Festive Camps To Keep Kids Active Over The Holidays

 Aberdeen City, Featured, Sport  No Responses »
Dec 232016
 

With thanks to Yvette Rayner, PR Account Manager, Frasermedia.

An Aberdeen sports facility is urging kids to don their trainers over the festive break, following a report on child weight and obesity.
Aberdeen Sports Village (ASV), based in the city’s Linksfield Road, has a series of festive camps available for children from P1 – S3, to encourage youngsters to stay active and healthy during the Christmas break.

A new report from NHS Scotland, showed that almost a quarter of children starting school in Scotland are overweight or obese, sparking fears of long-term physical and mental health issues, including diabetes, heart disease and depression.

The body mass index of 92% of all 2015/16 primary one children was analysed, and results indicated that one in ten children starting school was already at risk of obesity, with a further 12% at risk of being overweight. The statistics, collected from all NHS boards in Scotland, also showed that NHS Grampian region had more overweight P1s than health boards in Edinburgh and Glasgow.

ASV, which was established in 2009, aims to provide world class sporting opportunities for everyone in the community, and the facility has a number of festive events during December and January, to keep Aberdonians of all ages fit and healthy.

ASV boasts a state-of-the-art gym, sports halls, indoor and outdoor athletics facilities, a range of exercise classes and indoor football pitches, as well as the Aquatics Centre, which includes an Olympic standard 50m pool and 25m diving pool.  

Two festive camps will take place, for children from P1 – S3, to give youngsters the chance to run off some steam after Christmas. The camps, the first from 27th – 30th December and the second a healthy start to 2017 from 3rd – 6th January, will ensure children go back to school feeling ready for the new academic session.

The ASV festive camps aim to give children the chance to try out a range of sports, from athletics to volleyball, as well as introducing some Christmas cheer with games of Quidditch and the famous ASV Aqua Run, an inflatable obstacle course in ASV’s 50m pool.

ASV CEO Duncan Sinclair, said:

“As adults we know we should exercise more, but for youngsters, particularly in winter when it is cold and dark outside, it’s all too easy to stay inside on the Xbox or watching YouTube.

“The Christmas holidays can be a long time for parents and so our festive camps will help the youngsters stay busy and entertained. Children from 4-15 will enjoy running around trying out new sports, and meeting new friends. Lifetime habits are learnt at a young age, so it is never too early for parents to introduce a wide variety of sports to their children.”

To book ASV festive camps, visit www.aberdeensportsvillage.com or call 01224 438900.

Aberdeen Sports Village (ASV):

ASV is the premier sports facility in the North East of Scotland and home to an array of first class sporting facilities and events.

ASV aims to deliver high quality sports services and opportunities for all at the home of sport in the North East. The facility, which opened in 2009, is the result of a joint venture by funding partners the University of Aberdeen, Aberdeen City Council and sportscotland.

For more information please visit www.aberdeensportsvillage.com

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CLAN Announces Additions To Board

 Aberdeen City, News  No Responses »
Dec 162016
 

With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

Seona Shand, Aberdeen and Grampian Chamber of Commerce. Pic: Donald Stewart

CLAN Cancer Support is delighted to announce a number of appointments to its board of directors. Leigh Stott, Stuart Cochrane and Seona Shand have joined the charity’s board and Andrew Lawtie has taken on an ambassadorial role.
The board is responsible for the continuing development of support services on offer, with each member bringing forward their own personal expertise and knowledge in a specific area.

Managing director at Hunter Adams Limited, Leigh wanted to give something back to the charity that helped support her mother.

Since joining Hunter Adams, Leigh has worked with organisations in over 20 sectors, gaining a wealth of experience in human resources.

Leigh Stott said:

“I lost my mum to cancer 23 years ago.  This was my first introduction to CLAN and the support she received during this difficult time was outstanding and something that I will always be grateful for. 

“The impact of a cancer diagnosis can have such far reaching impact on the individual and their families and friends, but the service and support CLAN can provide during such a difficult time can be an enormous help.

