VisitAberdeenshire Archives

City To Host International Netball Event

May 052017

With thanks to Yvette Rayner, PR Account Manager, Frasermedia.

Aberdeen’s world-class sports venue has partnered with national governing body Netball Scotland and VisitAberdeenshire to win the right to host an international netball competition in May, which is expected to bring almost £200,000 into the area.

Aberdeen Sports Village (ASV), which is based in the city’s Linksfield Road, will host Netball Europe, which involves eight national teams, from 11-14th May 2017.

The event is coming to Aberdeen for the third time, with the event having sold out in previous years.

The four-day international Under 21 championship will feature England, Northern Ireland, Wales and Scotland, as well as four developing nations Bermuda, Gibraltar, Israel and The Republic of Ireland, competing in the open challenge section.

Netball Europe will come to Aberdeen in 2017 after a sustained campaign by Aberdeen Sports Village and Netball Scotland, supported by VisitAberdeenshire.

Netball Scotland CEO, Claire Nelson, said:

“We are extremely excited to be back in Aberdeen for the Under 21 Netball Europe Championships 2017 at one of the best facilities in Scotland.

“As we reach the business end of the season, this is a huge event for all of the home nations as this will be our final competition before the Under 21 World Cup in July this year. The players have committed to an intense training programme, both on and off the court, to ensure we have the capability to showcase the sport at international level.”

CEO of ASV, Duncan Sinclair, said:

“It is a superb achievement to bring Netball Europe to Aberdeen. We have worked hard to promote Aberdeen Sports Village as the best venue in Scotland to hold the event. We hosted the event in 2013 and 2015 and it was very popular and sold out quickly.

“There is a huge appetite in Aberdeen for international events and we will work closely with VisitAberdeenshire to attract more such prestigious events to the city. The netball community in the North East is consistently growing and is very active, and I’m sure they will embrace the opportunity to watch international netball on their doorstep and become part of the event.

“With over 100 participants, Netball Europe is expected to bring a significant economical benefit of almost £200,000 to the area. It is a real honour to welcome the eight national teams to Aberdeen, and we are looking forward to some exciting games.

“In 2015, the event sold out with more than 300 tickets per match, and we expect to match that success in 2017.”

Jenni Fraser, business development director of VisitAberdeenshire, said:

“We are pleased that we have been able to help bring Netball Europe to Aberdeen and put the city and the wider region on the international sporting map.

“Players, coaches, officials and spectators who will visit Aberdeen and Aberdeenshire in May will see that the region offers not only world-class sports facilities, but high quality hotels, bars and restaurants, interesting cultural attractions and beautiful scenery. This is exactly the type of event that we want to encourage in the city because of the economic spin-off that it brings.”

Tickets for Netball Europe are priced at £5.50 (adult) and £3.30 (concession) for the Under 21 competition and £3.30 (adult) and £2.00 (concession) for the Open/Invitational challenge. Ticket are available now, from the Aberdeen Box Office, or online at http://bit.ly/2powc1b.

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Aberdeen Festivals Announces New Member Festival

Aberdeenshire, News No Responses »

Apr 012017

With thanks to Julia Heys, Marketing Executive, VisitAberdeenshire.

Scottish Traditional Boat Festival at Portsoy 2010 © Kathy Mansfield

Aberdeen Festivals has announced the addition of the Scottish Traditional Boat Festival in Portsoy to further strengthen its portfolio of local member festivals.

Aberdeen Festivals, set up in 2014 to collectively promote festivals, develop audiences and strengthen the cultural sector, has welcomed the Scottish Traditional Boat Festival to its ranks.

The renowned festival, which takes place from 24-25 June 2017, will join 10 existing and diverse festivals including; SPECTRA, Aberdeen Jazz Festival, Look Again, May Festival, Aberdeen International Youth Festival, TechFest, True North, North East Open Studios, DanceLive and sound.

