Commerce Archives - Page 3 of 11

City Accountancy Firm Produces Top Scoring Student

Feb 022017

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Hall Morrice employee Andrew Laurie, who received the Ronald Ison Medal for the candidate with the highest mark in the Taxation of Individuals paper

An Aberdeen-based accountant has emerged as the top-scoring student in a national Chartered Institute of Taxation exam.
Andrew Laurie from independent firm Hall Morrice LLP was awarded the Ronald Ison Medal for the candidate with the highest mark in the Taxation of Individuals paper – an exam that he hopes will eventually help him achieve Chartered Taxation Advisor (CTA) status.

Andrew (30) was one of over 200 candidates from around the UK to pass the exam, and did so with distinction.

He has previously passed all his CTA exams at the first attempt, and will sit his final test in May.

He joined Hall Morrice as a graduate trainee in the audit and accounts team and qualified as a Chartered Accountant (CA) with the support of the firm. Director of tax Stuart Watson saw that he had a natural aptitude for the subject, and Andrew joined the tax department over three years ago.

Andrew, who is employed as a senior tax analyst with Hall Morrice, says,

“With Stuart’s encouragement, I decided to study for my CTA qualification and was delighted when the firm provided a study package to help me achieve this.

“I had hoped that I had performed well in the exam, but to learn that I had passed with the highest mark on the paper came as a real surprise. I’m very pleased as it was the result of a lot of studying, but more than that shows the effort that Hall Morrice has made in training me and mentoring me over the years.”

Students studying towards the CA qualification sit a paper which covers taxation, but at a relatively basic level compared to the knowledge required for the CTA exams. CTA is seen as the gold standard for advisors and is absolutely essential for anyone wishing to specialise at a high level in taxation.

Hall Morrice, which employs around 50 members of staff, has a long and successful track record as a training firm, and consistently develops graduates to very high levels. It has invested heavily in bespoke training programmes aimed at improving the learning process for its graduates, and the approach has seen exam pass rates soar.

Last year, the firm was shortlisted in two categories in Scotland’s Employer of the Year Awards in recognition of its efforts to develop staff and invest in young people. Hall Morrice accepts new graduates every year, and is also committed to offering placements to accountancy students.

Stuart, who has worked in taxation for over 40 years says,

“We are immensely proud of Andrew’s achievement. To perform better than any other CTA student in the country underlines not only how hard he has worked on his studies, but also the opportunities that he has had to put his learning into practice in his day to day role here at Hall Morrice.

“As the tax department is relatively small, our team has to be able to advise on a wide range of tax issues and not specialise in any one particular area. Andrew covers the whole scope of our service provision, from personal taxation and tax returns to share valuations and tax planning.

“It has always been the firm’s aim to recruit the best and in terms of technical ability, Andrew’s success in this paper has shown that he has a very bright future ahead of him.”

Founded in 1976, Hall Morrice is one of Scotland’s leading independent firms of chartered accountants and has offices in Aberdeen and Fraserburgh. Based at 6 and 7 Queens Terrace in Aberdeen, Hall Morrice can be contacted on 01224 647394 or at accounts@hallmorrice.co.uk

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Potterton Woman Honoured For Dedication To Community

Aberdeenshire, Featured No Responses »

Jan 192017

With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

An Aberdeenshire business has announced the winner of its campaign to find the North-east’s most hardworking community hero.

The Store, a farm shop, deli and coffee shop based in Foveran, near Ellon, launched the campaign in December as a way of rewarding one inspiring individual who went above and beyond for their community in 2016.
Caroline Anderson, 43, from Potterton, was announced as the winner after impressing judges with her contributions to her local community.

Fellow Potterton resident, Sammy MacDonald, nominated her to win £100 of vouchers to spend at The Store, as she felt that Caroline deserved recognition for donating her spare time to improving their village.