“I am looking forward to working with CLAN and sharing my knowledge and experience from an HR and business perspective. For me it is about continuing to help CLAN raise awareness through the local community but also supporting the team in their annual fundraising goals.”

Stuart Cochrane, director of FWB Park Brown, has more than 25 years’ experience within the energy industry where he progressed to senior management level in both the USA and Europe.

Stuart joined Park Brown International as a Director in 2002, acquired the company in 2008 and in 2013 joined the board of FWB Park Brown on its merger with FWB.

He said:

“I’m delighted to be joining the CLAN board and I am very much looking forward to using my professional expertise to help the charity.

“I have had recent experience of the invaluable support that CLAN provides during and after cancer treatment and it is my aim to help it achieve its ambitions to grow without compromising on the levels of support it provides.”

Seona Shand, Membership Network Manager at the Aberdeen & Grampian Chamber of Commerce, is looking forward to using her experience to help the charity. She previously worked as Head of Fundraising and Marketing at Inspire.

Seona said:

“As I’ve worked as a fundraiser in the third sector for over ten years I completely understand the difficulties in having to raise awareness and much-needed funds to ensure that the work of charities such as CLAN can continue for years to come.

“If I can do something positive and put my skills to good use in order to make the lives of those living with or affected by cancer as positive an experience as possible then I will have achieved all I can.”

Andrew Lawtie joins the charity in a specially created role of Children and Family Services ambassador.

He said: 

“I am delighted to become CLAN’s ambassador for Children and Family Services and to support the organisation in its invaluable work.

“My motivation to help stems from my own personal experiences of living and dealing with cancer. My son Stuart was diagnosed with terminal colorectal cancer and sadly died at the age of 27.”

Andrew has a wealth of experience across the public, private and third sectors.  For the past five years, he and his wife Sheila have organised and delivered a successful national conference ‘Managing the Challenges of Cancer in Children and Young People’.  These have been held in various Scottish locations in memory of Stuart.

CLAN Chairman, Kenny Anderson said:

“I am very pleased to welcome Leigh, Seona and Stuart to the Board. As a local charity providing support services in the heart of communities throughout Aberdeen, Aberdeenshire, Moray, Orkney and Shetland it is essential we maintain a strong, robust and diverse Board particularly in these challenging economic times.

“These appointments strengthen the Board’s skillset to allow us to support CLAN’s senior management team, the staff, our hundreds of volunteers and of course, most importantly the individuals and families from these communities who benefit from our services.”

Dr Colette Backwell, chief executive of CLAN Cancer Support, added:

“CLAN is fortunate to have a number of committed, experienced ambassadors. For the first time, however, CLAN has appointed a dedicated children and families’ ambassador to support and highlight CLAN’s commitment to supporting children, teenagers and their families. In Andrew, we have found someone who can bring personal experience to help develop and promote the service.

“Our board members all give their time and expertise freely and I am looking forward to working closely with them and utilising their experience to ensure that CLAN remains a leading charity provider of cancer support services in the north-east, Orkney and Shetland.”

CLAN Cancer Support is an independent charity which provides comfort, support and information, free of charge, for anyone, of any age, affected by any type of cancer. CLAN aims to support people to reduce anxiety, stress and to increase their ability to cope with the effects of a serious illness.

Based in Aberdeen, the charity covers the whole of north-east Scotland, Moray, Orkney and Shetland. CLAN has a presence in Ballater, Banchory, Elgin, Buckie, Inverurie, Fraserburgh, Lossiemouth, Peterhead, Stonehaven, Turriff, Kirkwall and Lerwick.

For more information about CLAN Cancer Support, please call (01224) 647 000 or visit www.clanhouse.org

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Dick McWhittington At HMT – Duncan Harley Reviews

 Aberdeen City, Featured, Opinion  No Responses »
Dec 162016
 

Duncan Harley reviews Dick McWhittington at His Majesty’s Theatre, Aberdeen.

