Aug 252017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

We’ll drink to that! Countdown on to Speyside food and drink festival.

If you’re looking for beer that promises to be – in the words of a Speyside brewer – a refreshing change from “mass produced mouthwash” or cool ideas like adding a slice of apple, rather than a wedge of lemon, to enhance a gin and tonic, then Spirit of Speyside: Distilled is the place to be.

Keith Brewery and Caorunn Gin feature in the 30-strong line up of exhibitors taking part in the two-day celebration of the region’s gastronomy on September 1 and 2 at Elgin Town Hall.

Spirit of Speyside: Distilled offers the chance to meet the producers – like the chocolate maker from Favour-it Flavours who is isn’t afraid to experiment with new tastes, with crushed Oreo, caramel biscotti and jelly bean being among the most recent trials, and she’s never short of volunteers to help with a spot of new product sampling.

Find out the best cuppa to start the day, with Cairngorm Leaf and Bean and discover how Macleans Highland Bakery add a twist to their oatcakes offering ranges that have a touch of chilli, haggis, seaweed and black pepper or vanilla.

Bartenders, baristas, brewers, whisky makers and foodies will be there so expect to find samples and tastings, demonstrations, food and drink pairings, storytelling and masterclasses.

It’s the second of the new-breed event celebrating the vibrancy of Speyside’s food and drink producers, from artisanal operators to the globally renowned drinks brands.

It seeks to show the region’s wide range of gourmet delights with surprising flavours from alternative producers who, alongside the region’s well-known whisky brands, are keeping the region at the fore of the Scottish food and drink scene.

The craft producers join the big hitters and they all have one thing in common – people passionate about making great tasting food and drink.

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

Festival chairman James Campbell said:

“A new generation of people want to seek out artisanal products while enjoying the produce of pioneering businesses that placed the region on the food and drink map.

“What makes Distilled stand out is that food and drink producers come together under one roof. There are so many great food and drink companies operating in the region and this event is a good way of highlighting that diversity while making it easily accessible to visitors.

“It’s a chance to discover new tastes and products, and to try some punchy tastes and flavours, some of which may be familiar and some which will be new. Tickets are selling fast and places are limited so pre-ordering them is the best way to ensure you don’t miss out.”

Distilled is sponsored by Bruce Stevenson Insurance Brokers and runs over four sessions, from 1-5pm and 6-10pm on both the Friday and Saturday. Tickets are priced at £20 and this includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be on sale.

For more information and to book tickets, visit www.distilled.scot

Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

 

Aug 202017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Spirit of Speyside: Distilled is a celebration of the region’s whisky, gin, beer and food.

Glasses are being raised for the return of Spirit of Speyside: Distilled – a celebration of the region’s favourite drams with a dash of food, gin and beer added for good measure.

The mini-festival, which brings together Speyside’s leading distillers under one roof and on their own doorstep, is being held for the second year running.

Speyside is the beating heart of Scotland’s whisky industry: it is home to more than half of the country’s distilleries and a host of internationally renowned brands.

Many of those will be taking part at the event, which takes place from 1 – 2 September in Elgin Town Hall.

Visitors will have the chance to taste whisky from the distillers attending, but Spirit of Speyside: Distilled has much more to offer than malts. It will also feature local gin distillers, breweries and food producers.

The event reflects the broad range of food and drink on Speyside, and global companies will exhibit alongside small producers that are just starting out. There will be an opportunity for visitors to sample all that they have to offer.

In addition to visiting the dozens of exhibition stands, those who go along will have the opportunity to attend masterclasses on a wide range of topics related to Speyside whisky, gin, beer and food – some of which will feature exclusive and rare malts – led by industry experts.

Spirit of Speyside: Distilled is split into four separate sessions taking place from 1pm-5pm and from 6pm-10pm each day. Tickets for each session cost £20 – masterclasses are an additional £15 – and include vouchers for six 10ml tasting samples of whisky, gin, or a tasting measure of beer, a Glencairn crystal nosing and tasting glass and a lanyard.

