Feb 142014

With thanks to Jennifer Kelly, Senior Account Executive, Tricker PR.

Marischal College hero shot v4aVisitScotland Chairman, Mike Cantlay, will be one of three keynote speakers at a tourism conference for 200 delegates to be held on 26th March 2014.

Tourism businesses from across Aberdeen City and Aberdeenshire will be attending the inaugural Aberdeen City and Shire Tourism Conference.

It will be held at the Thistle Altens Aberdeen hotel.

The event will inspire businesses to improve their customer’s journey, through a series of keynote speeches and interactive workshops on topics as diverse as Finance for Growth, Small Business Marketing with Google Analytics, and Digital Marketing with Social Media.

Mike Cantlay’s fellow keynote speakers will be Robert Gordon, head of European Golf Tour tickets and Susan Crawford, Director of the Institute of Innovation, Design and Sustainability at Robert Gordon University.

Bookings are now open for the event which is being organised by the Aberdeen City and Shire Tourism Partnership. Businesses pay just £30 (ex VAT) to attend the full day conference.

However, fifty free places are available to microbusinesses which are below the VAT registration threshold.  Online booking for the conference and for individual workshops is available – www.regonline.co.uk/acsatp2014.

In addition to the keynote speakers, delegates will have the opportunity to choose two workshops from a menu of eight sessions. The event will be led by Claire Bruce, Chair of Aberdeen City and Shire Tourism Partnership.

Claire said:

“There has never been a more opportune time for tourism businesses in the north east to maximise their opportunities. We have unprecedented new development of hotels in the city and a significant increase in regional UK and international flights, including from Germany and Scandinavia. Aberdeen is a gateway to Royal Deeside, castle and whisky country, as well as to the rich and diverse coastline.

“However, tourism businesses need to grasp these opportunities and ensure that their customers are receiving the highest quality of services from the start of their ‘journey’ to the end. Marketing needs to be more focused …and more electronic!

“Customer service has to be world class, and our guests expect to sample the best of our fabulous local produce. We have brought together speakers and workshop hosts who will all help north east businesses to realise their full potential, along with a welcome chance to network with others in the tourism industry and learn key skills from industry professionals.”

The day will include opportunities for networking during the breaks, and over a hot buffet lunch. Attendees will also have the chance to pick up useful literature and tourism related publications.

Follow the Aberdeen City and Shire Tourism Conference on Twitter @acsatp2014 for regular updates.

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