Scotland’s very own Elaine C. Smith took to the Aberdeen pantomime stage for the eighth year in succession this month. Appearing as lead in Dick McWhittington alongside seasoned fellow pantomime favourites Jordan Young and Alan McHugh, Elaine’s portrayal of Fairy Fit Like proved yet again that the hoary old one liner ‘Thespian: Where’s my career? Audience: It’s behind you!’ doesn’t really cut the mustard nowadays.

Written by Alan McHugh, the plot follows loosely the classic pantomime tale of poor boy makes good through heroic deeds, becomes fabulously rich, gets the girl of his desires and takes up office as Lord Mayor.

The twists in the plot, and there are lots of them, involve some funny business with a broken trombone plus lashings of both above- and below-the-belt innuendo-laden humour. There’s a risqué assertion that Maggie Lynne’s ‘Ailish’ is really fond of Dick, and there was also a nicely timed ad-lib by Fairy Fit Like, following a technical fault with the sound, to the effect that:

“Somebody’s got to come up here and fiddle about with me!”

Little is left to the imagination.

As the risqué jokes piled on and the comedy routines ran amuck, one found oneself transported back to that innocence of childhood where even Dick Emery’s brassy Mandy’s catchphrase of ‘Ooh, you are awful’, seemed benignly devoid of double entendre. That’s the magic of pantomime: keep the grown-ups happy and the youngsters wondering, and you won’t go far wrong.

Mind you, the spectre of Jordan Young’s ‘Ba Heid Boabby’ being molested by an electric eel will haunt me forever, and Elaine’s portrayal of a club wielding golf king in the form of Donald Chump left no holds unbarred! Indeed, I detected an enthusiastic cheer when Sultan Vinegar decreed “Off with his head”.

The villain of the piece, John Jack’s ‘King Rat’, naturally gets his just deserts and, without giving too much away, following an innuendo-laden proposal, Dick and Ailish finally tie the knot.

There are musical numbers galore, including a splendid rendering of The Northern Lights of Old Aberdeen, and of course, as we have come to expect from this annual show, some very fine special effects indeed.

The sets are sumptuous, the puns are outrageous and at points, and for all the right reasons, there wasn’t a dry eye in the audience.

Plus, in the true spirit of traditional Christmas pantomime entertainment, the show programme includes detailed instructions enabling younger members of the audience to cut out and assemble their very own Tommy the Cat.

What more could anyone want …

Directed by Nick Winston, ‘Dick McWhittington’ performs at HMT Aberdeen until Sunday January 8th 2017.

Tickets from Aberdeen Performing Arts Tel: 01224- 641122

Words © Duncan Harley and Images © Aberdeen Performing Arts

PS: Why did Dick McWhittington have a beard?
Because nine out of ten owners find that their cats prefer whiskers.

Your Chance To Be A Character In A Book

 Aberdeen City, Articles  No Responses »
Dec 162016
 

With thanks to Stuart Mitchell.

Audio dramas from Dr Who publishers Big Finish are among the many donations received.

The campaign to raise money for Aberdeen’s Phoenix Club has received some very special prizes from some great celebrity supporters.
Comedian Jason Manford has sent a signed DVD. From the world of publishing Lee Child has sent a signed first edition of his latest novel, US bestselling author (and creator of the TV Show Bones) Kathy Reichs is sending a set of books, and award winning Michael Morpugo is sending a signed book.

We are also getting some audio dramas from Dr Who publishers Big Finish.

Direct donations have come from bestselling authors Kim Newman and Paul Cornell.

We have also received something very special from two of Scotland’s best-selling and most critically acclaimed writers, Denise Mina and AL Kennedy. As well as kindly sending signed books, they have each invited suggestions for the name of a character in forthcoming works; Denise Mina in her next book and AL Kennedy in a forthcoming short story (though that might be a couple of years before publication). The only condition is that it is a sensible and realistic name.