Tokens, costing £1, will be available at the event and these can be used to taste an extensive range of additional samples.

Tickets are on sale on the website www.distilled.scot

Spirit of Speyside: Distilled is active on social media at facebook.com/distilledscot and on Twitter and Instagram @distilledscot

Distilled is an offshoot of the Spirit of Speyside Whisky Festival, which has been running for almost 20 years. The Festival takes place over the early May bank holiday weekend each year and comprises around 500 events across the Speyside area.

Spirit of Speyside: Distilled
1-2 September, 2017
Elgin Town Hall. Speyside, Scotland

Entry: £20 per ticket

Aug 112017
 

Food and drink producers blend together to give festival fans a taste of Spirit of Speyside: Distilled. With thanks to Esther Green, Senior Account Executive, Tricker PR.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky

Beer, beetroot and berry-flavoured gin – it’s an unusual combination but some of Speyside’s best food and drink producers are about to blend together for an event that will tantalise tastebuds. Over 30 exhibitors have confirmed they will be taking part in Spirit of Speyside: Distilled – a celebration of the region’s gastronomy – next month.

Small producers such as Simpson’s Ice Cream, Berry Good Gin, rum distillers Beach Craft Spirits, Spey Valley Brewery and chocolates from Favour-it Flavours will set up alongside globally renowned brands including Baxters, The Glenlivet, Walkers Shortbread and The Macallan for the two-day event.

Spirit of Speyside: Distilled, which is staged in Elgin Town Hall on September 1 and 2, is an off-shoot of the popular annual Spirit of Speyside Whisky Festival.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky.

Festival chairman James Campbell says the fact that Distilled blends together household names with small one-man operations proved to be a real talking point at last year’s inaugural event, and organisers are delighted to introduce new exhibitors this year.

He adds,

“It is only when so many food and drink producers are gathered together under one roof that people really begin to realise how many fantastic companies we have operating right here on our own doorstep.

“The feedback we got from visitors last year was that they really enjoyed being able to wander around, sampling cocktails, gin, whisky and beer and getting a taste of the food that has also put Speyside on the map.

“And, of course, it is a great opportunity for them to come face to face with the people who are critical to our food and drink industry – the master distillers, distillery managers and innovators – which is also a hallmark of the main Spirit of Speyside Whisky Festival.”

As well as producers, visitors to the event will be able to enjoy the products served up by some of Speyside’s best bars and eateries. The Copper Dog – part of the Craigellachie Hotel – will be re-created in the hall’s Supper Room and will have cocktails flowing, live music and food.

The Station Hotel, Rothes, will have a team of mixologists on hand to pour its signature range of whisky and gin cocktails – including the specially created ‘Distilled’ in honour of the event – while Elgin-based bar The Drouthy Cobbler will be giving visitors a taste of what it provides along with some Speyside-themed street food.

And – showing that Speyside is not all about hills and glens – the team at Harbour Lights in the coastal town of Lossiemouth will be showing off local seafood by serving up smoked salmon canapes and other treats.

In addition to the wide number of exhibitors, there is a programme of masterclasses giving visitors the chance to enjoy rare and cask strength drams, learn how to pair food, and discover more about Speyside’s other drinks producers. Tickets for masterclasses must be bought in addition to entry tickets.

Distilled, which is sponsored by Bruce Stevenson Insurance Brokers, will run for four different sessions, one from 1-5pm and one from 6-10pm on each day. Tickets are priced at £20 which includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be available to buy.

For more information and to book tickets, visit www.distilled.scot Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

Jun 162017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Following the soaraway success of a festival launched last year to celebrate one of Scotland’s most fruitful food and drink regions, Spirt of Speyside: Distilled is to return – with an even greater range of home-grown flavours.

