Aug 252017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

We’ll drink to that! Countdown on to Speyside food and drink festival.

If you’re looking for beer that promises to be – in the words of a Speyside brewer – a refreshing change from “mass produced mouthwash” or cool ideas like adding a slice of apple, rather than a wedge of lemon, to enhance a gin and tonic, then Spirit of Speyside: Distilled is the place to be.

Keith Brewery and Caorunn Gin feature in the 30-strong line up of exhibitors taking part in the two-day celebration of the region’s gastronomy on September 1 and 2 at Elgin Town Hall.

Spirit of Speyside: Distilled offers the chance to meet the producers – like the chocolate maker from Favour-it Flavours who is isn’t afraid to experiment with new tastes, with crushed Oreo, caramel biscotti and jelly bean being among the most recent trials, and she’s never short of volunteers to help with a spot of new product sampling.

Find out the best cuppa to start the day, with Cairngorm Leaf and Bean and discover how Macleans Highland Bakery add a twist to their oatcakes offering ranges that have a touch of chilli, haggis, seaweed and black pepper or vanilla.

Bartenders, baristas, brewers, whisky makers and foodies will be there so expect to find samples and tastings, demonstrations, food and drink pairings, storytelling and masterclasses.

It’s the second of the new-breed event celebrating the vibrancy of Speyside’s food and drink producers, from artisanal operators to the globally renowned drinks brands.

It seeks to show the region’s wide range of gourmet delights with surprising flavours from alternative producers who, alongside the region’s well-known whisky brands, are keeping the region at the fore of the Scottish food and drink scene.

The craft producers join the big hitters and they all have one thing in common – people passionate about making great tasting food and drink.

The two-day pop-up festival is being delivered by the team behind the world-famous Spirit of Speyside Whisky Festival.

Festival chairman James Campbell said:

“A new generation of people want to seek out artisanal products while enjoying the produce of pioneering businesses that placed the region on the food and drink map.

“What makes Distilled stand out is that food and drink producers come together under one roof. There are so many great food and drink companies operating in the region and this event is a good way of highlighting that diversity while making it easily accessible to visitors.

“It’s a chance to discover new tastes and products, and to try some punchy tastes and flavours, some of which may be familiar and some which will be new. Tickets are selling fast and places are limited so pre-ordering them is the best way to ensure you don’t miss out.”

Distilled is sponsored by Bruce Stevenson Insurance Brokers and runs over four sessions, from 1-5pm and 6-10pm on both the Friday and Saturday. Tickets are priced at £20 and this includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be on sale.

For more information and to book tickets, visit www.distilled.scot

Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

 

Aug 202017
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Spirit of Speyside: Distilled is a celebration of the region’s whisky, gin, beer and food.

Glasses are being raised for the return of Spirit of Speyside: Distilled – a celebration of the region’s favourite drams with a dash of food, gin and beer added for good measure.

The mini-festival, which brings together Speyside’s leading distillers under one roof and on their own doorstep, is being held for the second year running.

Speyside is the beating heart of Scotland’s whisky industry: it is home to more than half of the country’s distilleries and a host of internationally renowned brands.

Many of those will be taking part at the event, which takes place from 1 – 2 September in Elgin Town Hall.

Visitors will have the chance to taste whisky from the distillers attending, but Spirit of Speyside: Distilled has much more to offer than malts. It will also feature local gin distillers, breweries and food producers.

The event reflects the broad range of food and drink on Speyside, and global companies will exhibit alongside small producers that are just starting out. There will be an opportunity for visitors to sample all that they have to offer.

In addition to visiting the dozens of exhibition stands, those who go along will have the opportunity to attend masterclasses on a wide range of topics related to Speyside whisky, gin, beer and food – some of which will feature exclusive and rare malts – led by industry experts.

Spirit of Speyside: Distilled is split into four separate sessions taking place from 1pm-5pm and from 6pm-10pm each day. Tickets for each session cost £20 – masterclasses are an additional £15 – and include vouchers for six 10ml tasting samples of whisky, gin, or a tasting measure of beer, a Glencairn crystal nosing and tasting glass and a lanyard.

Tokens, costing £1, will be available at the event and these can be used to taste an extensive range of additional samples.