Stuart Mitchell from local company SM Marketing, who is running this campaign said:

“These are incredible gifts from some amazing people which should help to get the fundraising total up, these are a very generous and rare prizes, allowing you to see your name in print by your favourite author, we couldn’t ask for better support.

“Anyone who donates £10+ to the campaign, puts their name in when they donate at https://www.justgiving.com/crowdfunding/phoenixclub and then email me at phoenix@sm-marketing.co.uk and tell me which draw you would like to be entered into. I will add you to the draw to name the character after yourself or a loved one.

“If you donate £20 you will be entered into the draw twice and so on. These are very generous and rare prizes, allowing you to see your name, or that of a loved one, in print by your favourite author is very special. It’s great to have these bestselling authors support us in this way. These will bring the campaign to a national audience.

We are still looking from support from local businesses and I know times are tough in Aberdeen but if any businesses can do anything to help please get in touch.”

Best-selling, Costa Award Winning author AL Kennedy says:

“I’m very happy to be giving two signed books to help raise funds for the Phoenix Club. I am also offering the chance for you to have your name used in a short story in a forthcoming collection. My stories are usually miserable… but I do promise not to kill you. Unless you want me to.”

For further information, or if you can help in anyway please go to: https://www.justgiving.com/crowdfunding/phoenixclub to donate or contact
stuart.mitchell@sm-marketing.co.uk for further information on how you can help.

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CLAN Seek Dippers To Take The Plunge On Boxing Day

 Aberdeen City, Charity  No Responses »
Dec 162016
 

With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

A leading north-east charity is appealing for fearless souls to undertake a popular Boxing Day dip on its behalf.

CLAN Cancer Support is taking part in the Nippy Dippers swim at Aberdeen beach on Boxing Day and is again looking for a group of hardy volunteers to help raise funds for the charity.

All money brought in from the popular event organised by Aberdeen Lions Club helps CLAN provide free cancer support services across the north-east of Scotland, Moray, Orkney and Shetland.

Susan Crighton, CLAN’s fundraising manager, said:

“The dip is a great example of really challenging yourself to do something for charity and we would be delighted for people to come forward to take part on behalf of CLAN.

“The event has really grown in popularity in recent years and despite the freezing conditions, we are always thrilled with the response we get from participants keen to support us.

“The atmosphere on the day is fantastic and I would urge anyone interested in taking part to get in touch with us to find out more. “

The event begins at 10.30am on Boxing Day. For further information please contact CLAN’s Aimee Nekrews on 01224 651034 or email aimee.nekrews@clanhouse.org. Registration is highly recommended to ensure a place.

CLAN Cancer Support is an independent charity which provides comfort support and information, free of charge, for anyone, of any age, affected by any type of cancer. CLAN aims to support people to reduce anxiety, stress and to increase their ability to cope with the effects of a serious illness.

Based in Aberdeen, the charity covers the whole of north-east Scotland, Moray, Orkney and Shetland. CLAN has a presence in Ballater, Banchory, Elgin, Buckie, Inverurie, Fraserburgh, Lossiemouth, Peterhead, Stonehaven, Turriff, Kirkwall and Lerwick.

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Police Appeal To Public Over Increased Drug-Related Activity

 Aberdeen City, News  No Responses »
Dec 162016
 

By Anne Foy.

Aberdeen police have issued an appeal to the public to disclose any information they may have regarding the drugs trade in the city.

This follows an interesting year for drugs in Aberdeen, with high-profile busts combining with a general rise in drug use to form a chequered pattern for the police drugs squads.

At a meeting with Torry Community Council, Police Scotland Sergeant Garry Garrow warned of a marked increase in drug dealing in the area, and issued an appeal for Torry residents to come forward with any information they have on drug use or drug dealing within Aberdeen (in general) and Torry (in particular) [1].

The police describe this as “not a high priority issue”, but note nonetheless that Aberdeen’s drug problems are on the rise – speaking of a potential trafficking link with Liverpool.

