Jun 172016
 

With thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

SmiggleA rainbow of colour will be unveiled in Bon Accord this week as one of Australia’s most popular and fun stationery stores opens its first store in Aberdeen.
Melbourne based Smiggle, is set to open its 61st store on Friday (June 17), bringing a treasure trove of brightly coloured stationery, gadgets and gizmos to the city centre.

The quirky children’s brand opened its first UK store in London in 2014 and is dedicated to creating original, fun and affordable stationery.

The brand’s products are focused on bold colour, quirky graphics, good value, innovation and most of all – giving fans the tools they need to have fun.

These offerings will be brought to life for Aberdeen consumers, with promises of bright backpacks, popping pencil cases, scented stationery, gadgets and gizmos and lots of goodies to deck out your desk.

Craig Stevenson, manager of Bon Accord & St Nicholas, said:

“Smiggle is a hugely popular brand and we are delighted to welcome the store to Bon Accord. Excitement has been building prior to the opening and the store is looking incredibly eye-catching.

“We are sure that Smiggle is going to become a fast favourite with youngsters, who will enjoy their fun range of stationary and accessories. We have been working hard to enhance our offering to young people, and the introduction of Smiggle, along with previous additions of JoJo Maman Bebe and Scallywags are making us a go to destination for the younger generation.”

Smiggle is known for introducing limited edition product assortments in a variety of colours, making them highly sought after, and stocks everything from bags and lunchboxes to accessories, gadgets and more.

Managing director of Smiggle, John Cheston, says:

“We’re thrilled to be opening our 61st store here in Aberdeen. There really is nothing like Smiggle anywhere else on the high street –  and it will be great to see the public’s reaction when the doors open on the 17th.

“It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationary possible. We look forward to welcoming families in our store who know of the brand and are excited for our arrival, as well as introducing the colourful world of Smiggle to new fans in the area.”

Bon Accord & St Nicholas are at the heart of Aberdeen city centre’s retail sector, offering 840,000 sq ft of prime space and home to around 100 stores. Scotland’s largest Next, Aberdeen’s only Topshop and Topman standalone store as well as the City’s largest New Look and River Island are among the key retailers.

The centres, which attract an average of 275,000 visitors a week, are owned by BMO Real Estate Partners and managed by specialist retail agency Savills. For further on the centres visit www.bonaccordandstnicholas.com.

Mar 112016
 

SmiggleWith thanks to Jessica Murphy, Senior Account Executive, Citrus:Mix.

One of Australia’s most popular stationery stores is set to open its first store in Aberdeen.
Melbourne based Smiggle will add a colourful splash to Bon Accord & St Nicholas in June, complementing the mall’s offering to youngsters.

The quirky and vibrant children’s brand is a treasure trove of brightly coloured stationery, gadgets and gizmos, stocking everything from bags and lunchboxes to accessories, gadgets and more.

A mainstay in Australia, Smiggle opened its first UK store in London in 2014 and has grown rapidly since then, with 42 stores now trading in the UK. It is known for introducing limited edition product assortments in a variety of colours, making them highly sought after.

Smiggle will move into the EE store in the Bon Accord mall, while EE will relocate to the former Build-a-Bear unit.

Cementing its reputation as a desirable location for retailers, Bon Accord & St Nicholas will also welcome UK’s biggest kitchen specialist, Magnet, to a shop at 139 George Street, adjacent to Bon Accord and immediately opposite the city’s John Lewis department store. The showroom is due to open in spring.

Craig Stevenson, manager of Bon Accord & St Nicholas, said:

“It is a fantastic coup for us that Smiggle has chosen to open its first Aberdeen store in Bon Accord & St Nicholas. The store is incredibly popular in Australia and throughout the UK and we are delighted to welcome the brand to Aberdeen. I am sure their playful and eye-catching range of stationery and accessories will appeal to young shoppers and the addition really does enhance our offering to children in the centre.

“We have introduced a range of family oriented stores in the past 12 months, from JoJo Maman Bebe to Scallywags, making us a great destination for the younger generation. We are looking forward to Smiggle opening its doors in the spring in what will be a colourful addition to Bon Accord & St Nicholas.

“Magnet is now also close to opening in a George Street unit close to the centre. This is an exciting addition for us which adds to our great line-up of retailers and further enhances our offering to shoppers.”

Bon Accord & St Nicholas are at the heart of Aberdeen city centre’s retail sector, offering 840,000 sq ft of prime space and home to around 100 stores. Scotland’s largest Next, Aberdeen’s only Topshop and Topman standalone store as well as the City’s largest New Look and River Island are among the key retailers.

The centres, which attract an average of 275,000 visitors a week, are owned by BMO Real Estate Partners and managed by specialist retail agency Savills. For further on the centres visit www.bonaccordandstnicholas.com.

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