The NHS support manager has lived in Potterton for 11 years and helped to found the Potterton Community Group at the end of 2015. Since then, the group has grown from a group of mums to one that involves residents of all ages focusing on the community. The group now regularly organises events, promoting the use of local businesses and the surrounding area, as a way to inject more community spirit into the village and make Potterton more sociable for its residents.

Monthly pop-up cafes, a picnic in the park, seasonal fairs, fitness classes, an adults arts and craft group, as well as a ‘zombie apocalypse’ – a fun game that involved local children trying to find the antidote to a zombie outbreak – were all successful in bringing together residents and raising money to fund community projects.

Last year, the funds raised by the group helped to upgrade a path in the area, so that more people could enjoy the countryside surrounding Potterton. This project also received funding from Paths for All, a charity that aims to significantly increase the number of people who choose to walk in Scotland.

Andrew Booth, owner of The Store, was so overwhelmed with the number of campaign nominations that he turned to his family to help him decide on a winner.

He said:

“It was an incredibly difficult decision to make, as we received a lot of really inspirational nominations from across the North-east. I eventually read out the shortlist of nominations to my kids and mother-in-law and they helped me decide on the overall winner.

“One of the main reasons we chose Caroline was because I wanted to give her an incentive to carry on the Potterton Community Group well into the future, as it’s still in the early stages.

“After reading Caroline’s nomination and meeting her in person, it’s very clear that she does a great deal for her local community, which is what this campaign was all about. As well as working full-time and looking after two children, she has brought together an entire community through a number of initiatives that will truly benefit both residents and the area in the long-term.”

Mrs Anderson said:

“I couldn’t believe it when I found out that I had won, I almost burst into tears. I had absolutely no idea that I had been nominated and I was completely overwhelmed that Sammy had thought to put me forward. I’ve never thought that I do anything particularly special, as there are so many people out there doing inspirational things.

“Whilst I’m the main driver behind the group, it’s entirely a team effort. We have an amazing bunch of people who volunteer their time to the group and we wouldn’t have been able to achieve what we have done over the past year without them all.

“I receive so many positive comments about the group, that’s what inspires me to keep going and pushes me to do even more for the Potterton community. This year we want to focus on organising more social events, community projects and getting residents involved as much as possible. It’s hard work, but it’s so worth it when you see the strong bond that the village has formed over the past year. It’s amazing what a community can achieve when you work together.”

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Local Financial Advisors Wins Two Prestigious Awards

Aberdeen City, Featured, Information No Responses »

Jan 192017

With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

An Aberdeen financial services company is celebrating after winning two finance industry
awards.
Phil Anderson Financial Services, which has offices in Aberdeen, Ellon and Caithness, retained its title as Best Financial Advisory Firm – Northern Scotland at the Wealth & Finance 2016 Finance Awards for the second year in a row.

The firm, which specialises in mortgages, investments and pensions, was also awarded with the Excellence in Client Service – Northern Scotland accolade at the same awards, finishing off an extremely successful year for the business.

Now in its third year, the Wealth & Finance Finance Awards is a prestigious programme that is dedicated to recognising and supporting talented firms, individuals and departments within the finance industry.

Laura Hunter, awards coordinator at Wealth and Finance International, said:

“We would like to congratulate Phil and his team on both award wins at the Wealth & Finance 2016 Finance Awards.

“Our winners are comprised of some of the most influential names in the financial market, so to win an award two years in a row demonstrates that Phil Anderson Financial Services is consistent in providing a high quality service.

“I would like to wish everyone at the firm the very best of fortunes going forward.”

Phil Anderson (pictured), managing director of Phil Anderson Financial Services, said:

“2016 was a great year for us, as the business has grown from strength to strength, so to be recognised for our achievements was a fantastic feeling.

“My team and I are all absolutely delighted, as we work incredibly hard through the year to provide our clients with the best service possible, by ensuring that they get the right financial advice for their situation.

“We’ve definitely started the New Year on a high and we’re all looking forward to what the business can achieve in the year ahead.”