Aberdeen Committed To Tackling Drugs:

This has been an interesting year for those working with drugs issues in Aberdeen. On the one hand, as mentioned above, we’ve seen a steady rise in drug dealing and the antisocial behaviour associated with it. On the other, measures designed to tackle the causes of drug use and provide solid support [2] to those trying to get clean have responded magnificently to the challenge.

A project within Aberdeen Sheriff Court, which aims to identify the reasons behind an offender’s drug use and eliminate them had its first anniversary last month, and has been hailed as ‘pioneering’ [3]. The project will be expanded next year, and already has several new cases on its books. Law enforcement has been similarly hot on the issue, with hundreds of thousands of pounds worth of drugs seized in Aberdeen raids over the last few years.

However, authorities are concerned that a strong and coherent trafficking ring are at work, pumping drugs into the city through insidious routes, possibly stemming from Liverpool or thereabouts. Getting more information on drug-related activity seen by the public could help the police to shut down these routes – hence the appeal.

Aberdeen Drug Busts:

Aberdeen’s law enforcement services have a strong track record in beating drug problems. In 2016 alone, they seized hundreds of thousands of pounds [4] worth of Class A drugs in a series of raids, building upon the general success of Operation Maple (Aberdeen Police’s anti-drugs operation) in the past [5].

They also helped to bring to fruition the biggest drugs bust ever to take place in British history.

Back in April last year, authorities from Aberdeen helped to bring a vessel in the North Sea suspected of carrying drugs into Aberdeen harbour. Upon a deep and intense search of the vessel, she was found to be transporting £500 million worth of cocaine [6] – roughly the same amount in a single bust that is found in an average year’s worth of drug seizures. Impressive stuff.

Liverpool – Aberdeen Drugs Route:

However, the scale and expense of the drugs recovered in the raids does tend to indicate that there is a sustained effort to get drugs into Aberdeen, and a reasonably steady, reasonably heavy flow running down the trafficking routes. Past successes perhaps indicates that relevant information may well lead to a successful raid, which could make a meaningful difference to the problem.

It is thought that drugs may be coming into the city on a route from Liverpool. Merseyside currently has a drug-related crime rate higher than anywhere else in the UK, a reasonably recent development (crime rates had, until about 2014, been falling in Merseyside). Anyone who knows anything about this, or who has any kind of information regarding drug dealing in Aberdeen or the surrounding area, is asked to contact the police.

All information will be treated with discretion, and kept in the utmost confidence.

Sources:

[1] Evening Express, “Police Issue Appeal To Crack Down On Drug Dealing After Rise In Aberdeen Community” , Nov 2016

[2] Detox.net, “Withdrawal: Standing By Them Through It All”, Jul 2016

[3] Scottish Legal News, “Justice Secretary visits Aberdeen problem solving court”, Dec 2016

[4] BBC News, “Seven charged over £100,000 of drugs in Aberdeen”, Apr 2016

[5] Police Scotland, “Operation Maple: £2m worth of drugs seized, Aberdeen”, Apr 2014

[6] Aileen Clarke, Christopher Sleight, “How the UK’s biggest drugs bust was made”, BBC News, Jul 2016

Images courtesy of Pixabay. Copyright owner: Sammisreachers – used under creative commons licence. 

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£1m Investment For Next Generation Business Internet  

 Aberdeen City, Information  No Responses »
Dec 162016
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Graeme Gordon, Chief Executive Officer of IFB.

IFB, one of Scotland’s leading managed service and data network providers, has invested a further £1 million to expand its UK network capacities, specifically designed to increase fibre and ultra-high speed connectivity to firms across the UK.

Effective connectivity is critical for strong modern businesses in the digital economy with the demand not just being driven by devices – laptops, tablets and smartphones, but also from more complex data in sensors built in to the environments we live in.

Through its delivery of reliable, resilient, secure and fast connectivity to 1000’s of its SME and Enterprise business customers, IFB has the ability to move large volumes of business data around.

