By Bob Smith.
Or foo aboot Vernon Howard, the American author and philosopher faa wrote ” You have succeeded in life when all you really want is only what you really need”
If aat’s the case it wid appear nae muckle fowk hiv succeeded in life.
Economist billies keep tellin us we maun spen oor bawbees so aat the economy stairts tae growe again. Iss tae me is a heap o bliddy crap. Iss is foo sum puir fowk git intae debt – bi spennin dosh on thingies they dinna really need.
A’ve heard consumerism described as bein in the business o pinchin siller oot o fowks’ pooches withoot threatenin them wi hairm. An yet a lot o us div get hairmed bi the consumer business fit is aided an abettit by the advertisin billies an the merchandisers.
The young in society are the eens maist likely tae faa fer aa the bling. Ye ken fit a mean – they’re aa telt they are oot o touch if they hinna got iss or aat, be it the newest smairt phone or the latest fashion accessory. Lead bi the nose tae the cash tills is foo a wid describe fits happ’nin.
I can hear a lot o fowk mutterin, “they dinna hae tae spen their siller if they dinna wint till“. Aye some fowk micht stairt oot tae nae spen sae muckle bawbees bit the power o advertisin an in the case o the young, peer pressure can force them tae dee itherwise. I wark’t in advertisin fer nigh on quarter o a ceentury an ken richt weel foo persuasive ads can be, baith fae a “must hae” situation tae panderin tae yer fantasies.
Tak the ad on TV faar a young chiel douses himsel wi a weel kent body spray an his a the bonnie lassies fae miles aroon comin in bye. Tak it fae me fowks it disna work. A’ve tried it!!!
Noo fin ye’ve aa recovered fae fa’in aboot laachin aat the thocht o a seeventy plus mannie splashin himsel unner the oxsters wi fine smellin stuffie an sittin in his airm-cheer waitin fer a boorachie o gweed leukin young weemin tae pye him a visit (ach I can aye dream), a’ll git back tae reality.
A read the followin bittie jist the ither day fit sums thingies up perfectly.
“Landfills swell wi cheap throwe awa products fit brak doon easily an canna be repaired. Some products are made psychologically obsolete lang afore they actually weer oot. A generation is growen up withoot kennin fit quality goods are. Freenship, faimily ties an personal autonomy are only promoted as a vehicle fer gift gien an the rationale fer the selection o communication services and personal acquisition. Aathing becums mediated throwe the spennin o siller on goods an services. Human beins faa canna spen becum worthless”
Noo a’ve nithing agin shoppin as a rule bit faar it gits oot o haun is fin sum fowk gyaang oot fer een or twa bitties an cum hame with aboot a dizzen, jist cos they war a bargain. A bargain is only a bargain if ye really need it at aat precise meenit.
Ma wife leuks at me in despair as fin I ging shoppin a ken fit a wint an efter a’ve bocht it a buggar aff oot o the shop like a reid ersed bee. Ma gweed wife likes tae dee a bittie browsin afore an efter she’s bocht fit she wints.
Fit’s wrang wi aat a hear ye say? Nithing, so far as ma wife’s concerned, cos she’s resistant tae aa the sales spiel bit ower mony puir craiturs are catcht hook line an sinker. They’ve noo becum disciples o Mammon, the god o excess. Consumerism is the ivveryday face o iss “religion”.
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