Mar 112016

SmiggleWith thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

One of Australia’s most popular stationery stores is set to open its first store in Aberdeen.
Melbourne based Smiggle will add a colourful splash to Bon Accord & St Nicholas in June, complementing the mall’s offering to youngsters.

The quirky and vibrant children’s brand is a treasure trove of brightly coloured stationery, gadgets and gizmos, stocking everything from bags and lunchboxes to accessories, gadgets and more.

A mainstay in Australia, Smiggle opened its first UK store in London in 2014 and has grown rapidly since then, with 42 stores now trading in the UK. It is known for introducing limited edition product assortments in a variety of colours, making them highly sought after.

Smiggle will move into the EE store in the Bon Accord mall, while EE will relocate to the former Build-a-Bear unit.

Cementing its reputation as a desirable location for retailers, Bon Accord & St Nicholas will also welcome UK’s biggest kitchen specialist, Magnet, to a shop at 139 George Street, adjacent to Bon Accord and immediately opposite the city’s John Lewis department store. The showroom is due to open in spring.

Craig Stevenson, manager of Bon Accord & St Nicholas, said:

“It is a fantastic coup for us that Smiggle has chosen to open its first Aberdeen store in Bon Accord & St Nicholas. The store is incredibly popular in Australia and throughout the UK and we are delighted to welcome the brand to Aberdeen. I am sure their playful and eye-catching range of stationery and accessories will appeal to young shoppers and the addition really does enhance our offering to children in the centre.

“We have introduced a range of family oriented stores in the past 12 months, from JoJo Maman Bebe to Scallywags, making us a great destination for the younger generation. We are looking forward to Smiggle opening its doors in the spring in what will be a colourful addition to Bon Accord & St Nicholas.

“Magnet is now also close to opening in a George Street unit close to the centre. This is an exciting addition for us which adds to our great line-up of retailers and further enhances our offering to shoppers.”

Bon Accord & St Nicholas are at the heart of Aberdeen city centre’s retail sector, offering 840,000 sq ft of prime space and home to around 100 stores. Scotland’s largest Next, Aberdeen’s only Topshop and Topman standalone store as well as the City’s largest New Look and River Island are among the key retailers.

The centres, which attract an average of 275,000 visitors a week, are owned by BMO Real Estate Partners and managed by specialist retail agency Savills. For further on the centres visit

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