Roger Goodyear, co-chairman of Scottish Traditional Boat Festival commented:

“Joining Aberdeen Festivals has been on the festival’s horizons since the collective was formed in early 2014. We have since watched the success of Aberdeen Festivals through its facilitation of collective marketing and collaborative efforts to profile the cultural offering of Aberdeen and Aberdeenshire.”

In its 24 year history, the Scottish Traditional Boat Festival has become well known locally and internationally as it uniquely showcases the local marine and cultural heritage of North-east Scotland. The annual festival reports on average 16,000 visitors each year with a high proportion of international attendees.

Roger continued:

“We already have a well-established audience and brand but, of course, there is always room for growth and we are looking forward to the various cross-collaborations with other festivals as well as taking part in the extensive and successful Aberdeen Festivals marketing campaign.”

Festivals in the Aberdeen Festivals group have consistently reported significant increases in audiences and ticket sales. In February this year, SPECTRA welcomed 63,000 visits, up by 28,000 on 2016 whilst Aberdeen Jazz Festival, which took place earlier this month, has already reported a 100% increase in ticket sales.

Steve Harris, chair of Aberdeen Festivals commented:

“Aberdeen Festivals has made substantial strides in its three years of existence. This has been recognised with continued local and private funding, audience and sales increases for each festival and numerous prestigious award shortlisting’s. The addition of the Scottish Traditional Boat Festival to the collective, with its well-connected, high profile festival and large international audience, will bolster this success of Aberdeen Festivals further in profiling the North-east as a top cultural tourism destination.”

Aberdeen Festivals has to date secured private sponsorship from energy company, Nexen, major funding from VisitScotland’s Growth Fund along with ongoing support from VisitAberdeenshire, Aberdeen City Council and Aberdeenshire Council. The group recently secured an E Award, organised by EventIt, for its excellence in digital marketing.

For more information about Aberdeen Festivals, please visit www.aberdeenfestivals.com.

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VisitAberdeenshire Appeals To Stavanger Holidaymakers

Aberdeenshire, Information No Responses »

Feb 022017

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

VisitAberdeenshire’s business development manager Jenni Fraser.

Over 6,000 Norwegian holidaymakers will have the chance to learn all about the north east of Scotland when VisitAberdeenshire heads to the Stavanger Travel Day this weekend. The tourism body will exhibit at the top travel event held in the Clarion Hotel Stavanger on February 4.

VisitAberdeenshire’s business development manager Jenni Fraser and tourism executive Raeanne Farquhar will attend the event, which will allow them to speak directly with Norwegian travellers to reveal everything Aberdeen and Aberdeenshire have to offer.

With multiple airlines operating direct flights between Stavanger and Aberdeen, including SAS and Wideroe, there has never been a better time for Norwegians to visit the north east of Scotland.

Exhibition attendees will even have the opportunity to win a weekend in the Granite City with flights provided by Wideroe. The lucky winners will stay at the Macdonald Norwood Hall Hotel, and will receive tickets to any Aberdeen Festival which coincides with their visit.

Jenni says,

“Norway has long been an important market for tourism in the north east of Scotland, and at just over an hour’s flight time it’s easy to see why. The region is appealing for Norwegians looking for a weekend city break or to explore some fantastic countryside.

“Historic castles and traditional whisky distilleries remain a big draw for Norwegian tourists. From Slain’s Castle in Cruden Bay, which inspired Bram Stoker’s Dracula, to the regal Royal Lochnagar Distillery, nestled in the hills beneath Balmoral Castle, the north east of Scotland certainly isn’t a disappointment.

“But whisky and castles aren’t the only reason that Norwegian travellers make the journey to visit Aberdeen and Aberdeenshire. The fact that there are over 50 golf courses, including impressive links courses along the Aberdeenshire Coast, is a real attraction – the Norwegian Golf Federation, the country’s fourth largest sporting organisation, boasts over 103,000 members.