Tickets are on sale on the website www.distilled.scot

Spirit of Speyside: Distilled is active on social media at facebook.com/distilledscot and on Twitter and Instagram @distilledscot

Distilled is an offshoot of the Spirit of Speyside Whisky Festival, which has been running for almost 20 years. The Festival takes place over the early May bank holiday weekend each year and comprises around 500 events across the Speyside area.

Spirit of Speyside: Distilled
1-2 September, 2017
Elgin Town Hall. Speyside, Scotland

Entry: £20 per ticket

Aug 112017
 

Food and drink producers blend together to give festival fans a taste of Spirit of Speyside: Distilled. With thanks to Esther Green, Senior Account Executive, Tricker PR.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky

Beer, beetroot and berry-flavoured gin – it’s an unusual combination but some of Speyside’s best food and drink producers are about to blend together for an event that will tantalise tastebuds. Over 30 exhibitors have confirmed they will be taking part in Spirit of Speyside: Distilled – a celebration of the region’s gastronomy – next month.

Small producers such as Simpson’s Ice Cream, Berry Good Gin, rum distillers Beach Craft Spirits, Spey Valley Brewery and chocolates from Favour-it Flavours will set up alongside globally renowned brands including Baxters, The Glenlivet, Walkers Shortbread and The Macallan for the two-day event.

Spirit of Speyside: Distilled, which is staged in Elgin Town Hall on September 1 and 2, is an off-shoot of the popular annual Spirit of Speyside Whisky Festival.

Now in its second year, Distilled aims to showcase the region as a true foodie paradise offering so much more than whisky.

Festival chairman James Campbell says the fact that Distilled blends together household names with small one-man operations proved to be a real talking point at last year’s inaugural event, and organisers are delighted to introduce new exhibitors this year.

He adds,

“It is only when so many food and drink producers are gathered together under one roof that people really begin to realise how many fantastic companies we have operating right here on our own doorstep.

“The feedback we got from visitors last year was that they really enjoyed being able to wander around, sampling cocktails, gin, whisky and beer and getting a taste of the food that has also put Speyside on the map.

“And, of course, it is a great opportunity for them to come face to face with the people who are critical to our food and drink industry – the master distillers, distillery managers and innovators – which is also a hallmark of the main Spirit of Speyside Whisky Festival.”

As well as producers, visitors to the event will be able to enjoy the products served up by some of Speyside’s best bars and eateries. The Copper Dog – part of the Craigellachie Hotel – will be re-created in the hall’s Supper Room and will have cocktails flowing, live music and food.

The Station Hotel, Rothes, will have a team of mixologists on hand to pour its signature range of whisky and gin cocktails – including the specially created ‘Distilled’ in honour of the event – while Elgin-based bar The Drouthy Cobbler will be giving visitors a taste of what it provides along with some Speyside-themed street food.

And – showing that Speyside is not all about hills and glens – the team at Harbour Lights in the coastal town of Lossiemouth will be showing off local seafood by serving up smoked salmon canapes and other treats.

In addition to the wide number of exhibitors, there is a programme of masterclasses giving visitors the chance to enjoy rare and cask strength drams, learn how to pair food, and discover more about Speyside’s other drinks producers. Tickets for masterclasses must be bought in addition to entry tickets.

Distilled, which is sponsored by Bruce Stevenson Insurance Brokers, will run for four different sessions, one from 1-5pm and one from 6-10pm on each day. Tickets are priced at £20 which includes entry, six vouchers for tasting samples of gin, whisky or beer, a lanyard and a Glencairn crystal nosing and tasting glass.

All whisky, gin, beer and foods on offer will have a Speyside provenance and there will be the chance to purchase products from stand holders. Festival merchandise will also be available to buy.

For more information and to book tickets, visit www.distilled.scot Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot. Follow the festival at #distilled17

May 052017
 

With thanks to Diane Smith.

The Moray Way Association has received £6000 from the Heritage Lottery Fund (HLF) to support the Moray Walking & Outdoor Festival and a project based along the Moray Way, Moray’s 96 mile long distance walking route.
Made possible by money raised by National Lottery players, the projects will focus on events that uncover the historical, archaeological, architectural, natural and the landscape heritage of Moray.