The investment allows IFB to continue this whilst delivering next generation fibre to the premise connections, assisting its customers in competing in today’s modern digital economy.

The investment has been made in new network fibres and hardware infrastructure connecting IFB’s main network and Data Centre hubs in Aberdeen, Edinburgh, London and Stavanger. As well as further enhancing the abilities of IFB’s super connected hubs in the London Internet Exchange (LINX) and at the Scottish Internet Exchange (IXScotland).

IFB also connects to Europe through trans-North Sea fibre connectivity, providing resilience and alternative routing for business data and traffic in and out of the UK. The investment is the next in a series of key developments IFB will be announcing during early 2017.

IFB’s CEO, Graeme Gordon commented:

“We are seeing rapid acceleration in the need, use and creation of diverse types of data from every shape and size of business, these businesses are sharing more data online and using more online applications and services.

“Cloud, or your data in an offsite data centre, means that getting to and from this data requires better connectivity – this ever increasing need will continue to grow as you combine more connected everyday object sensors and devices as part of The Internet of Things and as we start to talk about Industry 4.0 – seamlessly combining physical, digital and cloud based data and applications more of the time.

“We have seen a tenfold increase in bandwidth usage by our clients in the last three years driven by these and other key factors. For some time now our clients have not just been using the connections we provide to simply access the Internet, they are using it to back up and protect their data offsite, for access to online private and public applications, and to move more services such as voice and video calls off of traditional phone lines.

“This data demand calls for much higher, constant bandwidth availability simply to stand still, and in real terms much more bandwidth if you want to grow your market position. IFB’s investment means its clients can become much more productive and effective by creating and consuming the same amount of data in a much smaller period of time, or do much more in the same timescale.

“The enhanced network infrastructure also allows IFB to accelerate and deliver directly to the user, its own range of innovative and affordable cloud, data backup and hosted voice services to meet client’s individual needs.

“A recent survey by The Institute of Directors showed that 57% of its members store their data on owned or leased servers with 30% doing so in the cloud. 60% of members feel an increase in connectivity speed would improve competitiveness and 78% believed their organisation’s productivity would increase by an uplift in speed.”

IFB’s network expansion is part of a major project developed in partnership with one of its long term key technical suppliers, Softcat.

Seán Connolly, Account Director at Softcat says:

“We were delighted to collaborate with IFB to help expand their network capabilities. Our Cisco and Juniper technical design team complimented IFB’s existing skillset to deliver a robust, scalable solution fitting with IFB’s growth plans.”

 

Festive Fun Day Raises A Smile At Christmas Village

 Aberdeen City, News  No Responses »
Dec 062016
 

With thanks to Ross Anderson, Senior Account Manager, Citrus:Mix

aberdeen-christmas-village-festive-fun-day2

Lord Provost George Adam with Adrian Watson, chief executive of Aberdeen Inspired.

North-east charities, community groups and people with additional support needs enjoyed a free festive event in the heart of Aberdeen today.

Aberdeen Inspired, which delivers the Aberdeen Christmas Village in partnership with Aberdeen City Council and Codona’s, laid on a special Festive Fun Day and invited guests to enjoy the winter wonderland in a relaxed atmosphere.

Now in its second year, the Festive Fun Day attracted groups from Rosie’s social enterprises, Children First, Aberlour/Families First, Kaimhill School Rainbow Room pupils, Hazlewood School and Befriend a Child, to name but a few, who got into the Yuletide spirit at the attraction on Union Terrace.

They were treated to the rides, a session on the ice, free snacks and a soft drink in one of the marquees, where a disco took place all day.

Adrian Watson, chief executive of Aberdeen Inspired, said:

“We’re proud to host the Festive Fun Day at Aberdeen Christmas Village and it’s great to be able to give something back to good causes in the city and beyond.

“We were delighted with the response from charitable organisations and groups across Aberdeen and the wider north-east, the uptake has been fantastic once again this year.