World leading drinks brands will join small artisan producers for the weekend festival at Elgin Town Hall on September 1 and 2 in a showcase of Speyside’s finest whisky, gin, beer and food.

Classic drams will be served up alongside contemporary cocktails with speciality coffee to try alongside grown-up fudge.

This year’s event has been extended to cover two floors of the venue with even more opportunities to sample food and drink and meet the producers passionate about Speyside and its produce.

It’s not just about the tastes that makes the Speyside region  – home to more than half of Scotland’s malt whisky distilleries – renowned across the world for its food and drink. Distilled gives opportunities to experience and learn more about the flavours, through a range of tutorials or ‘masterclasses’ staged by experts.

Tickets for Distilled go on sale on at 9am on Friday, June 16 and with limited places available, food and drink lovers are urged to get in quick to ensure they don’t miss out.

Distilled is delivered by the same team behind the world-famous Spirit of Speyside Whisky Festival and the inaugural mini-festival went down a treat with audiences last year.

Festival manager Pery Zakeri says,

“Distilled is a melting pot of fantastic flavours and wonderful personalities sharing their enthusiasm for fine food and drink. It offers the chance to enjoy so many different tastes, as well as broadening knowledge of food and drink through our menu of masterclasses.

“We were delighted with the feedback from our inaugural event last year, which introduced a much younger audience to Speyside’s food and drink offering, and we are building on that with this year’s offering.

“We are proud to be playing a lead role in championing the region’s booming food and drink industry by bringing producers and the public together under one roof in celebration of the Speyside larder.”

Distilled drew gastronomes from all over Scotland as well as  visitors from overseas who wanted to be part of first festival of this kind to be held in Speyside. The big global players of the drinks industry stood shoulder to shoulder with small, up-and-coming producers in a mix that went down well with audiences.

Masterclasses ranged from the chance to sample rare and cask strength drams, to cocktail making and food pairing. A range of masterclasses are being offered again this year, costing an additional £15 per person, with full details of the range and times to be announced on the event website.

This celebration of Speyside’s food and drink features four different sessions and these take place from 1-5pm and 6-10pm each day. Tickets are priced at £20 which includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. There will also be festival merchandise available to buy.

For more information and to book tickets  visit www.distilled.scot

Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

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Jun 022017
 

Portsoy’s Sail Loft Bunkhouse. Review and photographs by Duncan Harley.

When newspaper columnist Cuthbert Graham wrote about Portsoy, way back in 1963, he commented that the town was one of the most progressive communities on the Moray Firth.
In his travel column, This is My Country, he wrote about the “triumphant success” of the town’s efforts to encourage tourism.

He was quite correct and the town, nowadays a bustling coastal resort and popular stopover on the 6200km-long North Sea Cycle Route, has steadfastly continued to pursue a policy of encouraging community run tourist orientated enterprise.

Alongside attending the hugely successful Portsoy Boat Festival visitors can take part in traditional music and dance workshops at the Salmon Bothy and boatbuilding courses at the Boatshed. Tourism in the town received a welcome extra boost when film makers chose Portsoy as a location for the recent remake of the Ealing comedy Whisky Galore.

Alongside leads Eddie Izzard and Gregor Fisher, many locals appear as extras in the film and at the recent Portsoy Premiere, held in the loft-space of the Salmon Bothy, film-goers were encouraged to get into the spirit of the performance and dip into some whisky-flavoured ice cream. Publicists had, after all, promoted Portsoy’s Whisky Galore connection by nicknaming the town The Village of the Drammed!

Visitor accommodation in the town received a boost this year with the opening of the newly renovated Sail Loft Bunkhouse. Situated on the Back Green near the caravan park, the Sail Loft has had a long and varied history.

Formerly a sail making factory, the Category B listed building dates from the 18th Century and sits within a former industrial site used for the processing of flax and the manufacture of rope. When the demand for sails declined and the rope-works closed the Sail Loft buildings gradually fell into ruin.