This year the festival, which runs from 16 June to 25 June 2017, will have a ‘heritage’ theme with more events than ever exploring Moray’s built and natural landscape.

Highlights of the programme will include two events by Moray based historian and writer of The Making of a Scottish Landscape, Dr John Barrett; Ghost Towns – deserted settlements in Strathavon, where you will be able to explore the remains of a lost culture and, A Royal Burgh: the making of Medieval Forres, a walk tracing the origins and development of the town. 

The events are proving to be popular as an extra date has been arrange for the Ghost Towns walk which was sold out in a week.

The programme has a wealth of other historical and natural heritage events organised by local community groups like Speyside Visitor Centre, Cullen, Deskford & Portknockie Heritage Group, Forres Footpaths Trust, the Dava Way, Belles on Bikes Moray and Findhorn Village Heritage, alongside organisations such as Wild Things!, Outfit Moray, Forestry Commission, Moray Council Ranger Service and Ace Adventures.

Over the 10 days there are 50 plus events right across Moray, from Tomintoul to Lossiemouth.

Back again this year is Moray Way Five Day Challenge in which participants walk the 95 miles of the Moray Way over 5 days.

The walk, which includes the Dava Way, Moray Coastal Trail and the Speyside Way, provides participants with a ‘park and ride’ service to make it easier to complete the long distance walk, with options to just walk sections of the route. Also, returning this year is the famous Dava Way Ghost Train Walk, the Secrets of Pluscarden and Secrets of Spynie which participants rated as excellent last year.

For those who are looking for adrenalin rush then Ace Adventures are running their water sports events every day of the festival at special reduced prices. You can see the River Findhorn from a different view with cliff jumping, canyoning and white water rafting. They are also running their growing activity, Disc Golf.

This year the programme has several firsts;

  • Moray Speyside Film Club are hosting a special “Outdoor” themed evening of films,
  • a Wild Swim event will be taking place in Lochindorb with Vivienne Rickman- Poole, artist, wild swimmer and listed in the top 19 San Miguel Rich List ‘alternative rich’ as well as Calum Maclean, of ‘Wild Swimming in Scotland’.
  • A unique and special opportunity with The British Biathlon Rifle Club to spend several hours learning to shoot small-bore rifles in the marvellously unique Olympic discipline of biathlon. 

As well as supporting events in the Moray Walking & Outdoor Festival the funding will also help the development of a long-term plan to increase awareness of the Moray Way. Funding will support a commission artist to work with communities along the Moray Way to gather stories which can then be used to promote the route. This project will expect to start in the summer.

Commenting on the award, Bea Jefferson, Chairperson of the Moray Way Association said:

“We are thrilled to have received support thanks to National Lottery players. Each year interest in the event flourishes and funding from the Heritage Lottery Fund ensures that we can keep growing. We look forward to celebrating Moray’s natural and built heritage through the Festival and our Moray Way project.”

About Moray Way Association

The Moray Way Association was founded in 2011 with the aim of creating Moray’s long distance walking route, The Moray Way, a 96 mile circular walking trail. Since 2012 the organisation has also organised the Moray Walking & Outdoor Festival with the purpose of encouraging walking and other outdoor pursuits in Moray. www.moraywalkingfestival.co.uk

For further information, images and interviews please contact Diane A Smith at Moray Walking & Outdoor Festival on 07764615517 or info@moraywalkingfestival.co.uk

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Jul 082016
 

With thanks to Esther Green, Senior Account Executive, Tricker PR

Cargo small

Checking the cargo before making tracks for Spirit of Speyside: Distilled are Steve and Ros Rhodes of the Keith and Dufftown Railway.

Tickets are about to go on sale for a brand new drinks festival that unites, for the very first time, Speyside’s famous whiskies with the region’s award-winning brewers, gin makers and food producers.
Spirit of Speyside: Distilled, from the world-renowned Spirit of Speyside Whisky Festival, will bring together an array of great flavours through drinks, food and masterclasses contained within one weekend and at one venue.

The ticketed event takes place for the first time at Elgin Town Hall from September 9-11.

Entry to each session will be limited and demand for tickets, which will go on sale at 9am on Friday, July 15, is expected to be strong.

While whisky is the region’s most famous export, Spirit of Speyside: Distilled brings together new partners to champion the area’s food and drink, and masterclasses will offer some very special experiences to sign up for.