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VisitAberdeenshire Heads To Oslo On Tourism Mission

Aberdeenshire, Articles No Responses »

Jan 132017

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

Tourism body VisitAberdeenshire will journey to Scandinavia this week on a mission to capitalise on the booming number of Norwegians going on overseas holidays.

The organisation will exhibit at the Oslo Tourism Fair from 13-15 January, where they will have the chance to speak directly with holidaymakers about the world-class facilities on offer in the north east of Scotland.

Between 2003 and 2015, Norwegian holiday expenditure rose across the globe by an incredible 158% – from £4.7 billion to £12.2 billion.

VisitAberdeenshire’s Jenni Fraser (pictured) and Raeanne Farquhar will attend the exhibition to encourage more travel to Aberdeen and Aberdeenshire to benefit from this rise in spending. They will be joined by partners Aberdeen Festivals and bmi regional – which operates direct flights between Oslo and Aberdeen.

Business development manager Jenni says,

“Norway has traditionally been a key market for both leisure and business visitors to Aberdeen, and the city continues to be one of the top three Scottish destinations for Norwegian travellers.

“Increasingly Norwegians choose to holiday abroad rather than at home, and in 2015 spent 307,000 nights in Scotland – spending £36 million. Aberdeen is well connected to Norway with flights operating from Oslo, Stavanger and Bergen, and so offers an attractive weekend break destination for those looking to get away from it all.”

Norwegian travellers are often attracted to the UK where, thanks to a favourable exchange rate, shopping and dining are far more affordable. While at the Oslo Travel Fair, VisitAberdeenshire will showcase the north east’s top restaurants, bars and shops, while highlighting the attractions, entertainment and hotel offers available in the city and surrounding area.

Jenni continues,

“Norwegian visitors are often drawn to the region by our stunning castles and historic whisky distilleries – and for good reason. The imposing ruin of Dunnottar Castle, perched perilously atop a rocky cliff face, and the fairytale-esque Fyvie Castle are amongst some of the area’s top attractions, while distilleries like Glen Garioch and Royal Lochnagar offer tours to allow visitors the chance to see how single malt is made.

“And while they may come for the castles and whisky, visitors will have the opportunity to discover all that the area has to offer – from world-famous golf courses, including Royal Aberdeen and Cruden Bay, to outdoor adventure activities.

“We will also unveil the 2017 Aberdeen Festivals programme to a Norwegian audience. Events like the sound festival have already built strong connections with the Norwegian and wider Scandinavian cultural community, and we look forward to sharing what’s ahead with those in Oslo.”

For more information about Aberdeen and Aberdeenshire, and the region’s leisure tourism facilities, please visit www.visitabdn.com

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Farm Shop Seeks NE’s Most Hardworking Good Samaritan

Aberdeenshire, Information No Responses »

Dec 292016

With thanks to Gemma Setter, PR Account Executive, Frasermedia.

An Aberdeenshire business is looking to reward one inspiring NE individual who has gone above and beyond for their local community in 2016. The Store, a farm shop, deli and coffee shop based in Foveran, near Ellon, has launched a campaign to find the North-east’s most hardworking good samaritan, so that they can receive an extra special start to the New Year.

The family-run business is encouraging the public to nominate one person they believe has regularly gone out of their way to help their local community and deserves to win £100 of vouchers for The Store.

Since it first opened in 2000, The Store has been dedicated to sourcing and supplying only the finest local produce that the area has to offer. The winner of the campaign will have a wide variety of high-quality products to choose from, ranging from meats and groceries to artisan cheeses and delicious cakes.

Owner of The Store, Andrew Booth, is hoping that the campaign will help draw attention to the countless acts of goodwill that happen regularly across the North-east, and that other local businesses will also show recognition to those who have gone out of their way to help others.

He said:

“Christmas and New Year is the season of giving, so this is our way of saying thank you and giving something back to somebody who always puts their community first.

“There are some truly inspirational people out there, who dedicate all their free time to local causes and people in need. Unfortunately, we can’t reward everyone who is nominated, but we hope that our small gesture will give a deserving individual a nice treat to start 2017.