In 2006 the North East Scotland Preservation Trust acquired the property from the Seafield Estate and work began to bring the derelict structure into productive use as bunkhouse accommodation for visitors to Portsoy. After 11 years of planning and renovation, the keys to the building were formally handed over to Portsoy Community Enterprise in January 2017. Additional loan funding came via the Architectural Heritage Fund.

Offering high quality self-catering accommodation at reasonable rates, the new 25 bed facility offers visitors to Portsoy a unique hub from which to explore the Moray coastline.  Facilities Assistant Susan Rayne explains:

“Users so far have included cyclists, walkers and families. This weekend we even have a group of divers staying with us.”

Susan is one of a team of three involved in the day to day management of the Sail Loft and is by all accounts fully integrated into the local community.

Alongside her bunkhouse duties she serves as a volunteer fire-fighter and is a keen member of the local women’s rowing group, the Portsoy Skiffettes. Another claim to fame is her role as official chauffeur to Whisky Galore star Eddie Izzard during the location shooting of the movie in Portsoy.

“The buzz in the town was just amazing” she recalls

“Eddie Izzard was very open with the locals and was really interested in finding out about the area.”

It emerged that Eddie was due to perform at Versailles after the Whisky Galore shoot and  Susan recalls that he was amazed to discover that fireplaces in the Palace of Versailles are rumoured to be faced with Portsoy Marble.

Although the Sail Loft is clearly bunkhouse in nature, the new facility offers up-market self-catering accommodation. Guest rooms are simply but pleasantly furnished with white décor throughout. Named after local landmarks, the room plan reads like a who’s who of the Portsoy coastline. Red Rock, The Pointie and The Breeks are just a few. On our visit we stayed in The Dounie.

The design of the building does not allow for panoramic views of the sea but the slanted Velux windows do let in both the sound and the smells of the ocean and provide a welcome change to the typical hotel room hum of the air-conditioning unit. Those wanting to check out the view should either nip outside or, heaven forbid if you are female, check out cubicle three in the downstairs men’s showers where you can view the bay in all of its glory.

Catering-wise, the open-plan kitchen and dining area is more than adequate. Two 4 ring hobs are complimented by micro-waves, kettles and an ample supply of toasters. Pots and pans, dishes and cutlery are all provided and the only onus on residents is to leave the kitchen as you might wish to find it. I was pleasantly surprised to come across an orphaned cafetiere abandoned by a previous guest and made full use of it.

The Sail Loft lounge boasts a wood burning stove and is perfect for family get-togethers or business seminars.  Alongside a video-projector there are lots of local books, toys and games to keep everyone entertained in the evenings. A drying room, secure cycle storage, a fully equipped laundrette and an outside wash down area for boots or bicycle cleaning complete the line-up and this VisitScotland 4 star hostel even boasts a wood fired hot-tub.

On the night of our stay a group of divers were firmly ensconced in front of the roaring wood-stove planning the next days dive while a group of teachers enjoyed the warmth of the outdoor hot-tub.

All in all this new facility ticks the boxes although it would have been nice to have the option of sitting behind glass while taking in the sea view. But, as I said previously, there’s always cubicle three in the men’s showers!

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Sep 162016
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

distilled-14

Speyside’s finest food and drink were the perfect mix at the first Spirit of Speyside: Distilled.

The first mini-festival drawing Speyside’s finest food and drink producers together in one central venue has been toasted a success, after hundreds of people turned out to ensure it got off the best possible start.
Organisers of Spirit of Speyside: Distilled are in high spirits after finding that mixing the region’s finest whisky with gin, beer and food went down a treat with audiences.

Large crowds of people flocked to Elgin – the largest town in the region –  where some of the region’s most coveted and iconic brands stood shoulder to shoulder with smaller producers growing in name and reputation to showcase the ingredients that make the region a delight for food and drink lovers.

Over three days, four sessions at Elgin Town Hall provided audiences a delicious flavour of Speyside.