There will be the chance to try some very special whiskies, gins and beers; learn about pairing whisky with food; join a mini-mixology session using botanical gins and liqueurs or enjoy cocktail making demonstrations.

As visitors browse round, they’ll meet Speyside’s drinks industry stars, people passionate about their products, including experienced distillery staff and brewers who will talk through their ranges and offer samples.

Having sampled, visitors will be able to purchase their favorite bottles to take home through a retail shop organised by specialist outlet The Whisky Shop Dufftown. And there’s plenty more to explore in the home of malt whisky with over 50 distilleries nearby.

The experience will be different to that delivered by the five-day Spirit of Speyside Whisky Festival which offers over 500 different events at venues across Speyside in the first weekend of May. Organisers believe the smaller, centrally located event will appeal to those who want to enjoy and learn more about Speyside’s whiskies, gins and beers but don’t want to plan an itinerary to attend a larger event at many different venues.

Pery Zakeri, festival manager, says,

“If you could serve up Speyside in a glass then Distilled has to be as close as it comes.

“We hope to attract a new, younger audience because Distilled will have a broader appeal and will offer a unique chance to see whisky companies side by side in their home region.

“Speyside is regarded as the malt whisky capital of the world but whatever your drink of choice, come and have your eyes opened to just how many different producers there are here. Grab your friends, book your tickets and head to Elgin for a great weekend.”

Spirit of Speyside: Distilled’s main sponsor is Bruce Stevenson Insurance Brokers. Highlands & Islands Enterprise has helped to get the event off the ground.

Warehouse cases smallRepresenting Speyside whisky will be The Glenlivet, Aberlour, Benromach, Cardhu, Cragganmore, Glen Moray, Gordon & Macphail, Glen Grant, Glenfiddich, The Macallan, Strathisla, Murray McDavid, The Balvenie, Speyburn and Tomintoul.

Gin makers Caorunn, Gordon Castle and El:Gin and fruit infused gin company Berry Good will be there along with local craft beer companies Windswept Brewing, Spey Valley Brewery and Speyside Craft Brewery.

Tempting bites will be showcased by Speyside’s top companies, including Walkers Shortbread Ltd, Baxters, Associated Seafoods, Ashers Bakers, Macleans Highland Bakery, Cairngorm Leaf and Bean, Berry Good, Iain Burnett Highland Chocolatier, Balvenie St Ice Cream and Aunt Marie’s Kitchen.

Tickets will go on sale at 9am on Friday 15th July priced £20.

The ticket price includes entry, a lanyard, vouchers for five 10ml tasting samples of gin or whisky, a voucher for a tasting measure of a beer, a Glencairn crystal nosing and tasting glass and a light snack, featuring the best of local produce, prepared by event caterers, Good Highland Food.

There are four different sessions over the course of the weekend and these take place on September 9 from 7-11pm; September 10 from 1-5pm and 7-11pm and on September 11 from 12-4pm.

There are limited places for masterclasses, full details of which are available on the Spirit of Speyside: Distilled website – www.distilled.scot – where tickets can also be bought. Distilled is active on social media at www.facebook.com/distilledscot on Twitter and Instagram @distilledscot and Google+.

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May 052016
 

With thanks to Eoin Smith, Senior Account Executive, Tricker PR

SOSWF Whisky Galore 4 SmallThe final drams have been sipped at the 2015 Spirit of Speyside Whisky Festival – but organisers are already preparing to do it all over again. The curtain came down on over 500 events on Monday ( 2nd May) and now the team behind the world famous Festival are putting plans in place for a second event in the early autumn.

The Spirit of Speyside Whisky Festival took place over five days in the heart of Scotland’s best loved whisky producing region, drawing thousands of visitors from home and abroad for a programme combining the country’s national drink with music, food and fun.

New records were set when tickets went on sale for the Festival’s biggest ever programme earlier in the year. Festival chairman James Campbell says this year’s gathering in whisky’s spiritual home was one of the best on record.

He commented,

“It will take us a little bit of time to find out what the overall numbers were, but the area was extremely busy for the full five days and, most importantly, everyone I saw and spoke to had nothing but great things to say.