“World-class outdoor activities in Royal Deeside and wider Aberdeenshire, and a growing reputation for fine food and drink, mean that more and more holidaymakers are considering the north east as a holiday destination. And our cultural offering – including festivals like True North and the Aberdeen International Youth Festival – also provides a unique programme of entertainment that can’t be found anywhere else in the world.

“We look forward to meeting the Norwegian public in Stavanger, and showing them all that Aberdeen and Aberdeenshire have to offer.”

For more information about Aberdeen and Aberdeenshire, visit www.visitabdn.com

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Toolkit Launched To N.E. Tourism Businesses

Aberdeen City, Aberdeenshire, Featured No Responses »

Dec 062016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

An initiative designed to help tourism businesses across the area attract more visitors has been launched by tourism body VisitAberdeenshire.

The ‘A Shared Story for Aberdeen and Aberdeenshire’ toolkit is supplied to businesses free of charge so that they can deliver consistent marketing messages to potential visitors in order to inspire them to come to the region.

The toolkit offers suggestions and tips on how businesses can use common themes, words and phrases, imagery and tone in their marketing materials.

It was developed following in-depth research and a series of industry discussions and workshops carried out by independent consultants, Blue Sail.

It is described as a ‘recipe book’ where businesses can follow the recipe word for word or can adapt the recipes to suit the ingredients they have. The toolkit, which contains some example imagery from the local area, will be further augmented by access to a photographic and video library. This will again be supplied free to businesses when it becomes available.

Blue Sail identifies the key features which are unique and special to the area as:

It is ‘true’ – a place which is authentic and real
Doric culture – everyday language and music in particular
The scale of the place – its landscapes and seascapes
Location and latitude – big skies, clarity and changing light
Long history – characterised by multitude of castles and royal associations as well as golf and whisky distilleries
A proud international city – unique architecture, with global connections
Importance of the natural world – the elements, wildlife and plant life

“The most successful tourism destinations have a simple story to tell,” says Nikki Morris-Laing (pictured), marketing director of VisitAberdeenshire.

“The ‘Shared Story’ toolkit gives a way of describing the area with a few simple themes and messages.

“It also uses third party endorsements of the area such as National Geographic describing The Cairngorms as ‘one of the last great places on earth’ and The Scotsman newspaper describing the city of Aberdeen as ‘one of the most architecturally distinctive in Europe’.

“It’s important that we identify and all work towards marking out our unique and special qualities to attract an increasing proportion of Scotland’s visitors to our region. We need to reposition our area in the minds of the travelling public so that they see beyond the ‘oil and gas capital of Europe’ nametag; our area is definitely worth visiting for its own sake and we all need to confidently portray this to potential visitors.”

The toolkit gives one over-arching story for the region and also shared stories for Aberdeen, Aberdeenshire and the Banffshire coast, Royal Deeside, castles, whisky, golf, festivals and events, food and drink, and outdoor activities.

Carol Benzie of Aberdeen International Airport says,

“The toolkit is an excellent resource for tourism businesses in the area. It gives everyone a clear direction for how we can all support the key messages being promoted by VisitAberdeenshire by focusing on what is unique and special. We will definitely be using the toolkit to help shape our marketing efforts in the future.”

Giving guidance on tone of voice, the toolkit recommends a conversational tone which is clear and direct; welcoming and approachable; and positive and confident. Businesses are encouraged to use the stories to inspire content in their marketing campaigns including in their websites, across social media platforms, leaflets and brochures and press releases.

Key focuses from the individual shared stories are:

Aberdeen – proximity to the sea, a special light, the city’s two old ‘towns’, off the tourist map
Aberdeenshire and Banffshire coast – a strong community feel, theme of people and place
Royal Deeside – feeling encircled and embraced, majestic scale and natural beauty, royal associations
Castles – range of types/settings, famous and inspirational, strong royal connections
Whisky – sense of place, bringing natural elements to life, off the tourist track
Golf – sense of drama and importance of links and parkland courses, space and light
Festivals and Events – how names of festivals evoke wider themes of latitude, light, royal, coast, nature, culture and belonging
Food and Drink – big brand names, top quality, traditional to contemporary, alchemy of resourceful people and bountiful place
Outdoor activities – abundance of outdoor pursuits, quality of light and air, roam free in all seasons

VisitAberdeenshire, which was created from the merger of three previous destination management/marketing organisations VisitAberdeen, Banffshire Coast Tourism Partnership and Visit Royal Deeside, as well as the Aberdeen City & Shire Tourism Partnership, in April this year prioritised key segments of visitors. These segments, based on VisitScotland research, include natural advocates, engaged sightseers, curious travellers and business extenders.

