Julia Heys,Marketing Executive,VisitAberdeenshire.
Leading festivals from across Aberdeen are to come together to cross-programme an entertainment marquee at the Aberdeen Highland Games later this month [Sunday Jun 19].
For the second year running, Aberdeen Festivals, a group of 10 multi-arts festivals, will deliver a line-up of art, science, workshops and live entertainment at the Highland Games, held annually at Hazlehead Park.
Spectra, Aberdeen Jazz Festival, Look Again, May Festival, Aberdeen International Youth Festival (AIYF), TechFest, North East Open Studios, TrueNorth, DanceLive and sound, will all present activities, performances or workshops as part of the main programme.
Steve Harris, Chair of Aberdeen Festivals and CEO of VisitAberdeenshire, commented:
“Last year, our presence at the Highland Games was a huge success. We saw upwards of 2,000 people make their way through the tent, with adults and children having a great time alike. This year we have another exciting programme packed full of entertainment and we look forward to welcoming visitors to the Aberdeen Festivals marquee.”
Sponsored by leading energy firm Statoil UK, Aberdeen Festivals is a revolutionary cultural initiative bringing together 10 member festivals. The group, set up in early 2014, works to raise the profile of festivals in the North-east as well as grow audiences through joined up marketing campaigns.
The Aberdeen Festivals Entertainment Marquee will open at 10am and run until 4.30pm. Highlights include art exhibitions from Look Again and North East Open Studios, hands-on children’s activities from Techfest and May Festival as well as live performances from True North and AIYF.
Sarah Chew, Managing Director of TechFest, added;
“Over the past two years our involvement with the Aberdeen Festivals project has seen us not only increase awareness but also significantly boost our audience levels. Working together at events like the Aberdeen Highland Games lets us showcase the truly unique and diverse offering of all the festivals in Aberdeen.”
The Aberdeen Highland Games will take place on Sunday 19 June from 10am-5.30pm at Hazlehead Park, Aberdeen.
Aberdeen Festivals is a cultural initiative sponsored by Statoil and is supported by VisitAberdeenshire and Aberdeen City Council. More information can be found at aberdeenfestivals.com.
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