“To see people at these events thoroughly enjoying themselves makes worthwhile all the planning and hard work of our volunteer directors, of the Festival manager and of all the other people who give up their own time to ensure the Festival is a success. Knowing visitors will leave the area with very special memories is hugely rewarding for all of us.

“I personally met visitors from over a dozen different countries – some who have been coming for years and others who were visiting for the first time – and it was really special to see all these visitors having such a great time side by side with local people.

“I think visitors are always surprised by the huge range of different events, and the fact that they can have access to the people who are involved in the very heart of our whisky industry. I don’t think any other whisky festival in the world can offer what we can.”

All eyes are now on Spirit of Speyside – Distilled, which will take place in Elgin Town Hall on September 9 to 11. It will bring together Speyside’s whisky producers under one roof on their own doorstep for the very first time.

The event will also include local gin and craft beer, along with a wide range of food producers, showing off the huge extent of Speyside’s larder. Spirit of Speyside – Distilled will be split into four sessions over the three days, with tickets being sold for each session.

It is hoped that the event will initially attract a more local audience, but in time Spirit of Speyside – Distilled will also become a destination for the many international visitors who attend the main event in May.

James adds,

”The Spirit of Speyside Whisky Festival has grown to become a phenomenal event, but we felt that it was time to add a second event which did not require visitors to undertake a great deal of itinerary planning.

“We chose Elgin for the location because it is the transport hub for the area, with excellent rail and road links. People can come for one session or the whole weekend, but still enjoy the spirit – and welcome – for which Speyside is famous.”

Tickets for Spirit of Speyside – Distilled will go on sale within the next couple of weeks via the website www.spiritofspeyside.com. The Festival is also active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter and on Instagram.

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Apr 012016
 

Speyside farmers launch bid to produce beef to rival world famous Kobe beef from Japan. With thanks to Eoin Smith, Tricker PR.

Monday 28th March 2016, Aberdeen, Scotland, SOSWF urging cattle farmers to follow the lead of Japanese producers of Kobe beef, but instead of drinking beer, Speyside cattle will be fed draff from distilleries, drink whisky, and will have traditional Scottish music played to them. Pictured: Ann Miller, Spirit of Speyside Whiskey Festival. (Photo: Ross Johnston/Newsline Media)

One of the Aberdeen Angus herd cannot wait to get his daily dram from Spirit of Speyside Whisky Festival director Ann Miller.

Farmers on Speyside are being urged to lead a fight back for the Scotch whisky industry after a Japanese malt was named best in the world – by feeding their cattle a daily dram.

A nip of our national drink – coupled with a diet of high quality feed from distillery by-products – could produce meat so succulent and tender that it will rival Japan’s famous Kobe beef.

And it is thought that playing cattle upbeat traditional Scots music, in much the same way that Kobe herds enjoy classical sounds, will further enhance the quality of the beef.

Now there are calls from organisers of the world renowned Spirit of Speyside Whisky Festival for local farmers to help further trial the theory.

Thousands of visitors from all over the globe visit the annual Festival, and organisers are concerned about the level of attention being focused on Japanese whisky.

Ann Miller, a director of the Spirit of Speyside Whisky Festival, says,

“We do not believe there is anywhere on earth that produces better malt whisky than Speyside – and millions of whisky drinkers agree.

“We were genuinely shocked and dismayed when Yamazaki was named the best whisky in the world, but we are firm believers in the old adage of don’t get mad, get even.

“And that is exactly what we intend to do. All the signs indicate that introducing Speyside malt into a cow’s diet and using animal feed created from distillery by-products gives the meat a lovely, whisky-tinged flavour.”

The incredible discovery was made by Speyside farmers Ali Rolfop and Joe King, who have a herd of Aberdeen Angus cattle.

They were mucking out a byre one evening on their farm, Ure Gullybale, near the distillery town of Keith and poured a bottle of single malt Scotch into a water trough.

Ali explains,

“I’m a big fan of two of Speyside’s most famous products – malt whisky and traditional music – and so I decided to share these with our cattle.

“The next day, we noticed their coats were shiny and their eyes were bright. We’ve since been sharing a bottle of malt with them and we even have some local fiddlers come down to perform. We tasted the beef from the herd for the first time a couple of weeks ago and it is sensational – there is definitely a hint of whisky in the meat.”

