With thanks to Eoin Smith, Senior Account Executive, Tricker PR.
VisitAberdeenshire is looking to capitalise on £175 million of German tourism spend in Scotland by attracting new visitors to the north east of Scotland.
The tourism organisation will attend VisitScotland’s Frankfurt Workshop – an exhibition and Burns Supper – on 7 February. VisitAberdeenshire business development director Jenni Fraser will meet key business tourism trade decision makers to promote Aberdeen and Aberdeenshire to the German travel market.
While at the exclusive German event, Jenni (pictured) will promote Lufthansa’s direct air links between Frankfurt and Aberdeen International Airport, as well as the wealth of conference and event venues throughout the region.
The trip to attract business travel from Germany – Scotland’s second largest international inbound travel market – follows hot on the heels to a VisitAberdeenshire leisure travel trade mission to the Stavanger Travel Day in Norway last week.
“The future of business tourism in the north east of Scotland is looking bright, with several important developments set to revitalise the region’s offering to conference, events and incentive organisers.
“The city’s infrastructure is currently undergoing a massive overhaul, including the £20 million expansion of Aberdeen International Airport which will greatly improve services available to international travellers. As well as encouraging new direct flights, these improvements will also enhance the experience of those travelling on existing routes including from Frankfurt.
“Ground has also been broken on the £333 million redevelopment of Aberdeen Exhibition and Conference Centre (AECC) which will transform the north east’s conference and meetings offering, for both large and small scale events. As well as relocating nearer to the airport – making it more convenient to business travellers – the new AECC will also boast increased exhibition and meeting space.
“Similarly, Aberdeen Art Gallery and the Music Hall are also undergoing major refurbishments – worth a total of £37 million. These will not only increase leisure facilities in the city centre, but also offers unique spaces for drinks receptions and gala dinners.
“Aside from major developments, Aberdeen and Aberdeenshire boast some incredible independent venues that are perfect for smaller meetings and incentive provision. From exclusive use of a historic castle or a privately-chartered steam train; conferences at a unique seafront venue or golfing at one of over 50 world-renowned golf courses; Aberdeen and Aberdeenshire have so much to offer.
“We look forward to meeting with key German business tourism buyers to encourage them to visit Aberdeen and Aberdeenshire.”
For more information about conferences and events in Aberdeen and Aberdeenshire – or about the region in general – visit www.visitabdn.com
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