As well as visiting different stand holders to sample food and drink, visitors could meet the people behind the products, including master distillers and brand ambassadors. There were a range of specialist masterclasses covering topics from cocktails to food pairings and there were new, rare and cask strength drams, and insights into the art of whisky, gin and beer making led by experts in their craft.

Billed as ‘one region under one roof’, the 30 plus exhibitors included a range of distilleries responsible for producing world famous brands like Aberlour, Benromach, Cardhu, Cragganmore, The Glenlivet, Glen Moray, Benromach, Macallan, Glenfiddich and Glen Grant. There were also craft breweries, gin makers, and specialists in shortbread, ice cream, soup, coffee and tea, bakery and tablet making and more.

Spirit of Speyside: Distilled manager Pery Zakeri said:

“We had fantastic crowds and there was a great atmosphere. People turned out with their friends to enjoy a range of excellent flavours and they weren’t disappointed. It was a really relaxed environment and we had people from the local area who said that seeing all the food and drink businesses in one venue really brought home the range of great tastes there are in Speyside.

“Others travelled from further much afield including Canada, the USA, Norway and Germany in order to be part of our first festival of this kind and they equally enjoyed the experience.

“It was heartening to see the best of Speyside’s food and drink industry come together, from the big names in the drinks business that have a global following to smaller producers that may be less known outwith the local area.

“Whisky is of major importance in Speyside, but I think this festival has helped show that it is very well complemented by the gin, beer and food producers who joined us in showcasing Speyside’s local larder.”

The offer of free entry to anyone sharing a name with a Speyside distillery failed to find anyone with the same moniker to any one of the area’s 50 plus distilleries – not even a Glen Keith, Glen Grant or Tam Dhu.

The mini-festival is an offshoot of the renowned Spirit of Speyside Whisky Festival which takes place around the first bank holiday weekend in May and organisers will now be shifting their focus to preparing for this major event which draws thousands of people from all over the world to Speyside for a five day celebration of the amber nectar.

The 2017 festival takes place from April 27 – May 1 at venues across Speyside, and while the full programme is still being worked on, will include talks, tours and tastings, heritage walks, a whisky school, whisky with food pairings, whisky menus and more. In all it is likely there will be around 500 events over multiple venues.

Jul 082016
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Cargo small

Checking the cargo before making tracks for Spirit of Speyside: Distilled are Steve and Ros Rhodes of the Keith and Dufftown Railway.

Tickets are about to go on sale for a brand new drinks festival that unites, for the very first time, Speyside’s famous whiskies with the region’s award-winning brewers, gin makers and food producers.
Spirit of Speyside: Distilled, from the world-renowned Spirit of Speyside Whisky Festival, will bring together an array of great flavours through drinks, food and masterclasses contained within one weekend and at one venue.

The ticketed event takes place for the first time at Elgin Town Hall from September 9-11.

Entry to each session will be limited and demand for tickets, which will go on sale at 9am on Friday, July 15, is expected to be strong.

While whisky is the region’s most famous export, Spirit of Speyside: Distilled brings together new partners to champion the area’s food and drink, and masterclasses will offer some very special experiences to sign up for.

There will be the chance to try some very special whiskies, gins and beers; learn about pairing whisky with food; join a mini-mixology session using botanical gins and liqueurs or enjoy cocktail making demonstrations.

As visitors browse round, they’ll meet Speyside’s drinks industry stars, people passionate about their products, including experienced distillery staff and brewers who will talk through their ranges and offer samples.

Having sampled, visitors will be able to purchase their favorite bottles to take home through a retail shop organised by specialist outlet The Whisky Shop Dufftown. And there’s plenty more to explore in the home of malt whisky with over 50 distilleries nearby.

The experience will be different to that delivered by the five-day Spirit of Speyside Whisky Festival which offers over 500 different events at venues across Speyside in the first weekend of May. Organisers believe the smaller, centrally located event will appeal to those who want to enjoy and learn more about Speyside’s whiskies, gins and beers but don’t want to plan an itinerary to attend a larger event at many different venues.

