Jan 192012
 

By Stephen Davy-Osborne

Nationwide book-retailer Waterstone’s may well be investing in the future by making the change over to e-books and readers, but the announcement that stores are soon to lose the apostrophe from their shop-fronts is what will drag the company into modern times.
– Or at least, that is the idea.

Announcing the change, which enraged the grammar police, Managing Director James Daunt said:

“Waterstones without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling.”

If the humble apostrophe is no longer good enough for a purveyor of literacy, then what place does it have in the fast food chain of McDonald’s or supermarket Sainsbury’s?

Neither of these non academic stores include the apostrophe in their website URLs, yet the apostrophe remains perched precariously between the final two letters on their shop facade, showing that these companies once belonged to a someone.

Indeed, Waterstone’s also was once a family run business, founded by a Mr Tim Waterstone a good 30-odd years ago. He no longer has anything to do with his legacy, nor is a family member at the helm in these uncertain waters. The removal of the apostrophe therefore distances the modern day company from its heritage.

Perhaps a deliberate move. Or perhaps a minimal cost PR stunt, knowing that any misuse or slight made against the apostrophe, which many would argue is integral to the English language, is likely to draw criticism and extensive media coverage. Especially from the Apostrophe Protection Society.

Professor Patrick Crotty, Head of the School of Language and Literature at the University of Aberdeen said:

“Everybody knows what Waterstone’s means, whether there is an apostrophe there or not. I don’t think that anything major is lost. I know some people get very excited about this and write to the Mail and Telegraph and so forth, but I must confess to a certain scepticism about their zeal. But when marking a student’s essay I would want the apostrophes to be in the correct place, because that is part of what we call Standard English.

“The English language has been around for a fair number of centuries, but the apostrophe rule itself has only been around for two centuries. There are some establishments, such as Kings College Cambridge which is far older than the apostrophe rule; and that has always been Kings College without an apostrophe. But these things change over time.”

 

 

 

Sep 212011
 

Students at Aberdeen University on Friday night draped banners around their campus and left messages of protest over the University’s recent decision to increase fees for so-called rest-of-UK (RUK) students to £9,000, making a degree from Aberdeen for RUK students more expensive than from a degree from Oxford or Cambridge. NineEight Aberdeen reports.

The night before thousands of new students were due to arrive for Freshers week, a banner comparing the £9,000 yearly RUK fees with the Principal’s salary of £260k was dropped from the University’s iconic arches and messages chalked around the campus proclaiming support for recently announced strike actions and objecting to what many see as the creeping privatisation of Higher Education in the UK.

This summer has seen Universities across Scotland hike up tuition fees for English, Welsh and Northern Irish students, ostensibly in response to the last winter’s decision by the Coalition Government to increase the cap on tuition fees to £9,000 a year.

The action at AberdeenUniversity also follows students from across Scotland occupying a lecture theatre at Edinburgh University in response to the increase of RUK fees there.

A spokesperson for the group, NineEight Aberdeen said:

“These changes to Higher Education funding systems, as with the changes to public sector pensions, are absolutely not necessary and are driven by a government of millionaires, who incidentally all received free University education, intent on widening the already disgraceful chasm of social inequality.”

“This is a protest against the reckless decision of the SNP Government to increase the cap for RUK fees to £9,000, but also against the wider austerity agenda the Westminster Coalition Government is pursuing. The spiraling youth unemployment statistics speak clearly for the failure of these policies and Universities should be fighting tooth and nail against them. Instead, we have University managements all too eager to administer cuts, fee increases and privatisations under the guise of having their hands forced.”