May 052016

CashforkidsWith thanks to Ian McLaren, PR account manager, Innes Associates.

An Aberdeen-based charity is encouraging north-east residents to be superheroes for one day later this month in order to help support disabled and disadvantaged children.

Cash for Kids is once again staging its annual Superhero Day, this year on Friday, 13 May.

The fundraiser gives people the opportunity to swap their normal Friday attire for a superhero costume.

Superhero Day is now in its fifth year and all of the money raised will assist sick, disabled and disadvantaged children and young people living in Aberdeen and Aberdeenshire.

More than 60 businesses, schools and nurseries have already signed up to take part this year and Cash for Kids is confident that this will be the biggest Superhero Day yet. Those taking part include Denholm MacNamee, Bon Accord & St Nicholas Shopping Centre, Aberdeen Snowsports Centre, Arnold Clark, David Lloyd, QA Business Travel and many hairdressing salons across the north-east.

Domino’s Pizza is also fundraising for Superhero Day by donating £1 to Cash for Kids for every pizza it sells on the day. While customers to Yo Sushi and Fuel Juice Bar in the Bon Accord Centre will receive a 15% discount if they text donate £5 for Cash for Kids on Superhero Day and show their virtual receipt when paying at either business.

Superhero Day is one of a number of initiatives that employees from Denholm MacNamee will be undertaking to raise money for Cash for Kids. Staff from the Inverurie-based firm will take part in the Dunecht Dash and Baker Hughes 10k, amongst other races, to fundraise for the children’s charity.

Cash for Kids provides grant funding to individuals, families and community groups to support children and improve their quality of life. All of the money raised from Superhero Day will be used to fulfil grant applications in the next funding round, which closes on Friday, 29 July.

Whether it is classic children’s TV superheroes such as Spiderman, Batman, Bananaman, Super Gran and Wonder Woman, or characters from the upcoming Captain America and X-men films, the public are being urged to don a superhero costume and unleash their special fundraising powers to support children living in the north-east.

To get Superhero Day into gear, Northsound Radio presenter Pete McIntosh will be donning his superhero tights to take on a 40-mile cycling challenge. Dubbed the Tour de Pants, Pete will aim to complete a circular route from Aberdeen, taking in Westhill, Dyce and Bridge of Don, within four hours on the Friday morning. Deeside Thistle Cycling Club will provide support along the route, while Edinburgh Bicycle Co-operative has donated a bike for the challenge.

Michelle Ferguson, Cash for Kids charity manager, said:

“Superhero Day is great way of putting the fun into fundraising. When we visit some of those businesses taking part there is always a really positive atmosphere and strong team spirit – clearly donning a superhero cape is a great teambuilding tool.

“Each year, Superhero Day grows in popularity and we expect this year’s to be the biggest yet. All of the money raised will stay in the north-east, helping to improve the lives of thousands of children and young people living in Aberdeen and Aberdeenshire. Our quarterly grant funding scheme is unique and makes a huge, positive contribution to society.

“In addition to dressing up as a superhero, there are other ways to get involved in Superhero Day. People can stage a bake sale with kapow cupcakes, hold a superhero themed quiz or take on a challenge like Pete and get sponsored by friends and family. We’d encourage anyone who sees Pete pedalling through Westhill, Dyce and Bridge of Don on the Friday morning to cheer him on and donate some money to Cash for Kids.”

Companies or organisations that wish to get involved in Superhero Day can visit for more information. Anyone wishing to make a cash donation to Cash for Kids can do so via its website, or text NORTH to 70808 to donate £5 to the charity.

Cash for Kids is Northsound Radio’s listeners’ charity. It makes grants to individuals, families, children’s groups, organisations and projects throughout the Northsound transmission area. All money is raised locally and spent locally to benefit local disabled and disadvantaged children and young people under 18. More information on Cash for Kids can be found at, or telephone 01224 337010.

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