“It’s because of these Good Samaritans that the spirit of local community is kept alive and it’s important that they are recognised for all their hard work. I’m looking forward to reading through the nominations and all the selfless acts of kindness that have taken place over the past year.”

To nominate someone who deserves to win £100 of vouchers from The Store, then email their name, the reasons why you’re nominating them and their contact details to gemma@frasermedia.co.uk. Entries close on Wednesday 4 January and the winner will be announced on Friday 6 January. The terms and conditions can be found on www.thestorecompany.co.uk.

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Whytes Coaches Makes Return Trip To Tours Market

Aberdeenshire, News 2 Responses »

Dec 232016

With thanks to Ross Anderson, Senior Account Manager, Citrus:Mix

Leading north-east transport operator Whytes Coaches will celebrate 50 years in business next year as it makes a long-awaited return to the tours market.
Staff at the Newmachar-based company are putting the finishing touches to a new tour brochure which will be rolled out in the New Year when bookings open for 2017.

The company came under new management earlier this year and is getting its tours business back on the road after a three-year break from the market.

The management team comprising Andrew Urquhart, David Campbell and Jason Carrison, who have between them have been with the company for 30 years, took control of the company in April and were keen to get back in to the tours sector to further diversify the business from coach hire and driver training.

The new tour guide will offer trips across the UK in 2017 and will run from the end of March to the first week of October. Thereafter, a winter programme of Christmas market visits and New Year tours will be available.

Mr Urquhart, who is a grandson of company founders Bill and Nora Whyte, is the driving force behind the company’s decision to re-enter the tours market.

He said:

“We’re very keen to get back in to the coach tours market and are looking forward to an exciting year as the company celebrates 50 years in business.

“The current economic climate and the value of the pound following the Brexit vote are making foreign holidays less attractive to people so we hope to tap in to what should be a buoyant ‘staycation’ market for 2017 as people opt for UK holidays.

“Coach tours have always been popular with north-east residents and we anticipate significant interest from across the region in our exciting tour programme.”

Customers from across the north-east will be able to take advantage of Whytes’ feeder service which provides collection from across the region as the coaches leave from Newmachar.

Once the coaches are on the road south bound pickups will also be available from Aberdeen, Dundee and Perth.

For more information about Whytes Coaches, please visit: www.whytes.co.uk

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£1m Investment For Next Generation Business Internet

Aberdeen City, Information No Responses »

Dec 162016

With thanks to Esther Green, Senior Account Executive, Tricker PR

Graeme Gordon, Chief Executive Officer of IFB.

IFB, one of Scotland’s leading managed service and data network providers, has invested a further £1 million to expand its UK network capacities, specifically designed to increase fibre and ultra-high speed connectivity to firms across the UK.

Effective connectivity is critical for strong modern businesses in the digital economy with the demand not just being driven by devices – laptops, tablets and smartphones, but also from more complex data in sensors built in to the environments we live in.

Through its delivery of reliable, resilient, secure and fast connectivity to 1000’s of its SME and Enterprise business customers, IFB has the ability to move large volumes of business data around.

The investment allows IFB to continue this whilst delivering next generation fibre to the premise connections, assisting its customers in competing in today’s modern digital economy.

The investment has been made in new network fibres and hardware infrastructure connecting IFB’s main network and Data Centre hubs in Aberdeen, Edinburgh, London and Stavanger. As well as further enhancing the abilities of IFB’s super connected hubs in the London Internet Exchange (LINX) and at the Scottish Internet Exchange (IXScotland).

IFB also connects to Europe through trans-North Sea fibre connectivity, providing resilience and alternative routing for business data and traffic in and out of the UK. The investment is the next in a series of key developments IFB will be announcing during early 2017.

IFB’s CEO, Graeme Gordon commented:

“We are seeing rapid acceleration in the need, use and creation of diverse types of data from every shape and size of business, these businesses are sharing more data online and using more online applications and services.

