservation action being carried out there – including the charity’s tree nursery where 60,000 native trees are grown each year.

Paul said:

“We are really proud to be supporting Trees for Life’s restoration of the Caledonian Forest, one of the country’s most iconic but endangered habitats. A healthy environment benefits everyone, and it’s inspiring to support this project which is bringing new life to the wild landscapes of the Highlands.”

Steve Micklewright, Trees for Life’s Chief Executive Officer, said:

“Initiatives like this make a real difference, with every £5 allowing us to plant a tree and every £50 enabling us to restore 50 square metres of native woodland. So this donation from Superdry is very good news for Scotland’s equivalent of a rainforest, and it will generate long-lasting benefits for woodlands, wildlife and people.”

Scotland’s 5p charge on carrier bags in stores aims to reduce plastic bag use. Superdry has gone one step further for the environment by ensuring that its bags are made of easily biodegradable paper rather than plastic.

Today only a fraction of the former Caledonian Forest survives, but Trees for Life has planted more than one million trees at dozens of locations, and has created 10,000 acres of new forest. It has pledged to establish one million more trees by planting and natural regeneration by 2018.

People can support Trees for Life by becoming members and by funding dedicated trees and groves. Volunteers carry out almost all of the charity’s practical conservation work, including through Conservation Weeks in beautiful locations. See www.treesforlife.org.uk or call 0845 458 3505.

Superdry (www.superdry.com) is a contemporary brand focusing on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. It has gained an international celebrity following, and has a growing worldwide presence, operating through 515 Superdry branded locations in 46 countries. Superdry prides itself on great customer service and a hassle-free returns policy.

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