“It’s been wonderful to see our guests smiling and enjoying themselves throughout the day and I hope they have lots of happy memories from their visit.”

The Aberdeen Christmas Village is open until Sunday, January 8. Union Terrace is closed until Sunday, January 15 to accommodate the village, with a number of traffic measures in place until then. For more information visit: www.aberdeenchristmas.co.uk/plan-your-visit

Aberdeen Inspired is the banner under which the Aberdeen BID (Business Improvement District) operates.

It is a business-led initiative within the city centre in which levy payers within the BID zone contribute. Proceeds are used to fund projects designed to improve the business district and drive footfall to the zone.

More information about Aberdeen Inspired is available at www.aberdeeninspired.com

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Fundraisers Have A Ball At CLAN Christmas Cracker

 Aberdeen City, Information  No Responses »
Dec 062016
 

CLAN logo2With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

People from across the north-east joined forces at the weekend to raise thousands of pounds for a leading cancer support charity at its largest fundraising event of the year.

A total of 230 guests raised £38,600.00 at CLAN Cancer Support’s Christmas Cracker which was held at Ardoe House Hotel and Spa on Saturday, November 26.

The annual fundraising event, which sees individuals and businesses from across the north-east come together in support of the charity, included a drinks reception, three-course dinner, entertainment and dancing.

The Kilted Chef Craig Wilson from one of Aberdeenshire’s leading fine-dining restaurants, Eat on the Green, donated one of the main prizes for auction on the evening.

His VIP Pop-up Party package raised £7,500 and the winner will be treated to a luxury meal prepared by Craig at a location and date of their choice. The prize also includes a butler service as well as a singer and a piper.

The money raised on the evening will go towards the continued development of the wellbeing and support services offered by CLAN, free of charge, to anyone affected by cancer across north-east Scotland, Moray, Orkney and Shetland.

Dr Colette Backwell, CLAN’s chief executive, said:

“Our annual Christmas Cracker Ball is always very popular and it was great to see such a great turnout at Ardoe House Hotel and Spa on the night.

“It was a terrific evening, with the event bringing the magic of Christmas alive, and we are truly grateful to each individual and organisation that supported the event and helped to raise such a fantastic total by the end of the night.

“The money raised will help us deliver vital cancer support services right in the heart of communities from Stonehaven in the south to Orkney and Shetland in the north.

“We are committed to providing this support as close to the heart of communities as we can so that we make a difference to as many people as possible who are affected by a cancer diagnosis. The continued support of our fundraising events by so many people and businesses across the region means so much to us all at CLAN.”

CLAN Cancer Support is an independent charity which provides comfort, support and information, free of charge, for anyone, of any age, affected by any type of cancer. CLAN aims to support people to reduce anxiety, stress and to increase their ability to cope with the effects of a serious illness.

Based in Aberdeen, the charity covers the whole of north-east Scotland, Moray, Orkney and Shetland. CLAN has a presence in Ballater, Banchory, Elgin, Buckie, Inverurie, Fraserburgh, Lossiemouth, Peterhead, Stonehaven, Turriff, Kirkwall and Lerwick.

For more information about CLAN Cancer Support, please call (01224) 647 000 or visit www.clanhouse.org

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Toolkit Launched To N.E. Tourism Businesses

 Aberdeen City, Aberdeenshire, Featured  No Responses »
Dec 062016
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

nikki-morris-laingAn initiative designed to help tourism businesses across the area attract more visitors has been launched by tourism body VisitAberdeenshire.

The ‘A Shared Story for Aberdeen and Aberdeenshire’ toolkit is supplied to businesses free of charge so that they can deliver consistent marketing messages to potential visitors in order to inspire them to come to the region.

The toolkit offers suggestions and tips on how businesses can use common themes, words and phrases, imagery and tone in their marketing materials.

It was developed following in-depth research and a series of industry discussions and workshops carried out by independent consultants, Blue Sail.