Pery Zakeri, festival manager, says,

“If you could serve up Speyside in a glass then Distilled has to be as close as it comes.

“We hope to attract a new, younger audience because Distilled will have a broader appeal and will offer a unique chance to see whisky companies side by side in their home region.

“Speyside is regarded as the malt whisky capital of the world but whatever your drink of choice, come and have your eyes opened to just how many different producers there are here. Grab your friends, book your tickets and head to Elgin for a great weekend.”

Spirit of Speyside: Distilled’s main sponsor is Bruce Stevenson Insurance Brokers. Highlands & Islands Enterprise has helped to get the event off the ground.

Warehouse cases smallRepresenting Speyside whisky will be The Glenlivet, Aberlour, Benromach, Cardhu, Cragganmore, Glen Moray, Gordon & Macphail, Glen Grant, Glenfiddich, The Macallan, Strathisla, Murray McDavid, The Balvenie, Speyburn and Tomintoul.

Gin makers Caorunn, Gordon Castle and El:Gin and fruit infused gin company Berry Good will be there along with local craft beer companies Windswept Brewing, Spey Valley Brewery and Speyside Craft Brewery.

Tempting bites will be showcased by Speyside’s top companies, including Walkers Shortbread Ltd, Baxters, Associated Seafoods, Ashers Bakers, Macleans Highland Bakery, Cairngorm Leaf and Bean, Berry Good, Iain Burnett Highland Chocolatier, Balvenie St Ice Cream and Aunt Marie’s Kitchen.

Tickets will go on sale at 9am on Friday 15th July priced £20.

The ticket price includes entry, a lanyard, vouchers for five 10ml tasting samples of gin or whisky, a voucher for a tasting measure of a beer, a Glencairn crystal nosing and tasting glass and a light snack, featuring the best of local produce, prepared by event caterers, Good Highland Food.

There are four different sessions over the course of the weekend and these take place on September 9 from 7-11pm; September 10 from 1-5pm and 7-11pm and on September 11 from 12-4pm.

There are limited places for masterclasses, full details of which are available on the Spirit of Speyside: Distilled website – www.distilled.scot – where tickets can also be bought. Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot and Google+.

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May 052016
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR

SOSWF Whisky Galore 4 SmallThe final drams have been sipped at the 2015 Spirit of Speyside Whisky Festival – but organisers are already preparing to do it all over again. The curtain came down on over 500 events on Monday ( 2nd May) and now the team behind the world famous Festival are putting plans in place for a second event in the early autumn.

The Spirit of Speyside Whisky Festival took place over five days in the heart of Scotland’s best loved whisky producing region, drawing thousands of visitors from home and abroad for a programme combining the country’s national drink with music, food and fun.

New records were set when tickets went on sale for the Festival’s biggest ever programme earlier in the year. Festival chairman James Campbell says this year’s gathering in whisky’s spiritual home was one of the best on record.

He commented,

“It will take us a little bit of time to find out what the overall numbers were, but the area was extremely busy for the full five days and, most importantly, everyone I saw and spoke to had nothing but great things to say.

“To see people at these events thoroughly enjoying themselves makes worthwhile all the planning and hard work of our volunteer directors, of the Festival manager and of all the other people who give up their own time to ensure the Festival is a success. Knowing visitors will leave the area with very special memories is hugely rewarding for all of us.

“I personally met visitors from over a dozen different countries – some who have been coming for years and others who were visiting for the first time – and it was really special to see all these visitors having such a great time side by side with local people.

“I think visitors are always surprised by the huge range of different events, and the fact that they can have access to the people who are involved in the very heart of our whisky industry. I don’t think any other whisky festival in the world can offer what we can.”