“Cloud, or your data in an offsite data centre, means that getting to and from this data requires better connectivity – this ever increasing need will continue to grow as you combine more connected everyday object sensors and devices as part of The Internet of Things and as we start to talk about Industry 4.0 – seamlessly combining physical, digital and cloud based data and applications more of the time.

“We have seen a tenfold increase in bandwidth usage by our clients in the last three years driven by these and other key factors. For some time now our clients have not just been using the connections we provide to simply access the Internet, they are using it to back up and protect their data offsite, for access to online private and public applications, and to move more services such as voice and video calls off of traditional phone lines.

“This data demand calls for much higher, constant bandwidth availability simply to stand still, and in real terms much more bandwidth if you want to grow your market position. IFB’s investment means its clients can become much more productive and effective by creating and consuming the same amount of data in a much smaller period of time, or do much more in the same timescale.

“The enhanced network infrastructure also allows IFB to accelerate and deliver directly to the user, its own range of innovative and affordable cloud, data backup and hosted voice services to meet client’s individual needs.

“A recent survey by The Institute of Directors showed that 57% of its members store their data on owned or leased servers with 30% doing so in the cloud. 60% of members feel an increase in connectivity speed would improve competitiveness and 78% believed their organisation’s productivity would increase by an uplift in speed.”

IFB’s network expansion is part of a major project developed in partnership with one of its long term key technical suppliers, Softcat.

Seán Connolly, Account Director at Softcat says:

“We were delighted to collaborate with IFB to help expand their network capabilities. Our Cisco and Juniper technical design team complimented IFB’s existing skillset to deliver a robust, scalable solution fitting with IFB’s growth plans.”

Toolkit Launched To N.E. Tourism Businesses

Aberdeen City, Aberdeenshire, Featured No Responses »

Dec 062016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

An initiative designed to help tourism businesses across the area attract more visitors has been launched by tourism body VisitAberdeenshire.

The ‘A Shared Story for Aberdeen and Aberdeenshire’ toolkit is supplied to businesses free of charge so that they can deliver consistent marketing messages to potential visitors in order to inspire them to come to the region.

The toolkit offers suggestions and tips on how businesses can use common themes, words and phrases, imagery and tone in their marketing materials.

It was developed following in-depth research and a series of industry discussions and workshops carried out by independent consultants, Blue Sail.

It is described as a ‘recipe book’ where businesses can follow the recipe word for word or can adapt the recipes to suit the ingredients they have. The toolkit, which contains some example imagery from the local area, will be further augmented by access to a photographic and video library. This will again be supplied free to businesses when it becomes available.

Blue Sail identifies the key features which are unique and special to the area as:

It is ‘true’ – a place which is authentic and real
Doric culture – everyday language and music in particular
The scale of the place – its landscapes and seascapes
Location and latitude – big skies, clarity and changing light
Long history – characterised by multitude of castles and royal associations as well as golf and whisky distilleries
A proud international city – unique architecture, with global connections
Importance of the natural world – the elements, wildlife and plant life

“The most successful tourism destinations have a simple story to tell,” says Nikki Morris-Laing (pictured), marketing director of VisitAberdeenshire.

“The ‘Shared Story’ toolkit gives a way of describing the area with a few simple themes and messages.

“It also uses third party endorsements of the area such as National Geographic describing The Cairngorms as ‘one of the last great places on earth’ and The Scotsman newspaper describing the city of Aberdeen as ‘one of the most architecturally distinctive in Europe’.

“It’s important that we identify and all work towards marking out our unique and special qualities to attract an increasing proportion of Scotland’s visitors to our region. We need to reposition our area in the minds of the travelling public so that they see beyond the ‘oil and gas capital of Europe’ nametag; our area is definitely worth visiting for its own sake and we all need to confidently portray this to potential visitors.”

The toolkit gives one over-arching story for the region and also shared stories for Aberdeen, Aberdeenshire and the Banffshire coast, Royal Deeside, castles, whisky, golf, festivals and events, food and drink, and outdoor activities.