It is described as a ‘recipe book’ where businesses can follow the recipe word for word or can adapt the recipes to suit the ingredients they have. The toolkit, which contains some example imagery from the local area, will be further augmented by access to a photographic and video library. This will again be supplied free to businesses when it becomes available.

Blue Sail identifies the key features which are unique and special to the area as:

  • It is ‘true’ – a place which is authentic and real
  • Doric culture – everyday language and music in particular
  • The scale of the place – its landscapes and seascapes
  • Location and latitude – big skies, clarity and changing light
  • Long history – characterised by multitude of castles and royal associations as well as golf and whisky distilleries
  • A proud international city – unique architecture, with global connections
  • Importance of the natural world – the elements, wildlife and plant life

“The most successful tourism destinations have a simple story to tell,” says Nikki Morris-Laing (pictured), marketing director of VisitAberdeenshire.

“The ‘Shared Story’ toolkit gives a way of describing the area with a few simple themes and messages.

“It also uses third party endorsements of the area such as National Geographic describing The Cairngorms as ‘one of the last great places on earth’ and The Scotsman newspaper describing the city of Aberdeen as ‘one of the most architecturally distinctive in Europe’.

“It’s important that we identify and all work towards marking out our unique and special qualities to attract an increasing proportion of Scotland’s visitors to our region. We need to reposition our area in the minds of the travelling public so that they see beyond the ‘oil and gas capital of Europe’ nametag; our area is definitely worth visiting for its own sake and we all need to confidently portray this to potential visitors.”

The toolkit gives one over-arching story for the region and also shared stories for Aberdeen, Aberdeenshire and the Banffshire coast, Royal Deeside, castles, whisky, golf, festivals and events, food and drink, and outdoor activities.

Carol Benzie of Aberdeen International Airport says,

“The toolkit is an excellent resource for tourism businesses in the area. It gives everyone a clear direction for how we can all support the key messages being promoted by VisitAberdeenshire by focusing on what is unique and special. We will definitely be using the toolkit to help shape our marketing efforts in the future.”

Giving guidance on tone of voice, the toolkit recommends a conversational tone which is clear and direct; welcoming and approachable; and positive and confident. Businesses are encouraged to use the stories to inspire content in their marketing campaigns including in their websites, across social media platforms, leaflets and brochures and press releases.

Key focuses from the individual shared stories are:

  • Aberdeen – proximity to the sea, a special light, the city’s two old ‘towns’, off the tourist map
  • Aberdeenshire and Banffshire coast – a strong community feel, theme of people and place
  • Royal Deeside – feeling encircled and embraced, majestic scale and natural beauty, royal associations
  • Castles – range of types/settings, famous and inspirational, strong royal connections
  • Whisky – sense of place, bringing natural elements to life, off the tourist track
  • Golf – sense of drama and importance of links and parkland courses, space and light
  • Festivals and Events  – how names of festivals evoke wider themes of latitude, light, royal, coast, nature, culture and belonging
  • Food and Drink – big brand names, top quality, traditional to contemporary, alchemy of resourceful people and bountiful place
  • Outdoor activities – abundance of outdoor pursuits, quality of light and air, roam free in all seasons

VisitAberdeenshire, which was created from the merger of three previous destination management/marketing organisations VisitAberdeen, Banffshire Coast Tourism Partnership and Visit Royal Deeside, as well as the Aberdeen City & Shire Tourism Partnership, in April this year prioritised key segments of visitors. These segments, based on VisitScotland research, include natural advocates, engaged sightseers, curious travellers and business extenders.

Focus will be on those visitors who have direct access, including access by flight routes, from the UK, Norway, Germany and The Netherlands. 

VisitAberdeenshire is funded by Aberdeen City Council, Aberdeenshire Council, and Opportunity North East, with additional support from Scottish Enterprise. For further information or a copy of the toolkit, contact VisitAberdeenshire on 01224 900490, email info@visitabdn.com or visit www.visitabdn.com.

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