All eyes are now on Spirit of Speyside – Distilled, which will take place in Elgin Town Hall on September 9 to 11. It will bring together Speyside’s whisky producers under one roof on their own doorstep for the very first time.

The event will also include local gin and craft beer, along with a wide range of food producers, showing off the huge extent of Speyside’s larder. Spirit of Speyside – Distilled will be split into four sessions over the three days, with tickets being sold for each session.

It is hoped that the event will initially attract a more local audience, but in time Spirit of Speyside – Distilled will also become a destination for the many international visitors who attend the main event in May.

James adds,

”The Spirit of Speyside Whisky Festival has grown to become a phenomenal event, but we felt that it was time to add a second event which did not require visitors to undertake a great deal of itinerary planning.

“We chose Elgin for the location because it is the transport hub for the area, with excellent rail and road links. People can come for one session or the whole weekend, but still enjoy the spirit – and welcome – for which Speyside is famous.”

Tickets for Spirit of Speyside – Distilled will go on sale within the next couple of weeks via the website www.spiritofspeyside.com. The Festival is also active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter and on Instagram.

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Apr 012016
 

Speyside farmers launch bid to produce beef to rival world famous Kobe beef from Japan. With thanks to Eoin Smith, Tricker PR.

Monday 28th March 2016, Aberdeen, Scotland, SOSWF urging cattle farmers to follow the lead of Japanese producers of Kobe beef, but instead of drinking beer, Speyside cattle will be fed draff from distilleries, drink whisky, and will have traditional Scottish music played to them. Pictured: Ann Miller, Spirit of Speyside Whiskey Festival. (Photo: Ross Johnston/Newsline Media)

One of the Aberdeen Angus herd cannot wait to get his daily dram from Spirit of Speyside Whisky Festival director Ann Miller.

Farmers on Speyside are being urged to lead a fight back for the Scotch whisky industry after a Japanese malt was named best in the world – by feeding their cattle a daily dram.

A nip of our national drink – coupled with a diet of high quality feed from distillery by-products – could produce meat so succulent and tender that it will rival Japan’s famous Kobe beef.

And it is thought that playing cattle upbeat traditional Scots music, in much the same way that Kobe herds enjoy classical sounds, will further enhance the quality of the beef.

Now there are calls from organisers of the world renowned Spirit of Speyside Whisky Festival for local farmers to help further trial the theory.

Thousands of visitors from all over the globe visit the annual Festival, and organisers are concerned about the level of attention being focused on Japanese whisky.

Ann Miller, a director of the Spirit of Speyside Whisky Festival, says,

“We do not believe there is anywhere on earth that produces better malt whisky than Speyside – and millions of whisky drinkers agree.

“We were genuinely shocked and dismayed when Yamazaki was named the best whisky in the world, but we are firm believers in the old adage of don’t get mad, get even.

“And that is exactly what we intend to do. All the signs indicate that introducing Speyside malt into a cow’s diet and using animal feed created from distillery by-products gives the meat a lovely, whisky-tinged flavour.”

The incredible discovery was made by Speyside farmers Ali Rolfop and Joe King, who have a herd of Aberdeen Angus cattle.

They were mucking out a byre one evening on their farm, Ure Gullybale, near the distillery town of Keith and poured a bottle of single malt Scotch into a water trough.

Ali explains,

“I’m a big fan of two of Speyside’s most famous products – malt whisky and traditional music – and so I decided to share these with our cattle.

“The next day, we noticed their coats were shiny and their eyes were bright. We’ve since been sharing a bottle of malt with them and we even have some local fiddlers come down to perform. We tasted the beef from the herd for the first time a couple of weeks ago and it is sensational – there is definitely a hint of whisky in the meat.”

The Spirit of Speyside Whisky Festival takes place from April 28 to May 2 and is one of the biggest events of its kind anywhere in the world. It comprises almost 500 different events, from distillery tours to whisky tastings, from ceilidhs to comedy nights, and from whisky themed dinners to outdoor events.