Focus will be on those visitors who have direct access, including access by flight routes, from the UK, Norway, Germany and The Netherlands.

VisitAberdeenshire is funded by Aberdeen City Council, Aberdeenshire Council, and Opportunity North East, with additional support from Scottish Enterprise. For further information or a copy of the toolkit, contact VisitAberdeenshire on 01224 900490, email info@visitabdn.com or visit www.visitabdn.com.

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Festivals Consortium Shortlisted For National Award

Aberdeen City, Aberdeenshire, Featured No Responses »

Dec 062016

With thanks to Julia Heys, Marketing Executive, VisitAberdeenshire.

In light of its continued collaborative work, a group of 10 major North-east festivals has again announced its shortlisting for a national art award.

Aberdeen Festivals, a group formed to bolster the festival product on offer in the region, has been shortlisted for an award at the upcoming Arts & Business Awards 2017.

The shortlist recognises the group’s collective work with local destination management organisation (DMO), VisitAberdeenshire, in positioning the region as an exciting, culturally diverse, place to visit.

The valuable relationship is in the shortlist to win the ‘Placemaking Award’.

Angela Michael, Festivals & Culture Director at VisitAberdeenshire commented;

“We are delighted to have our hard work recognised on such a high-profile scale. The shortlisting reinforces the work this group has undertaken to promote Aberdeen as a culturally distinctive place.”

She continued;

“The successes of this campaign have shown through each of our festivals significantly increased profile and many have reported considerable audience growth. Aberdeen Jazz Festival saw an audience increase of 40% whilst 35,000 people attended Spectra in 2016, compared to the 10,000 that visited in 2015. VisitAberdeenshire’s support, expertise as well as market entry has been pivotal to this.”

The partnership between Aberdeen Festivals and VisitAberdeenshire saw, for the first time, Aberdeen being promoted as a cultural destination. The group, with the DMO’s support, collectively undertook substantial marketing campaigns locally, nationally – across Scotland, as well as London and Newcastle, and internationally – predominantly in Norway.

Steve Harris (pictured), CEO of VisitAberdeenshire and Chair of Aberdeen Festivals added;

“Our collaborative work with Aberdeen Festivals is going a long way towards profiling this region for something other than industry. One of our core goals is to reposition Aberdeen and Aberdeenshire in the minds of our audiences as a creative place, whilst marketing it as a region of cultural prominence. We have already seen great success in profiling the region as a cultural destination and we look forward to continuing this wonderful partnership over the coming years.”

The Arts & Business Scotland award ceremony, which celebrate the most creative and innovative partnerships, will take place on Thursday 23 March 2017, in Glasgow.

Aberdeen Festivals is a cultural initiative representing 10 member festivals and is sponsored by Statoil, and supported by VisitAberdeenshire and Aberdeen City Council. For more information visit www.aberdeenfestivals.com. VisitAberdeenshire is the destination marketing organisation for the region of Aberdeen & Aberdeenshire, further information can be found at www.visitabdn.com.

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ACSTA Nomination Is Music To Festival Co-ordinator’s Ears

Aberdeen City, Aberdeenshire No Responses »

Nov 252016

With thanks to Eoin Smith, Senior Account Executive, Tricker PR.

It’s not often that someone lands their ideal job, but for Kadri Soerunurk her dream of being part of a major cultural festival has become a reality.