The Spirit of Speyside Whisky Festival takes place from April 28 to May 2 and is one of the biggest events of its kind anywhere in the world. It comprises almost 500 different events, from distillery tours to whisky tastings, from ceilidhs to comedy nights, and from whisky themed dinners to outdoor events.

Ann adds,

“With all this focus on Japan, I suppose we are a little worried that the thousands of visitors who fly in from all corners of the globe to enjoy our Festival might be tempted to go there instead.

“But while Japan may have been able to produce some decent drams, it doesn’t have the history and heritage of Scotch whisky. We’ve been producing the best whisky in the world for generations – no beef about it – and while they have learned how to make whisky from us, we’re now learning from their farming techniques.”

Tickets for all events in the 2016 Spirit of Speyside Whisky Festival programme are available to buy now at www.spiritofspeyside.com The Festival is also active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter and on Instagram.

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Feb 042016
 
SOSWF Whisky Galore 4 Small

You’ll find whisky galore here….X marks the spot for the nation’s treasure.

With thanks to Account Director, Tricker PR

New ticket sales record set as Spirit of Speyside Whisky Festival events go on sale to whisky-loving public

Ticket sales for the 2016 Spirit of Speyside Whisky Festival have set new records, with over 2,700 tickets valued at almost £75,000 being bought within the first hour of their launch this week.

Just 10 minutes after the website went live on Tuesday (February 2) transactions reached the same level that took an hour to achieve in 2015, while the same amount of sales in an hour took 24 hours on last year’s opening day.

Over 60 events in the packed programme taking place in whisky’s spiritual home from April 28 to May 2 have already sold out, and many more have limited availability. The events attracts thousands of visitors to Speyside to raise a glass to Scotland’s national drink.

Visitors from the UK, Europe and North America have been the driving force behind the sales, with whisky lovers from as far afield as Bahrain, Australia, Japan and India also snapping up tickets on the opening day.

Festival manager Pery Zakeri says the phenomenal demand has taken everyone surprise, and there seems no sign of sales slowing down.

She adds,

“We have had ticket sales from a total of 22 different countries and in the first 24 hours of going live we had reached a sales value of over £91,000. 

“I think this just goes to show how eagerly anticipated the Festival is this year. We have garnered a fantastic reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.

“As with previous years, the exclusive distillery tours have sold out first. The real whisky aficionados are always looking for very special experiences that are only available at the time of the Festival, so tours of distilleries not normally open to the public, such as Strathmill and Dalmunach, were snapped up within minutes.

“However, with 467 different events on the programme from whisky tasting and blending experiences and from heritage walks to traditional ceilidhs, there are still plenty of tickets available.

“The beauty of the Spirit of Speyside Festival is that it is small enough to be incredibly friendly and welcoming, but big enough so that there is something for everyone. But we’d urge anyone thinking about coming to book their events soon as tickets are selling very quickly indeed.”

The Festival is taking part in Scotland’s Year of Innovation, Architecture and Design, and many of the events are focused on the theme. There will be the chance to enjoy drams against the background of stunning architecture, and visitors will learn about the innovation born in the region which is home to the world’s best-loved whiskies.

Paul Bush OBE, VisitScotland’s Director of Events, says,

“The Spirit of Speyside Whisky Festival is always a massively popular event with visitors from around the world and we are delighted to see so many people eager to take advantage of the opportunity to sample this unique aspect of Scotland’s history and culture in 2016.

“Much more than simply whisky tasting, the Festival celebrates Scotland’s national drink with an exciting and innovative programme of events, and we’re confident that the hugely encouraging sales over these first 24 hours will be maintained ahead of the Festival over the coming months.”

Along with helping whisky fans organise their itineraries and finalising details of the Festival, organisers are balancing that with planning their new mini-festival in the autumn.

It takes place from September 9 to 11 at Elgin Town Hall, and will bring many of the region’s whisky producers together under one roof on their own doorstep from September 9 to 11. Tickets for that event are due to go on sale after the main Festival in May.

Tickets for all events in the 2016 Spirit of Speyside Whisky Festival programme are available to buy now at www.spiritofspeyside.com The Festival is also active on FacebookTwitter and on Instagram.

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