Carol Benzie of Aberdeen International Airport says,

“The toolkit is an excellent resource for tourism businesses in the area. It gives everyone a clear direction for how we can all support the key messages being promoted by VisitAberdeenshire by focusing on what is unique and special. We will definitely be using the toolkit to help shape our marketing efforts in the future.”

Giving guidance on tone of voice, the toolkit recommends a conversational tone which is clear and direct; welcoming and approachable; and positive and confident. Businesses are encouraged to use the stories to inspire content in their marketing campaigns including in their websites, across social media platforms, leaflets and brochures and press releases.

Key focuses from the individual shared stories are:

Aberdeen – proximity to the sea, a special light, the city’s two old ‘towns’, off the tourist map
Aberdeenshire and Banffshire coast – a strong community feel, theme of people and place
Royal Deeside – feeling encircled and embraced, majestic scale and natural beauty, royal associations
Castles – range of types/settings, famous and inspirational, strong royal connections
Whisky – sense of place, bringing natural elements to life, off the tourist track
Golf – sense of drama and importance of links and parkland courses, space and light
Festivals and Events – how names of festivals evoke wider themes of latitude, light, royal, coast, nature, culture and belonging
Food and Drink – big brand names, top quality, traditional to contemporary, alchemy of resourceful people and bountiful place
Outdoor activities – abundance of outdoor pursuits, quality of light and air, roam free in all seasons

VisitAberdeenshire, which was created from the merger of three previous destination management/marketing organisations VisitAberdeen, Banffshire Coast Tourism Partnership and Visit Royal Deeside, as well as the Aberdeen City & Shire Tourism Partnership, in April this year prioritised key segments of visitors. These segments, based on VisitScotland research, include natural advocates, engaged sightseers, curious travellers and business extenders.

Focus will be on those visitors who have direct access, including access by flight routes, from the UK, Norway, Germany and The Netherlands.

VisitAberdeenshire is funded by Aberdeen City Council, Aberdeenshire Council, and Opportunity North East, with additional support from Scottish Enterprise. For further information or a copy of the toolkit, contact VisitAberdeenshire on 01224 900490, email info@visitabdn.com or visit www.visitabdn.com.

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City Businesses Join Forces And Target Growth

Aberdeen City, News No Responses »

Dec 012016

With thanks to Ross Anderson, Senior Account Manager, Citrus:Mix

L to R – Jasmine Holdings managing director Danny Cowie with the new company managing director Andrew Hall.

Four leading Aberdeen businesses have joined forces to create a dynamic communications company in the Granite City, the only one of its kind in Scotland, following a six-figure investment.
Aberdeen group Jasmine Holdings has invested around £300,000 in the newly merged business including the purchase and refurbishment of New Jasmine House on Greenbank Place to bring staff together.

It will offer a unique service covering every stage of corporate communications from concept creation to campaign implementation.

A total of 48 employees from print management company, Printagraph, integrated communications agency Citrus:Mix, document solutions provider Revolve Systems, and event management company 46 Degrees are now based in the newly refurbished headquarters in East Tullos.

Their combined experience and skills mean that customers can now benefit from a full range of complementary communications solutions ranging from: brand development, design, public relations, marketing, social media, emergency response, media training, web design, document solutions, print production, corporate gifts, health and safety material, display, exhibition and signage, and event management.

A new brand for the company will be launched early next year and the businesses will continue to trade under their own names until then.

The new company directors, who have all held senior management positions in the merged Jasmine Group businesses, are: Andrew Hall, Danny Cowie, Sean Hills, Keith Adams, Mairi Prior and Morven Mackenzie.

New Jasmine House boasts 7,000 square feet of office space and 3,000 square feet of warehouse capacity which adds to the existing neighbouring Printagraph building capacity of 20,000 square feet.

Jasmine Holdings managing director, Danny Cowie, said:

“The merger of a number of Jasmine Group businesses is an exciting development which means we can now offer our wide range of complementary communications services to customers from one company.

“It’s a unique offering which isn’t available anywhere else in Scotland and will mean an enhanced experience for clients who won’t need to shop around to find the services they are looking for.

