Mar 062014

With thanks to Jennifer Kelly, Senior Account Executive, Tricker PR.

Inaugural North East Conference Gives Platform for 200 Local Businesses To Improve Their Customers’ Journey

Marischal RegOnline v2_crVisitScotland Chairman, Mike Cantlay, will be one of three keynote speakers at a tourism conference in the north east for 200 delegates on 26th March 2014. Tourism businesses from across Aberdeen City and Aberdeenshire will attend the inaugural Aberdeen City and Shire Tourism Conference which will be held at the Thistle Altens Aberdeen hotel.

The event will inspire businesses to improve their customer’s journey through a series of keynote speeches and interactive workshops on topics as diverse as Finance for Growth, Small Business Marketing with Google Analytics and Digital Marketing with Social Media.

Mike Cantlay’s fellow keynote speakers will be Robert Gordon, head of European Golf Tour tickets and Susan Crawford, Director of the Institute of Innovation, Design and Sustainability at Robert Gordon University.

Commenting on his presence at the event, Mike Cantlay says,

“As Scotland prepares to welcome the world this year, with a range of global events including the Glasgow 2014 Commonwealth Games, The Ryder Cup and Homecoming. The North East is playing host to a wide variety of Homecoming events as well as the Scottish Open taking place at Royal Aberdeen this year, therefore I would encourage tourism businesses across the North East to sign up for this event.”

“As well as hearing from some digital experts, this event offers a great opportunity for businesses to learn how they can improve their customers’ journey and in turn benefit from this exceptional year for Scottish tourism.”

Bookings are now open for the event which is being organised by the Aberdeen City and Shire Tourism Partnership. Businesses pay just £30 (ex VAT) to attend the full day conference. However, fifty free places are available to microbusinesses which are below the VAT registration threshold.  Online booking for the conference and individual workshops is available.

In addition to the key note speakers, delegates will have the opportunity to choose two workshops from a menu of eight sessions.  The event will be chaired by Claire Bruce, Chair of Aberdeen City and Shire Tourism Partnership.

Claire Bruce who says,

“There has never been a more opportune time for tourism businesses in the north east to maximise their opportunities. We have unprecedented new development of hotels in the city and a significant increase in regional UK and international flights including from Germany and Scandinavia. Aberdeen is a gateway to Royal Deeside, castle and whisky country as well as to the rich and diverse coastline. However, tourism businesses need to grasp these opportunities and to ensure that their customers are receiving the highest quality of services from the start of their ‘journey’ to the end.”

“Marketing needs to be more focused …and more electronic! Customer service has to be world class and our guests expect to sample the best of our fabulous local produce. We have brought together speakers and workshop hosts who will all help north east businesses to realise their full potential along with a welcome chance to network with others in the tourism industry and learn skills from industry professionals.”

The day will also include opportunities for networking during the breaks and over a hot buffet lunch. Attendees will also have the chance to pick up useful literature and tourism related publications.

Follow the Aberdeen City and Shire Tourism Conference on Twitter @acsatp2014 for regular updates.

For more information, please contact:
Jennifer Kelly, Senior Account Executive, Tricker PR
01224 646491,

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