Rising through the ranks of the Sound Festival, which finished it’s 2016 programme in early November, Kadri began her journey as a volunteer and is now an integral part of the team that organises the festival every year.

And after enjoying the success of this year’s festival, Kadri has even more cause for celebration – her stellar efforts have been recognised with a nomination in the Regional Rising Star category of the 2016 Aberdeen City and Shire Tourism Awards.

Moving to Aberdeen from her home in Estonia in 2010, Kadri enrolled at Robert Gordon University to study Events Management. As part of her degree, she had to gain at least 100 hours of work experience in events each year – a challenge which she completed in part by working at the Belmont Filmhouse.

But it was a chance encounter with a Sound Festival brochure in a coffee shop that led her onto the path to her dream career.

Kadri (29) says,

“I saw a flyer for the Sound Festival in 2010 and instantly knew it was something I wanted to get involved in. Even if I hadn’t needed to gain experience for my course, I would still have applied to be a volunteer. I got in touch and was offered a front of house role for the 2011 festival, taking tickets and handing out programmes.

“I missed the 2012 festival as I was studying overseas in Limerick, but in 2013 I came back and became more involved with the running of some of the festival events. Every year from then on, my duties increased and I became more involved in the organisation of the festival until I was offered a full-time position on the team.”

The only full-time member of staff on the four-strong Sound Festival team, the position of festival co-ordinator was created when the organisation restructured and Kadri jumped at the chance to embrace this new opportunity.

Kadri explains,

“My work is very varied and no two days are the same, which is perfect for me. Sometimes I’m updating the website and social media, and then the next day I’ll be co-ordinating school workshops which run throughout the year outside of the festival weeks.

“Throughout the festival, I liaise with all the artists and ensure they have everything they need, co-ordinate the logistics of all the rehearsal space required, and make sure everything is where it needs to be in the venues. I also look after the volunteers – having started as one myself, I know how important it is to keep them up to speed.”

Throughout her time with the Sound Festival, Kadri has had many amazing experiences. Her highlight of 2016 was the Freedom o(r) Speech event at ACT Aberdeen which saw musicians from Scotland, Belgium and Norway come together – along with actor Simon Callow – to create a unique performance. Seeing it all come together, she says, was a proud moment.

But one of Kadri’s greatest adventures with the Sound Festival allowed her to travel across the globe. She explains,

“Sound commissioned an opera in 2012 – The Garden – which had toured a bit in London and Berlin. Last summer, it was performed as part of the Edinburgh Fringe Made in Scotland programme, and after seeing the show a promoter from Shanghai wanted to bring it to China in 2016.

“It was a fantastic experience, and a major operation to get everyone there. I had to organised travel, visas and rehearsals for all the performers. The production was presented as a kind of dinner-theatre in Shanghai, which also brought some additional challenges, but it was a great success and an amazing opportunity to visit a country I might not have had the chance to otherwise.”

Festival director Fiona Robertson, who nominated Kadri, says that she has quickly become an invaluable member of the team. She adds,

“As festival co-ordinator, Kadri is part of the external face of the Sound Festival, and she is already hugely respected and trusted by our partners and stakeholders.

“I have rarely worked with someone who is so young, so hardworking and so talented. She contributes more than her weight in gold both in her day-to-day job, and holds her weight against us more experienced staff members in ideas for the future strategic development of the organisation.”

Kadri will face competition from Gemma Cruickshank (VisitAberdeenshire) and Craig Rochester (Eat on the Green) in the Regional Rising Star category of the 2016 Aberdeen City and Shire Tourism Awards. The award celebrates individuals under the age of 30 who have shown initiative and excelled in their tourism organisations.

The winners of each category category will be announced at an awards ceremony and gala dinner on November 25, 2016 at Ardoe House Hotel and Spa, and many will then go on to represent the region at the national Thistle Awards.

For more information about the Aberdeen City and Shire Tourism Awards, visit www.acsta.co.uk

Follow the awards on Twitter @ACSTourismAward or on Facebook at www.facebook.com/acstourismawards

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