“The businesses are all strong, local brands in Aberdeen and our significant investment in New Jasmine House shows our commitment to the area as we look to grow the business in the north-east while also looking to develop further afield as well.”

Andrew Hall, managing director of the new company, added:

“We’re very proud to have concluded the merger which is a very positive move for us and our customers.

“We have significant skills and experience across a range of communications fields which are now based under one roof. The ability to offer new products and services is essential and our new company will offer a comprehensive customer journey for our clients.

“New Jasmine House is a terrific new headquarters and will give us a fantastic platform to showcase the very best of what we can offer and also gives us room for growth as the company expands in the months and years to come.”

James Aitken Engineering Solutions is also part of Jasmine Group but will continue to trade as an independent company.

For more information about Jasmine Group, please visit: www.jasmineholdings.com

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Enhanced Ambassador Scheme Aims To Boost NE Tourism

Aberdeenshire, Information No Responses »

Nov 282016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

A programme designed to encourage professionals and academics to bring high profile conferences and exhibitions to the north east of Scotland will be expanded at an event held on November 30.

The reach of the Aberdeen Ambassador Network (AAN) will be widened at a reception held in the Malmaison Hotel to build on the work undertaken by ambassadors in the region’s business tourism industry.

Industry leaders and academics currently acting as ambassadors promote Aberdeen and Aberdeenshire to professional organisations around the world looking for venues and facilities in which to hold conferences and events.

These ambassadors are all highly respected in their fields, and have the potential to influence the organisers of international conferences and events to bring them to the north east. But lead AAN partner VisitAberdeenshire believes there is potential to expand the programme further.

Jenni Fraser (pictured), business development manager at VisitAberdeenshire, says,

“When people think of business tourism in the north east, they often think only of the energy industry – but our ambassadors work across a wide spectrum of fields, and bring an incredible variety of events to the region.

“The world-leading research carried out in the city’s higher education facilities, agencies and institutes makes our area unique in terms of excellence in a wide variety of disciplines. Organisers are attracted to a region which is a centre of excellence in their field where their delegates will also be able to network with our local professionals and academics. Our ambassadors do a brilliant job encouraging and nurturing relationships with key figures to bring these events to the north east.

“By expanding the Aberdeen Ambassador Network, we will increase the number of ambassadors promoting the region and to bring even more high-profile conferences and events to Aberdeen and Aberdeenshire. This in turn will have a knock-on benefit not just for conference venues, but also for accommodation providers, restaurateurs and tourist attractions as visitors to the area discover all it has to offer.”

The Aberdeen Ambassador Network will focus on attracting new ambassadors over the coming months, encouraging and supporting them in bringing high-profile business and academic events to the region. Through the AAN, partner organisations will support ambassadors by providing a range of services to help at every stage of the process – from BID support and an accommodation booking portal, to pre-event marketing support and visitor information.

One ambassador who has experienced the benefits of the AAN is Professor John Watson, who for the last 10 years has used his work at the University of Aberdeen to bring numerous conferences and events to the region. Earlier this year he received a special recognition award for his work as an ambassador, having attracted major events including the European Optical Society 2012, 3DTV 2013, EurOCEAN 2007, and IEEE Oceans 2007 and 2017 conferences.

Professor Watson says,

“Organising major international conferences requires support and experience, and the Aberdeen Ambassador Network is incredibly forthcoming with both. They have always been very encouraging, and willing to help when bringing any event to the area.

“It is encouraging to hear that the AAN is actively looking for new ambassadors, as Aberdeen and Aberdeenshire have so much to offer and we are currently just scratching the surface. By regularly communicating with colleagues and partners around the world, we can continue to bring international conferences and events to the region.”

The Aberdeen Ambassador Network is a partnership between VisitAberdeenshire, Aberdeen Exhibition and Conference Centre, University of Aberdeen, Robert Gordon University and the James Hutton Institute. For more information, visit www.visitabdn.com/AAN

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