Ann adds,

“With all this focus on Japan, I suppose we are a little worried that the thousands of visitors who fly in from all corners of the globe to enjoy our Festival might be tempted to go there instead.

“But while Japan may have been able to produce some decent drams, it doesn’t have the history and heritage of Scotch whisky. We’ve been producing the best whisky in the world for generations – no beef about it – and while they have learned how to make whisky from us, we’re now learning from their farming techniques.”

Tickets for all events in the 2016 Spirit of Speyside Whisky Festival programme are available to buy now at www.spiritofspeyside.com The Festival is also active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter and on Instagram.

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Feb 042016
 
SOSWF Whisky Galore 4 Small

You’ll find whisky galore here….X marks the spot for the nation’s treasure.

With thanks to Account Director, Tricker PR

New ticket sales record set as Spirit of Speyside Whisky Festival events go on sale to whisky-loving public

Ticket sales for the 2016 Spirit of Speyside Whisky Festival have set new records, with over 2,700 tickets valued at almost £75,000 being bought within the first hour of their launch this week.

Just 10 minutes after the website went live on Tuesday (February 2) transactions reached the same level that took an hour to achieve in 2015, while the same amount of sales in an hour took 24 hours on last year’s opening day.

Over 60 events in the packed programme taking place in whisky’s spiritual home from April 28 to May 2 have already sold out, and many more have limited availability. The events attracts thousands of visitors to Speyside to raise a glass to Scotland’s national drink.

Visitors from the UK, Europe and North America have been the driving force behind the sales, with whisky lovers from as far afield as Bahrain, Australia, Japan and India also snapping up tickets on the opening day.

Festival manager Pery Zakeri says the phenomenal demand has taken everyone surprise, and there seems no sign of sales slowing down.

She adds,

“We have had ticket sales from a total of 22 different countries and in the first 24 hours of going live we had reached a sales value of over £91,000. 

“I think this just goes to show how eagerly anticipated the Festival is this year. We have garnered a fantastic reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.

“As with previous years, the exclusive distillery tours have sold out first. The real whisky aficionados are always looking for very special experiences that are only available at the time of the Festival, so tours of distilleries not normally open to the public, such as Strathmill and Dalmunach, were snapped up within minutes.

“However, with 467 different events on the programme from whisky tasting and blending experiences and from heritage walks to traditional ceilidhs, there are still plenty of tickets available.

“The beauty of the Spirit of Speyside Festival is that it is small enough to be incredibly friendly and welcoming, but big enough so that there is something for everyone. But we’d urge anyone thinking about coming to book their events soon as tickets are selling very quickly indeed.”

The Festival is taking part in Scotland’s Year of Innovation, Architecture and Design, and many of the events are focused on the theme. There will be the chance to enjoy drams against the background of stunning architecture, and visitors will learn about the innovation born in the region which is home to the world’s best-loved whiskies.

Paul Bush OBE, VisitScotland’s Director of Events, says,

“The Spirit of Speyside Whisky Festival is always a massively popular event with visitors from around the world and we are delighted to see so many people eager to take advantage of the opportunity to sample this unique aspect of Scotland’s history and culture in 2016.

“Much more than simply whisky tasting, the Festival celebrates Scotland’s national drink with an exciting and innovative programme of events, and we’re confident that the hugely encouraging sales over these first 24 hours will be maintained ahead of the Festival over the coming months.”

Along with helping whisky fans organise their itineraries and finalising details of the Festival, organisers are balancing that with planning their new mini-festival in the autumn.

It takes place from September 9 to 11 at Elgin Town Hall, and will bring many of the region’s whisky producers together under one roof on their own doorstep from September 9 to 11. Tickets for that event are due to go on sale after the main Festival in May.

Tickets for all events in the 2016 Spirit of Speyside Whisky Festival programme are available to buy now at www.spiritofspeyside.com The Festival is also active on FacebookTwitter and on Instagram.

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